A data profile of the people who buy, follow and care about Children's clothing in Spain — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 6,299,750 people in Spain.
Children's clothing has an estimated audience of 6,299,750 people in Spain. 76.7% are female, 23.3% are male, average age 45.8. Top brand affinities: Spain, Food, Barcelona, Catalonia, Semana.
Top brand affinities include Spain, Food, Barcelona, with strongest over-indexing on Spain (1.57× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Creativity, Price Sensitivity.
The typical Children's clothing fan in Spain is more female, around 45.8 years old, with strong Creativity tendencies and a notable affinity for Spain.
The key figures that characterise the Children's clothing profile in Spain.
76.7% are female, 23.3% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 45.8 |
| Estimated audience size | 6,299,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Children's clothing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant clothing | Kids & Family | 4.10× | ||
| 02 | Child care | Kids & Family | 2.94× | ||
| 03 | Diez Minutos | News | 2.17× | ||
| 04 | Semana | News | 2.16× | ||
| 05 | Blouse | Fashion & Accessoires | 2.11× | ||
| 06 | Skirt | Fashion & Accessoires | 2.06× | ||
| 07 | Catalonia | Travel & Leisure | 2.03× | ||
| 08 | Parenting | Kids & Family | 2.01× | ||
| 09 | Parfois (fashion accessories) | Fashion & Accessoires | 1.88× | ||
| 10 | Barcelona | Travel & Leisure | 1.85× | ||
| 11 | Portugal | Travel & Leisure | 1.81× | ||
| 12 | Parent | Kids & Family | 1.80× | ||
| 13 | Stradivarius | Shopping | 1.76× | ||
| 14 | Woman | Kids & Family | 1.62× | ||
| 15 | Food | Food & Beverages | 1.60× | ||
| 16 | Lidl | Shopping | 1.60× | ||
| 17 | Spain | Travel & Leisure | 1.57× | ||
| 18 | Dresses | Fashion & Accessoires | 1.54× | ||
| 19 | Infant | Kids & Family | 1.53× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.24× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Family Orientation | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.38× | |
| Need for Security | CONSERVATISM | 0.51× | |
| Risk Appetite | THRILL | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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