Children's clothing Audience in Spain
Children's clothing has an estimated audience of 6,299,750 people in Spain. 76.7% are female, 23.3% are male, average age 45.8. Top brand affinities: Spain, Food, Barcelona, Catalonia, Semana.
Top brand affinities include Spain, Food, Barcelona, with strongest over-indexing on Spain (1.57× the country average). Demographically, the Children's clothing audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Children's clothing fans
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 45.8 |
| Estimated audience size | 6,299,750 |
Audience persona
The typical Children's clothing fan in Spain is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Spain.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spain | 1.57× | Travel & Leisure |
| Food | 1.6× | Food & Beverages |
| Barcelona | 1.85× | Travel & Leisure |
| Catalonia | 2.03× | Travel & Leisure |
| Semana | 2.16× | News |
| Woman | 1.62× | Kids & Family |
| Child care | 2.94× | Kids & Family |
| Infant clothing | 4.1× | Kids & Family |
| Parent | 1.8× | Kids & Family |
| Women's clothing | 1.5× | Fashion & Accessoires |
| Diez Minutos | 2.17× | News |
| Portugal | 1.81× | Travel & Leisure |
| Lidl | 1.6× | Shopping |
| Oysho | 2.02× | Fashion & Accessoires |
| Telecinco | 1.52× | Movies & TV |
| Skirt | 2.06× | Fashion & Accessoires |
| Infant | 1.53× | Kids & Family |
| Parenting | 2.01× | Kids & Family |
| Stradivarius | 1.76× | Shopping |
| Parfois (fashion accessories) | 1.88× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.42 |
| Design Affinity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
| Community Orientation | OPEN | 1.18 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
See Children's clothing audiences in other countries
- Children's clothing — Germany
- Children's clothing — United States
- Children's clothing — United Kingdom
- Children's clothing — France
- Children's clothing — Italy
- Children's clothing — Brazil
- Children's clothing — Japan
- Children's clothing — South Korea
- Children's clothing — India
- Children's clothing — Canada
- Children's clothing — Mexico
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.