A data profile of the people who buy, follow and care about Infant in Spain — modelled from more than twelve digital signal sources. Infant has an estimated audience of 10,959,551 people in Spain.
Infant has an estimated audience of 10,959,551 people in Spain. 69.4% are female, 30.6% are male, average age 45.2. Top brand affinities: WhatsApp, Iberia (airline), Aldi, Mango, Volunteering.
Top brand affinities include WhatsApp, Iberia (airline), Aldi, with strongest over-indexing on WhatsApp (2.63× the country average).
Demographically, the Infant audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Creativity.
The typical Infant fan in Spain is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Infant profile in Spain.
69.4% are female, 30.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 45.2 |
| Estimated audience size | 10,959,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Infant audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.13× | ||
| 02 | Volunteering | Politics & Society | 3.45× | ||
| 03 | SD Eibar | Sports | 3.34× | ||
| 04 | Mango | Shopping | 3.08× | ||
| 05 | Internet & Social Media | 2.63× | |||
| 06 | Iberia (airline) | Travel & Leisure | 2.42× | ||
| 07 | Real property | Home & Garden | 2.41× | ||
| 08 | Refrigerator | Home & Garden | 2.41× | ||
| 09 | Aldi | Shopping | 2.35× | ||
| 10 | Anthropology | Business & Career | 2.23× | ||
| 11 | Distilled beverage | Food & Beverages | 2.16× | ||
| 12 | Badoo | Internet & Social Media | 2.16× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.02× | ||
| 14 | IBEX 35 | Business & Career | 1.66× | ||
| 15 | Caixabank | Business & Career | 1.62× | ||
| 16 | Family | Kids & Family | 1.58× | ||
| 17 | Spas | Beauty & Wellness | 1.55× | ||
| 18 | Stradivarius | Shopping | 1.55× | ||
| 19 | Kitchen | Home & Garden | 1.52× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Creativity | OPEN | 1.25× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Patriotism | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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