Infant Audience in Spain
Infant has an estimated audience of 10,959,551 people in Spain. 69.4% are female, 30.6% are male, average age 45.2. Top brand affinities: MSN, Aldi, Julio Iglesias, TripAdvisor, Stradivarius.
Top brand affinities include MSN, Aldi, Julio Iglesias, with strongest over-indexing on MSN (5.23× the country average). Demographically, the Infant audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Category: Kids & Family · Type: Topic
Demographics of Infant fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 45.2 |
| Estimated audience size | 10,959,551 |
Audience persona
The typical Infant fan in Spain is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.23× | News |
| Aldi | 3.44× | Shopping |
| Julio Iglesias | 2.74× | Music & Radio |
| TripAdvisor | 3.26× | Travel & Leisure |
| Stradivarius | 2.51× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.22× | Technology & Electronics |
| CAC 40 | 2.6× | Business & Career |
| 1.76× | Internet & Social Media | |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.65× | Sports |
| Orange | 2.46× | Technology & Electronics |
| Mapfre | 2.18× | Business & Career |
| Catering | 3.94× | Food & Beverages |
| Dentistry | 2.87× | Business & Career |
| Logitravel | 3.1× | Travel & Leisure |
| Jack Black | 4.97× | Movies & TV |
| Wedding dress | 2.52× | Fashion & Accessoires |
| Conforama | 2.17× | Home & Garden |
| Sarah Jessica Parker | 4.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.14 |
| DIY Mentality | THRILL | 1.02 |
| Family Orientation | CONSERVATISM | 1 |
| Creativity | OPEN | 0.99 |
| Need for Security | CONSERVATISM | 0.98 |
| Pet Ownership | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Infant audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.