Infant Audience in France
Infant has an estimated audience of 11,594,540 people in France. 71.3% are female, 28.7% are male, average age 42.3. Top brand affinities: Vueling, Google News, King Jouet, Crédit Mutuel, Orange.
Top brand affinities include Vueling, Google News, King Jouet, with strongest over-indexing on Vueling (20× the country average). Demographically, the Infant audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Infant fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 42.3 |
| Estimated audience size | 11,594,540 |
Audience persona
The typical Infant fan in France is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Vueling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 20× | Travel & Leisure |
| Google News | 2.38× | News |
| King Jouet | 3.35× | Shopping |
| Crédit Mutuel | 2.56× | Business & Career |
| Orange | 2.28× | Technology & Electronics |
| Real property | 2.42× | Home & Garden |
| Voici | 2.64× | News |
| Google Photos | 4.39× | Technology & Electronics |
| Anthropology | 2.68× | Business & Career |
| Happiness | 1.94× | Health |
| Conforama | 2.02× | Home & Garden |
| Free Mobile | 2.31× | Technology & Electronics |
| Fnac | 2.01× | Shopping |
| Dentistry | 5.6× | Business & Career |
| Hairstyle | 2.08× | Beauty & Wellness |
| Baby food | 4.16× | Kids & Family |
| Stradivarius | 3.05× | Shopping |
| Skirt | 2.49× | Fashion & Accessoires |
| Recreation | 1.72× | Travel & Leisure |
| Spas | 1.68× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.42 |
| Mindfulness | BALANCE | 1.32 |
| Family Orientation | CONSERVATISM | 1.15 |
| DIY Mentality | THRILL | 1.09 |
| Price Sensitivity | PREMIUM | 1.04 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Infant audiences in other countries
More Kids & Family audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.