A data profile of the people who buy, follow and care about Infant in France — modelled from more than twelve digital signal sources. Infant has an estimated audience of 11,594,540 people in France.
Infant has an estimated audience of 11,594,540 people in France. 71.3% are female, 28.7% are male, average age 42.3. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Zoom lens.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (318.41× the country average).
Demographically, the Infant audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Family Orientation.
The typical Infant fan in France is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Infant profile in France.
71.3% are female, 28.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 42.3 |
| Estimated audience size | 11,594,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Infant audience comes from France.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 318.41× | ||
| 02 | Selfridges | Shopping | 294.91× | ||
| 03 | Christmas Gift | Kids & Family | 55.47× | ||
| 04 | Christmas tree | Kids & Family | 30.82× | ||
| 05 | Kitchen garden | Home & Garden | 20.38× | ||
| 06 | Breast Cancer awareness | Health | 19.89× | ||
| 07 | Zoom lens | Technology & Electronics | 17.97× | ||
| 08 | Hormone | Health | 17.43× | ||
| 09 | Dentistry | Business & Career | 15.50× | ||
| 10 | Broadcasting of sports events | Movies & TV | 14.02× | ||
| 11 | Girl power | Politics & Society | 13.20× | ||
| 12 | Sustainable products | Politics & Society | 9.94× | ||
| 13 | Burnout (psychology) | Health | 9.27× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 9.13× | ||
| 15 | Psoriasis Awareness | Health | 8.55× | ||
| 16 | Improvisation | Music & Radio | 5.27× | ||
| 17 | Vueling | Travel & Leisure | 4.23× | ||
| 18 | Real property | Home & Garden | 2.50× | ||
| 19 | King Jouet | Shopping | 2.30× | ||
| 20 | Kitchen | Home & Garden | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.96× | |
| Family Orientation | CONSERVATISM | 1.35× | |
| Extroversion | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Risk Appetite | THRILL | 0.93× | |
| Travelling | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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