A data profile of the people who buy, follow and care about Infant in Canada — modelled from more than twelve digital signal sources. Infant has an estimated audience of 7,529,555 people in Canada.
The average Infant fan in Canada is 40.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Real property, Western Union, Children's clothing, with strongest over-indexing on Real property (2.03× the country average).
Demographically, the Infant audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Infant fan in Canada is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Infant profile in Canada.
70.3% are female, 29.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 40.9 |
| Estimated audience size | 7,529,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Infant audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
Where the Infant audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.44× | |
| 02 | Alberta | ~1M | 1.25× | |
| 03 | Manitoba | ~300K | 1.18× | |
| 04 | British Columbia | ~1.5M | 1.17× | |
| 05 | Saskatchewan | ~300K | 1.12× | |
| 06 | Nova Scotia | ~200K | 1.00× | |
| 07 | New Brunswick | ~200K | 0.94× | |
| 08 | Prince Edward Island | ~30K | 0.93× | |
| 09 | Newfoundland and Labrador | ~100K | 0.85× | |
| 10 | Quebec | ~1M | 0.58× |
The strongest cross-interests of the Infant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maternity clothing | Fashion & Accessoires | 2.32× | ||
| 02 | Duvet | Home & Garden | 2.24× | ||
| 03 | Diaper | Kids & Family | 2.19× | ||
| 04 | Scentsy | Home & Garden | 2.12× | ||
| 05 | Bored Panda | Internet & Social Media | 2.09× | ||
| 06 | Real property | Home & Garden | 2.03× | ||
| 07 | Blanket | Home & Garden | 1.85× | ||
| 08 | Pampers | Kids & Family | 1.84× | ||
| 09 | Torrid | Fashion & Accessoires | 1.76× | ||
| 10 | Ramen | Food & Beverages | 1.74× | ||
| 11 | Western Union | Business & Career | 1.72× | ||
| 12 | Meghan Trainor | Music & Radio | 1.60× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.57× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 15 | Drew Barrymore | Movies & TV | 1.57× | ||
| 16 | Goldie Hawn | Movies & TV | 1.56× | ||
| 17 | Child care | Kids & Family | 1.54× | ||
| 18 | Mineral water | Food & Beverages | 1.52× | ||
| 19 | Quilting | Home & Garden | 1.51× | ||
| 20 | Albert Einstein | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Family Orientation | CONSERVATISM | 1.19× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Social Media Usage | JOY | 0.93× | |
| Pet Ownership | JOY | 0.94× |
Infant has an estimated audience of 7,529,555 people in Canada, concentrated in Ontario and British Columbia.
70.3% of Infant fans are female, 29.7% are male, with an average age of 40.9 years.
Infant fans show strongest brand affinity for Real property (2.03×), Western Union (1.72×), and Children's clothing (1.57×) over the country average.
Infant fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Infant itself, the audience over-indexes on Western Union (1.72×), Children's clothing (1.57×), Bored Panda (2.09×), and Child care (1.54×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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