Infant Audience in Canada
Infant has an estimated audience of 7,529,555 people in Canada. 70.3% are female, 29.7% are male, average age 40.9. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Real property, Western Union, Children's clothing, Bored Panda, Child care.
The average Infant fan in Canada is 40.9 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Real property, Western Union, Children's clothing, with strongest over-indexing on Real property (2.03× the country average). Demographically, the Infant audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Infant fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 40.9 |
| Estimated audience size | 7,529,555 |
Audience persona
The typical Infant fan in Canada is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,527,808 | 1.44× |
| British Columbia | 1,312,885 | 1.17× |
| Alberta | 1,158,860 | 1.25× |
| Quebec | 1,044,543 | 0.58× |
| Manitoba | 333,155 | 1.18× |
| Saskatchewan | 267,288 | 1.12× |
| Nova Scotia | 223,856 | 1.0× |
| New Brunswick | 163,229 | 0.94× |
| Newfoundland and Labrador | 97,490 | 0.85× |
| Prince Edward Island | 34,338 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.03× | Home & Garden |
| Western Union | 1.72× | Business & Career |
| Children's clothing | 1.57× | Fashion & Accessoires |
| Bored Panda | 2.09× | Internet & Social Media |
| Child care | 1.54× | Kids & Family |
| Blanket | 1.85× | Home & Garden |
| Diaper | 2.19× | Kids & Family |
| Non-alcoholic beverage | 1.57× | Food & Beverages |
| Pampers | 1.84× | Kids & Family |
| Mineral water | 1.52× | Food & Beverages |
| Maternity clothing | 2.32× | Fashion & Accessoires |
| Drew Barrymore | 1.57× | Movies & TV |
| Quilting | 1.51× | Home & Garden |
| Duvet | 2.24× | Home & Garden |
| Torrid | 1.76× | Fashion & Accessoires |
| Scentsy | 2.12× | Home & Garden |
| Goldie Hawn | 1.56× | Movies & TV |
| Ramen | 1.74× | Food & Beverages |
| Meghan Trainor | 1.6× | Music & Radio |
| Albert Einstein | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.19 |
| Tradition | CONSERVATISM | 1.18 |
| Creativity | OPEN | 1.15 |
| Community Orientation | OPEN | 1.15 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Infant audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Infant have in Canada?
Infant has an estimated audience of 7,529,555 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Infant fans?
70.3% of Infant fans are female, 29.7% are male, with an average age of 40.9 years.
Which brands do Infant fans like most?
Infant fans show strongest brand affinity for Real property (2.03×), Western Union (1.72×), and Children's clothing (1.57×) over the country average.
Where do Infant fans live in Canada?
Infant fans in Canada are most concentrated in Ontario (reach 4,527,808), British Columbia (reach 1,312,885), and Alberta (reach 1,158,860). These three regions account for the largest share of the active audience.
What other brands do Infant fans also like?
Beyond Infant itself, the audience over-indexes on Western Union (1.72×), Children's clothing (1.57×), Bored Panda (2.09×), and Child care (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Infant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.