A data profile of the people who buy, follow and care about Scentsy in Canada — modelled from more than twelve digital signal sources. Scentsy has an estimated audience of 323,356 people in Canada.
The average Scentsy fan in Canada is 40.3 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, Alberta.
Top brand affinities include Tim Horton, Loto-Québec, Dollarama, with strongest over-indexing on Tim Horton (3.44× the country average).
Demographically, the Scentsy audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Scentsy fan in Canada is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Scentsy profile in Canada.
77.7% are female, 22.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 40.3 |
| Estimated audience size | 323,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Scentsy audience comes from Canada.
| Country | Share |
|---|---|
| United States | 59.1% |
| United Kingdom | 11.0% |
| Canada | 7.7% |
Where the Scentsy audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~100K | 1.92× | |
| 02 | Newfoundland and Labrador | ~8K | 1.65× | |
| 03 | Nova Scotia | ~10K | 1.45× | |
| 04 | Saskatchewan | ~9K | 0.91× | |
| 05 | Prince Edward Island | ~1K | 0.78× | |
| 06 | Manitoba | ~9K | 0.72× | |
| 07 | Alberta | ~30K | 0.70× | |
| 08 | Ontario | ~90K | 0.65× | |
| 09 | British Columbia | ~20K | 0.33× |
The strongest cross-interests of the Scentsy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candle wick | Home & Garden | 10.01× | ||
| 02 | Quotation | Business & Career | 4.30× | ||
| 03 | Spirit Halloween | Kids & Family | 3.67× | ||
| 04 | Tim Horton | Sports | 3.44× | ||
| 05 | Loto-Québec | Games | 3.16× | ||
| 06 | TVA nouvelles | Movies & TV | 3.02× | ||
| 07 | Giant Tiger | Shopping | 3.02× | ||
| 08 | Dollarama | Shopping | 2.93× | ||
| 09 | Infant | Kids & Family | 2.12× | ||
| 10 | Country music | Music & Radio | 2.12× | ||
| 11 | Pleasure | Politics & Society | 2.10× | ||
| 12 | Parent | Kids & Family | 2.06× | ||
| 13 | Motherhood | Kids & Family | 2.05× | ||
| 14 | Home Hardware | Home & Garden | 2.00× | ||
| 15 | Child | Kids & Family | 1.88× | ||
| 16 | Cats | Pets & Animals | 1.85× | ||
| 17 | Country | Travel & Leisure | 1.56× | ||
| 18 | North America | Travel & Leisure | 1.55× | ||
| 19 | Ontario | Travel & Leisure | 1.55× | ||
| 20 | TV | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.04× | |
| Spirituality | BALANCE | 1.56× | |
| Creativity | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.50× | |
| Career Orientation | POWER | 0.52× | |
| Luxury Orientation | PREMIUM | 0.58× |
Scentsy's target market in Canada covers an estimated 323,356 people, concentrated in Quebec and Ontario.
77.7% of the Scentsy audience are female, 22.3% are male, with an average age of 40.3 years.
Scentsy fans show strongest brand affinity for Tim Horton (3.44×), Loto-Québec (3.16×), and Dollarama (2.93×) over the country average.
Scentsy fans in Canada are most concentrated in Quebec (reach ~100K), Ontario (reach ~90K), and Alberta (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Scentsy itself, the audience over-indexes on Loto-Québec (3.16×), Dollarama (2.93×), TVA nouvelles (3.02×), and Giant Tiger (3.02×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Scentsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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