Country music Audience in Canada
Country music has an estimated audience of 7,254,893 people in Canada. 50.8% are female, 49.2% are male, average age 40.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Tim Horton, Google Maps, PlayNow.com, Catherine O'Hara, California.
The average Country music fan in Canada is 40.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Tim Horton, Google Maps, PlayNow.com, with strongest over-indexing on Tim Horton (1.68× the country average). Demographically, the Country music audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Country music fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 40.8 |
| Estimated audience size | 7,254,893 |
Audience persona
The typical Country music fan in Canada is balanced, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,116,103 | 0.7× |
| Quebec | 769,225 | 0.44× |
| British Columbia | 597,626 | 0.55× |
| Alberta | 575,103 | 0.64× |
| Nova Scotia | 265,770 | 1.23× |
| New Brunswick | 242,682 | 1.45× |
| Manitoba | 238,591 | 0.88× |
| Saskatchewan | 235,332 | 1.02× |
| Newfoundland and Labrador | 232,582 | 2.11× |
| Prince Edward Island | 32,986 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.68× | Sports |
| Google Maps | 1.67× | Internet & Social Media |
| PlayNow.com | 1.58× | Games |
| Catherine O'Hara | 1.68× | Movies & TV |
| California | 1.5× | Travel & Leisure |
| YouTube Music | 1.68× | Internet & Social Media |
| Rexall | 1.77× | Shopping |
| The UPS Store | 1.9× | Shopping |
| Wrench | 1.71× | Home & Garden |
| Val Kilmer | 1.58× | Movies & TV |
| Pamela Anderson | 1.91× | Movies & TV |
| American folk music | 1.55× | Music & Radio |
| The Rookie | 1.74× | Movies & TV |
| Conducting | 2.1× | Music & Radio |
| Papyrus | 1.6× | Politics & Society |
| Julia Roberts | 2.4× | Movies & TV |
| Harmonica | 2.18× | Music & Radio |
| Irving Oil | 2.41× | Cars & Mobility |
| Hammer | 1.55× | Home & Garden |
| Dairy cattle | 1.99× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.04 |
| Early Adopter Mentality | POWER | 1.86 |
| Individualism | JOY | 1.51 |
| Urban Lifestyle | OPEN | 1.38 |
| Design Affinity | PREMIUM | 1.35 |
| Need for Security | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Country music audiences in other countries
More Musical genre audiences in Canada
- Rock music (11,827,181)
- Pop music (9,823,364)
- Hip hop music (9,337,027)
- Popular music (7,949,455)
- Rhythm and blues music (7,918,593)
Frequently asked questions
How many fans does Country music have in Canada?
Country music has an estimated audience of 7,254,893 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Country music fans?
50.8% of Country music fans are female, 49.2% are male, with an average age of 40.8 years.
Which brands do Country music fans like most?
Country music fans show strongest brand affinity for Tim Horton (1.68×), Google Maps (1.67×), and PlayNow.com (1.58×) over the country average.
Where do Country music fans live in Canada?
Country music fans in Canada are most concentrated in Ontario (reach 2,116,103), Quebec (reach 769,225), and British Columbia (reach 597,626). These three regions account for the largest share of the active audience.
What other brands do Country music fans also like?
Beyond Country music itself, the audience over-indexes on Google Maps (1.67×), PlayNow.com (1.58×), Catherine O'Hara (1.68×), and California (1.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.