Country music Audience in Italy
Country music has an estimated audience of 13,685,477 people in Italy. 49.9% are female, 50.1% are male, average age 41.4. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Pension, Folktronica, Nursing home care, Magnetic resonance imaging, Arthritis awareness.
The average Country music fan in Italy is 41.4 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Pension, Folktronica, Nursing home care, with strongest over-indexing on Pension (1.52× the country average). Demographically, the Country music audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 20 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Country music fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 41.4 |
| Estimated audience size | 13,685,477 |
Audience persona
The typical Country music fan in Italy is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Pension.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,649,564 | 1.1× |
| Lazio | 1,354,755 | 0.81× |
| Veneto | 1,237,717 | 1.14× |
| Emilia-Romagna | 984,857 | 0.88× |
| Campania | 984,091 | 0.64× |
| Puglia | 932,340 | 0.99× |
| Tuscany | 819,123 | 0.9× |
| Piedmont | 803,974 | 0.79× |
| Trentino-Alto Adige/Südtirol | 741,589 | 2.86× |
| Sicilia | 712,143 | 0.6× |
| Friuli-Venezia Giulia | 381,642 | 1.48× |
| Sardinia | 325,895 | 0.85× |
| Liguria | 275,755 | 0.72× |
| Calabria | 234,891 | 0.56× |
| Abruzzo | 233,540 | 0.77× |
| Marche | 218,696 | 0.64× |
| Umbria | 126,524 | 0.57× |
| Basilicata | 119,917 | 0.96× |
| Molise | 67,217 | 1.04× |
| Aosta Valley | 58,857 | 1.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pension | 1.52× | Business & Career |
| Folktronica | 1.53× | Music & Radio |
| Nursing home care | 1.89× | Kids & Family |
| Magnetic resonance imaging | 1.54× | Health |
| Arthritis awareness | 1.53× | Health |
| Falconara Marittima | 1.52× | Travel & Leisure |
| Rheumatoid Arthritis awareness | 1.56× | Health |
| Gary Sinise | 1.54× | Movies & TV |
| Scunthorpe | 1.67× | Travel & Leisure |
| Fiat Idea | 1.66× | Cars & Mobility |
| Baked potato | 1.58× | Food & Beverages |
| Neo-progressive rock | 1.51× | Music & Radio |
| Mehmet Scholl | 1.56× | Sports |
| Angel Love | 1.51× | Literature |
| Tennessee Volunteers football | 1.59× | Sports |
| The League | 1.58× | Sports |
| Kytta | 1.55× | Health |
| Prosthetic Records | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
| Social Media Usage | JOY | 0.99 |
| Pet Ownership | JOY | 0.94 |
| Luxury Orientation | PREMIUM | 0.94 |
| Need for Security | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Country music audiences in other countries
More Musical genre audiences in Italy
- Rock music (22,459,228)
- Pop music (20,867,014)
- Rhythm and blues music (14,879,773)
- Singer-songwriter (14,559,144)
- Hip hop music (14,520,411)
Frequently asked questions
How many fans does Country music have in Italy?
Country music has an estimated audience of 13,685,477 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Country music fans?
49.9% of Country music fans are female, 50.1% are male, with an average age of 41.4 years.
Which brands do Country music fans like most?
Country music fans show strongest brand affinity for Pension (1.52×), Folktronica (1.53×), and Nursing home care (1.89×) over the country average.
Where do Country music fans live in Italy?
Country music fans in Italy are most concentrated in Lombardy (reach 2,649,564), Lazio (reach 1,354,755), and Veneto (reach 1,237,717). These three regions account for the largest share of the active audience.
What other brands do Country music fans also like?
Beyond Country music itself, the audience over-indexes on Folktronica (1.53×), Nursing home care (1.89×), Magnetic resonance imaging (1.54×), and Arthritis awareness (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.