Country music Audience in Germany
Country music has an estimated audience of 9,624,892 people in Germany. 51.9% are female, 48.1% are male, average age 41.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Markus Lanz, Wetter.de, Roland Kaiser, Diane Keaton.
The average Country music fan in Germany is 41.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Markus Lanz, Wetter.de, with strongest over-indexing on Tagesschau (1.96× the country average). Demographically, the Country music audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Country music fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.7 |
| Estimated audience size | 9,624,892 |
Audience persona
The typical Country music fan in Germany is balanced, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,703,058 | 1.1× |
| Nordrhein-Westfalen | 1,590,803 | 0.76× |
| Baden-Württemberg | 1,234,134 | 0.94× |
| Niedersachsen | 838,692 | 0.9× |
| Hessen | 623,796 | 0.85× |
| Sachsen | 551,896 | 1.17× |
| Brandenburg | 514,350 | 1.72× |
| Rheinland-Pfalz | 479,774 | 0.99× |
| Berlin | 383,496 | 0.89× |
| Thüringen | 367,189 | 1.5× |
| Sachsen-Anhalt | 318,706 | 1.28× |
| Schleswig-Holstein | 299,037 | 0.87× |
| Mecklenburg-Vorpommern | 253,445 | 1.38× |
| Hamburg | 144,025 | 0.66× |
| Saarland | 84,691 | 0.72× |
| Bremen | 43,176 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.96× | Movies & TV |
| Markus Lanz | 2.21× | Movies & TV |
| Wetter.de | 1.8× | Home & Garden |
| Roland Kaiser | 1.82× | Music & Radio |
| Diane Keaton | 1.96× | Movies & TV |
| Florian Silbereisen | 1.5× | Music & Radio |
| GMX Mail | 1.52× | Internet & Social Media |
| Storm of Love | 1.54× | Movies & TV |
| Andrea Berg | 1.79× | Music & Radio |
| Andy Borg | 1.73× | Music & Radio |
| Peter Maffay | 1.73× | Music & Radio |
| Prime (film) | 2.21× | Movies & TV |
| Opus (Austrian band) | 2.05× | Music & Radio |
| Ulla Popken | 1.51× | Fashion & Accessoires |
| Stefan Mross | 1.58× | Music & Radio |
| Tobias Moretti | 2.94× | Movies & TV |
| Semino Rossi | 1.8× | Music & Radio |
| Olaf Scholz | 1.74× | Politics & Society |
| GitHub | 1.61× | Internet & Social Media |
| Wolfgang Petry | 1.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.14 |
| Indulgence | JOY | 1.13 |
| Sports Activity | POWER | 1.13 |
| Pet Ownership | JOY | 1.08 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Design Affinity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Country music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Country music have in Germany?
Country music has an estimated audience of 9,624,892 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Country music fans?
51.9% of Country music fans are female, 48.1% are male, with an average age of 41.7 years.
Which brands do Country music fans like most?
Country music fans show strongest brand affinity for Tagesschau (1.96×), Markus Lanz (2.21×), and Wetter.de (1.8×) over the country average.
Where do Country music fans live in Germany?
Country music fans in Germany are most concentrated in Bayern (reach 1,703,058), Nordrhein-Westfalen (reach 1,590,803), and Baden-Württemberg (reach 1,234,134). These three regions account for the largest share of the active audience.
What other brands do Country music fans also like?
Beyond Country music itself, the audience over-indexes on Markus Lanz (2.21×), Wetter.de (1.8×), Roland Kaiser (1.82×), and Diane Keaton (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.