Rascasse Audience Intelligence

Country music Audience in Germany

A data profile of the people who buy, follow and care about Country music in Germany — modelled from more than twelve digital signal sources. Country music has an estimated audience of 9,624,892 people in Germany.

#10among Musical genre in Germany#213among Topic in Germany#24in Music & Radio

The average Country music fan in Germany is 41.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Markus Lanz, Wetter.de, with strongest over-indexing on Tagesschau (1.96× the country average).

Demographically, the Country music audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Country music fan in Germany is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country music profile in Germany.

Audience size
9.6M
in Germany
Gender
51.9%♀
48.1% male
Age
41.7
average years
Country rank
#352
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Country music fans

51.9% are female, 48.1% are male, average age 41.7.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Country music audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age41.7
Estimated audience size9,624,892
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Country music audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Country music audience comes from Germany.

Worldwide audience distribution share by country for Country music
CountryShare
United States28.8%
Brazil8.9%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Country music fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~500K1.63×
02Thüringen~400K1.51×
03Mecklenburg-Vorpommern~300K1.43×
04Sachsen-Anhalt~300K1.28×
05Sachsen~500K1.14×
06Bayern~1.5M1.13×
07Rheinland-Pfalz~500K0.95×
08Baden-Württemberg~1M0.91×
09Niedersachsen~900K0.91×
10Schleswig-Holstein~300K0.91×
11Bremen~70K0.85×
12Saarland~100K0.84×
13Hessen~600K0.83×
14Berlin~400K0.83×
15Hamburg~200K0.73×
16Nordrhein-Westfalen~1.5M0.72×
Fig. 06

Affinity by region

Affinity by region — Country music, Germany
0.72×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country music audience
#·InterestCategoryAffinity×
01Tobias MorettiMovies & TV2.94×
02SPRINTSMusic & Radio2.32×
03Markus LanzMovies & TV2.21×
04Prime (film)Movies & TV2.21×
05Opus (Austrian band)Music & Radio2.05×
06TagesschauMovies & TV1.96×
07Diane KeatonMovies & TV1.96×
08Roland KaiserMusic & Radio1.82×
09Wetter.deHome & Garden1.80×
10Andrea BergMusic & Radio1.79×
11Junge FreiheitNews1.77×
12Peter MaffayMusic & Radio1.73×
13Andy BorgMusic & Radio1.73×
14Ehrlich BrothersMovies & TV1.68×
15Julia KlöcknerPolitics & Society1.65×
16Storm of LoveMovies & TV1.54×
17GMX MailInternet & Social Media1.52×
18Udo LindenbergMusic & Radio1.51×
19Ulla PopkenFashion & Accessoires1.51×
20Florian SilbereisenMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country music audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.06×
TraditionCONSERVATISM1.04×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country music audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.72×
Luxury OrientationPREMIUM0.77×
Urban LifestyleOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Country music have in Germany?

Country music has an estimated audience of 9,624,892 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Country music fans?

51.9% of Country music fans are female, 48.1% are male, with an average age of 41.7 years.

03

Which brands do Country music fans like most?

Country music fans show strongest brand affinity for Tagesschau (1.96×), Markus Lanz (2.21×), and Wetter.de (1.8×) over the country average.

04

Where do Country music fans live in Germany?

Country music fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Country music fans also like?

Beyond Country music itself, the audience over-indexes on Markus Lanz (2.21×), Wetter.de (1.8×), Roland Kaiser (1.82×), and Diane Keaton (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Country music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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