A data profile of the people who buy, follow and care about Country music in Spain — modelled from more than twelve digital signal sources. Country music has an estimated audience of 7,329,338 people in Spain.
The average Country music fan in Spain is 44.0 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Woman, Ana de Armas, Price, with strongest over-indexing on Woman (1.54× the country average).
Demographically, the Country music audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Country music fan in Spain is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Woman.
The key figures that characterise the Country music profile in Spain.
51.5% are female, 48.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 44.0 |
| Estimated audience size | 7,329,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Country music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Country music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~500K | 1.36× | |
| 02 | Comunidad Valenciana | ~900K | 1.12× | |
| 03 | La Rioja | ~50K | 1.07× | |
| 04 | Basque Autonomous Country | ~300K | 1.06× | |
| 05 | Region of Murcia | ~300K | 1.05× | |
| 06 | Balearic Islands | ~200K | 1.05× | |
| 07 | Catalonia | ~1.5M | 1.03× | |
| 08 | Cantabria | ~90K | 1.00× | |
| 09 | Navarre | ~90K | 1.00× | |
| 10 | Aragon | ~200K | 0.97× | |
| 11 | Extremadura | ~200K | 0.96× | |
| 12 | Galicia | ~300K | 0.95× | |
| 13 | Principality of Asturias | ~200K | 0.95× | |
| 14 | Community of Madrid | ~1M | 0.93× | |
| 15 | Castilla-La Mancha | ~300K | 0.92× | |
| 16 | Castile and León | ~300K | 0.91× | |
| 17 | Andalusia | ~1.5M | 0.89× |
The strongest cross-interests of the Country music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Residents | Music & Radio | 4.88× | ||
| 02 | Demi Moore | Movies & TV | 3.24× | ||
| 03 | Ana de Armas | Movies & TV | 3.14× | ||
| 04 | Robert De Niro | Movies & TV | 3.06× | ||
| 05 | Argent | Music & Radio | 2.85× | ||
| 06 | Google Calendar | Internet & Social Media | 2.81× | ||
| 07 | Office 365 | Technology & Electronics | 2.45× | ||
| 08 | Google Drive | Technology & Electronics | 2.24× | ||
| 09 | OneDrive | Technology & Electronics | 2.23× | ||
| 10 | Moodle | Technology & Electronics | 2.17× | ||
| 11 | Ouigo | Cars & Mobility | 2.06× | ||
| 12 | JYSK | Home & Garden | 1.99× | ||
| 13 | Cajamar | Business & Career | 1.94× | ||
| 14 | El Mundo (Colombia) | News | 1.79× | ||
| 15 | Tombola (bingo company) | Games | 1.77× | ||
| 16 | Price | Shopping | 1.72× | ||
| 17 | Gmail | Internet & Social Media | 1.72× | ||
| 18 | Loterías y Apuestas del Estado | Games | 1.68× | ||
| 19 | Woman | Kids & Family | 1.54× | ||
| 20 | Parfois (fashion accessories) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.33× | |
| Career Orientation | POWER | 1.24× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Sports Activity | POWER | 0.74× | |
| Individualism | JOY | 0.79× |
Country music has an estimated audience of 7,329,338 people in Spain, concentrated in Catalonia and Andalusia.
51.5% of Country music fans are female, 48.5% are male, with an average age of 44.0 years.
Country music fans show strongest brand affinity for Woman (1.54×), Ana de Armas (3.14×), and Price (1.72×) over the country average.
Country music fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Country music itself, the audience over-indexes on Ana de Armas (3.14×), Price (1.72×), Loterías y Apuestas del Estado (1.68×), and Demi Moore (3.24×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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