Country music Audience in Spain
Country music has an estimated audience of 7,329,338 people in Spain. 51.5% are female, 48.5% are male, average age 44.0. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Ana de Armas, Woman, Google Drive, Demi Moore, Price.
The average Country music fan in Spain is 44.0 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Ana de Armas, Woman, Google Drive, with strongest over-indexing on Ana de Armas (3.14× the country average). Demographically, the Country music audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Country music fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 44.0 |
| Estimated audience size | 7,329,338 |
Audience persona
The typical Country music fan in Spain is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,374,405 | 1.04× |
| Andalusia | 1,191,783 | 0.83× |
| Community of Madrid | 1,117,649 | 0.91× |
| Comunidad Valenciana | 974,783 | 1.18× |
| Canary Islands | 620,044 | 1.7× |
| Basque Autonomous Country | 308,765 | 1.13× |
| Region of Murcia | 298,235 | 1.19× |
| Galicia | 296,265 | 0.86× |
| Balearic Islands | 239,429 | 1.16× |
| Castile and León | 219,180 | 0.68× |
| Castilla-La Mancha | 188,810 | 0.64× |
| Aragon | 169,224 | 0.88× |
| Principality of Asturias | 113,406 | 0.66× |
| Extremadura | 96,305 | 0.61× |
| Cantabria | 89,197 | 0.97× |
| Navarre | 89,005 | 0.97× |
| La Rioja | 77,063 | 1.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 3.14× | Movies & TV |
| Woman | 1.54× | Kids & Family |
| Google Drive | 2.24× | Technology & Electronics |
| Demi Moore | 3.24× | Movies & TV |
| Price | 1.72× | Shopping |
| Ouigo | 2.06× | Cars & Mobility |
| Loterías y Apuestas del Estado | 1.68× | Games |
| Cajamar | 1.94× | Business & Career |
| OneDrive | 2.23× | Technology & Electronics |
| Office 365 | 2.45× | Technology & Electronics |
| Moodle | 2.17× | Technology & Electronics |
| El Mundo (Colombia) | 1.79× | News |
| Gmail | 1.72× | Internet & Social Media |
| Google Calendar | 2.81× | Internet & Social Media |
| The Residents | 4.88× | Music & Radio |
| Robert De Niro | 3.06× | Movies & TV |
| Parfois (fashion accessories) | 1.51× | Fashion & Accessoires |
| Clint Eastwood | 2.31× | Movies & TV |
| Richard Gere | 2.1× | Movies & TV |
| JYSK | 1.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.15 |
| Tradition | CONSERVATISM | 0.99 |
| Design Affinity | PREMIUM | 0.97 |
| Social Media Usage | JOY | 0.9 |
| Creativity | OPEN | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.9% |
| Italy | 5.3% |
See Country music audiences in other countries
More Musical genre audiences in Spain
- Rock music (13,310,073)
- Pop music (13,046,268)
- Hip hop music (9,224,222)
- Popular music (8,392,300)
- Rhythm and blues music (8,387,069)
Frequently asked questions
How many fans does Country music have in Spain?
Country music has an estimated audience of 7,329,338 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Country music fans?
51.5% of Country music fans are female, 48.5% are male, with an average age of 44.0 years.
Which brands do Country music fans like most?
Country music fans show strongest brand affinity for Ana de Armas (3.14×), Woman (1.54×), and Google Drive (2.24×) over the country average.
Where do Country music fans live in Spain?
Country music fans in Spain are most concentrated in Catalonia (reach 1,374,405), Andalusia (reach 1,191,783), and Community of Madrid (reach 1,117,649). These three regions account for the largest share of the active audience.
What other brands do Country music fans also like?
Beyond Country music itself, the audience over-indexes on Woman (1.54×), Google Drive (2.24×), Demi Moore (3.24×), and Price (1.72×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.