A data profile of the people who buy, follow and care about JYSK in Spain — modelled from more than twelve digital signal sources. JYSK has an estimated audience of 3,039,933 people in Spain.
The average JYSK fan in Spain is 43.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Comunidad Valenciana, Catalonia.
Top brand affinities include La Caixa, Wallapop, Smeg (appliances), with strongest over-indexing on La Caixa (2.39× the country average).
Demographically, the JYSK audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical JYSK fan in Spain is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for La Caixa.
The key figures that characterise the JYSK profile in Spain.
69.2% are female, 30.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 43.8 |
| Estimated audience size | 3,039,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 27% |
of the worldwide JYSK audience comes from Spain.
| Country | Share |
|---|---|
| Germany | 16.3% |
| Poland | 7.2% |
| Spain | 6.2% |
Where the JYSK audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~500K | 1.54× | |
| 02 | Balearic Islands | ~100K | 1.26× | |
| 03 | Galicia | ~200K | 1.24× | |
| 04 | Andalusia | ~700K | 1.17× | |
| 05 | Region of Murcia | ~100K | 1.17× | |
| 06 | Castilla-La Mancha | ~100K | 1.16× | |
| 07 | Cantabria | ~40K | 1.06× | |
| 08 | Extremadura | ~60K | 1.01× | |
| 09 | Principality of Asturias | ~70K | 0.95× | |
| 10 | Castile and León | ~100K | 0.91× | |
| 11 | Navarre | ~30K | 0.87× | |
| 12 | La Rioja | ~20K | 0.87× | |
| 13 | Basque Autonomous Country | ~90K | 0.82× | |
| 14 | Canary Islands | ~100K | 0.81× | |
| 15 | Catalonia | ~400K | 0.78× | |
| 16 | Community of Madrid | ~400K | 0.73× | |
| 17 | Aragon | ~50K | 0.64× |
The strongest cross-interests of the JYSK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smeg (appliances) | Home & Garden | 13.70× | ||
| 02 | Showroomprive | Fashion & Accessoires | 5.78× | ||
| 03 | Kiabi | Fashion & Accessoires | 3.32× | ||
| 04 | Conforama | Home & Garden | 3.27× | ||
| 05 | El Mueble | Home & Garden | 2.92× | ||
| 06 | Wallapop | Shopping | 2.67× | ||
| 07 | Hypermarket | Shopping | 2.56× | ||
| 08 | Rural tourism | Travel & Leisure | 2.44× | ||
| 09 | Chair | Home & Garden | 2.40× | ||
| 10 | La Caixa | Business & Career | 2.39× | ||
| 11 | Hipercor | Shopping | 2.33× | ||
| 12 | Leroy Merlin | Shopping | 2.33× | ||
| 13 | Fnac | Shopping | 2.30× | ||
| 14 | Brico Dépôt | Shopping | 2.28× | ||
| 15 | Deco | Home & Garden | 1.99× | ||
| 16 | Aldi | Shopping | 1.91× | ||
| 17 | Carrefour | Shopping | 1.71× | ||
| 18 | IKEA | Home & Garden | 1.70× | ||
| 19 | Lidl | Shopping | 1.67× | ||
| 20 | Mercadona | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.46× | |
| Quality Awareness | PREMIUM | 1.24× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.52× | |
| Early Adopter Mentality | POWER | 0.52× | |
| Risk Appetite | THRILL | 0.55× |
JYSK's target market in Spain covers an estimated 3,039,933 people, concentrated in Andalusia and Comunidad Valenciana.
69.2% of the JYSK audience are female, 30.8% are male, with an average age of 43.8 years.
JYSK fans show strongest brand affinity for La Caixa (2.39×), Wallapop (2.67×), and Smeg (appliances) (13.7×) over the country average.
JYSK fans in Spain are most concentrated in Andalusia (reach ~700K), Comunidad Valenciana (reach ~500K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond JYSK itself, the audience over-indexes on Wallapop (2.67×), Smeg (appliances) (13.7×), Conforama (3.27×), and El Mueble (2.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for JYSK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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