A data profile of the people who buy, follow and care about Conforama in Spain — modelled from more than twelve digital signal sources. Conforama has an estimated audience of 4,209,131 people in Spain.
The average Conforama fan in Spain is 43.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Real Madrid C.F., FC Barcelona, Spain, with strongest over-indexing on Real Madrid C.F. (1.73× the country average).
Demographically, the Conforama audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Conforama fan in Spain is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Conforama profile in Spain.
69.3% are female, 30.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 43.2 |
| Estimated audience size | 4,209,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 25% |
of the worldwide Conforama audience comes from Spain.
| Country | Share |
|---|---|
| France | 52.2% |
| Spain | 17.8% |
| Switzerland | 13.1% |
Where the Conforama audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~300K | 1.66× | |
| 02 | La Rioja | ~40K | 1.40× | |
| 03 | Navarre | ~70K | 1.36× | |
| 04 | Comunidad Valenciana | ~600K | 1.35× | |
| 05 | Principality of Asturias | ~100K | 1.32× | |
| 06 | Cantabria | ~60K | 1.13× | |
| 07 | Community of Madrid | ~700K | 1.00× | |
| 08 | Andalusia | ~800K | 0.98× | |
| 09 | Aragon | ~100K | 0.98× | |
| 10 | Catalonia | ~700K | 0.97× | |
| 11 | Balearic Islands | ~100K | 0.94× | |
| 12 | Basque Autonomous Country | ~100K | 0.92× | |
| 13 | Galicia | ~100K | 0.73× | |
| 14 | Region of Murcia | ~100K | 0.72× | |
| 15 | Castilla-La Mancha | ~100K | 0.71× | |
| 16 | Castile and León | ~90K | 0.53× | |
| 17 | Extremadura | ~30K | 0.33× |
The strongest cross-interests of the Conforama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | women'secret | Fashion & Accessoires | 2.27× | ||
| 02 | Self-awareness | Health | 2.04× | ||
| 03 | Air travel | Travel & Leisure | 2.02× | ||
| 04 | Italy | Travel & Leisure | 2.00× | ||
| 05 | Airbnb | Travel & Leisure | 1.99× | ||
| 06 | Pastry | Food & Beverages | 1.99× | ||
| 07 | Flower | Home & Garden | 1.93× | ||
| 08 | Italian cuisine | Food & Beverages | 1.92× | ||
| 09 | Therapy | Health | 1.91× | ||
| 10 | Gardening | Home & Garden | 1.90× | ||
| 11 | Swimming | Sports | 1.84× | ||
| 12 | Latin pop | Music & Radio | 1.80× | ||
| 13 | Lidl | Shopping | 1.76× | ||
| 14 | Real Madrid C.F. | Sports | 1.73× | ||
| 15 | La Liga | Sports | 1.69× | ||
| 16 | FC Barcelona | Sports | 1.67× | ||
| 17 | FIFA World Cup | Sports | 1.56× | ||
| 18 | UEFA Champions League | Sports | 1.55× | ||
| 19 | Spain | Travel & Leisure | 1.54× | ||
| 20 | Vehicles | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.37× | |
| DIY Mentality | THRILL | 1.36× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.66× | |
| Individualism | JOY | 0.72× | |
| Convenience Orientation | PREMIUM | 0.75× |
Conforama's target market in Spain covers an estimated 4,209,131 people, concentrated in Andalusia and Catalonia.
69.3% of the Conforama audience are female, 30.7% are male, with an average age of 43.2 years.
Conforama fans show strongest brand affinity for Real Madrid C.F. (1.73×), FC Barcelona (1.67×), and Spain (1.54×) over the country average.
Conforama fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~700K), and Community of Madrid (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Conforama itself, the audience over-indexes on FC Barcelona (1.67×), Spain (1.54×), La Liga (1.69×), and Vehicles (1.54×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Conforama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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