women'secret Target Market in Spain
women'secret has an estimated audience of 5,182,014 people in Spain. 75.3% are female, 24.7% are male, average age 37.8. Top brand affinities: H&M, Oysho, Brico Dépôt, Sports bra, Maison Margiela.
Top brand affinities include H&M, Oysho, Brico Dépôt, with strongest over-indexing on H&M (3.82× the country average). Demographically, the women'secret audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Customer demographics of women'secret
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 37.8 |
| Estimated audience size | 5,182,014 |
Audience persona
The typical women'secret fan in Spain is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for H&M.
Top brand affinities of the women'secret audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 3.82× | Shopping |
| Oysho | 4.1× | Fashion & Accessoires |
| Brico Dépôt | 4.31× | Shopping |
| Sports bra | 10.4× | Fashion & Accessoires |
| Maison Margiela | 10.54× | Fashion & Accessoires |
| Inditex | 5.49× | Shopping |
| Lingerie | 3.54× | Fashion & Accessoires |
| Primark | 2.88× | Shopping |
| Pajamas | 4.94× | Fashion & Accessoires |
| Max Mara | 6.58× | Fashion & Accessoires |
| TEZENIS | 5.52× | Fashion & Accessoires |
| Intimissimi | 3.96× | Fashion & Accessoires |
| Sephora | 2.92× | Shopping |
| Stradivarius | 2.67× | Shopping |
| Maisons du Monde | 4.34× | Home & Garden |
| Desigual | 4.57× | Fashion & Accessoires |
| IKEA | 2.26× | Home & Garden |
| Emily Ratajkowski | 10.29× | Fashion & Accessoires |
| Discount stores | 2.24× | Shopping |
| El Corte Inglés | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.84 |
| Mindfulness | BALANCE | 1.67 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Price Sensitivity | PREMIUM | 1.59 |
| Pet Ownership | JOY | 1.52 |
| Tradition | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 62.9% |
| Portugal | 12.1% |
| Mexico | 5.2% |
See women'secret audiences in other countries
More Lingerie audiences in Spain
- Oysho (6,529,409)
- Intimissimi (4,026,865)
- Calzedonia (2,812,471)
- TEZENIS (2,127,882)
- Etam (1,013,073)
How to read this data
Audience size is the estimated number of people in Spain who actively search for women'secret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.