A data profile of the people who buy, follow and care about women'secret in Spain — modelled from more than twelve digital signal sources. women'secret has an estimated audience of 5,313,024 people in Spain.
women'secret has an estimated audience of 5,313,024 people in Spain. 75.3% are female, 24.7% are male, average age 37.8. Top brand affinities: Brico Dépôt, H&M, Sports bra, Oysho, Maison Margiela.
Top brand affinities include Brico Dépôt, H&M, Sports bra, with strongest over-indexing on Brico Dépôt (4.31× the country average).
Demographically, the women'secret audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical women'secret fan in Spain is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the women'secret profile in Spain.
75.3% are female, 24.7% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 37.8 |
| Estimated audience size | 5,313,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 30% | |
| 40-49 | 22% | |
| 50+ | 10% |
of the worldwide women'secret audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 63.0% |
| Portugal | 11.9% |
| Mexico | 5.4% |
The strongest cross-interests of the women'secret audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maison Margiela | Fashion & Accessoires | 10.54× | ||
| 02 | Sports bra | Fashion & Accessoires | 10.40× | ||
| 03 | Emily Ratajkowski | Fashion & Accessoires | 10.29× | ||
| 04 | Max Mara | Fashion & Accessoires | 6.58× | ||
| 05 | TEZENIS | Fashion & Accessoires | 5.52× | ||
| 06 | Inditex | Shopping | 5.49× | ||
| 07 | Pajamas | Fashion & Accessoires | 4.94× | ||
| 08 | Desigual | Fashion & Accessoires | 4.57× | ||
| 09 | Maisons du Monde | Home & Garden | 4.34× | ||
| 10 | Brico Dépôt | Shopping | 4.31× | ||
| 11 | Oysho | Fashion & Accessoires | 4.10× | ||
| 12 | Intimissimi | Fashion & Accessoires | 3.96× | ||
| 13 | H&M | Shopping | 3.82× | ||
| 14 | Lingerie | Fashion & Accessoires | 3.54× | ||
| 15 | Sephora | Shopping | 2.92× | ||
| 16 | Primark | Shopping | 2.88× | ||
| 17 | Stradivarius | Shopping | 2.67× | ||
| 18 | IKEA | Home & Garden | 2.26× | ||
| 19 | Discount stores | Shopping | 2.24× | ||
| 20 | El Corte Inglés | Shopping | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.84× | |
| Mindfulness | BALANCE | 1.67× | |
| Healthy Lifestyle | BALANCE | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Indulgence | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for women'secret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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