Brico Dépôt Target Market in Spain
Brico Dépôt has an estimated audience of 5,632,775 people in Spain. 66.4% are female, 33.6% are male, average age 46.2. Top regions: Andalusia, Comunidad Valenciana, Community of Madrid. Top brand affinities: Maquillaje Profesional, Regalos Originales, idealista.com, Reddit, Isabel Marant.
The average Brico Dépôt fan in Spain is 46.2 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Comunidad Valenciana, Community of Madrid. Top brand affinities include Maquillaje Profesional, Regalos Originales, idealista.com, with strongest over-indexing on Maquillaje Profesional (10.54× the country average). Demographically, the Brico Dépôt audience skews more female with an average age of 46.2, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Customer demographics of Brico Dépôt
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 46.2 |
| Estimated audience size | 5,632,775 |
Audience persona
The typical Brico Dépôt fan in Spain is more female, around 46.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Maquillaje Profesional.
Brico Dépôt customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | ~1.5M | 1.39× |
| Comunidad Valenciana | ~900K | 1.45× |
| Community of Madrid | ~900K | 0.93× |
| Catalonia | ~900K | 0.86× |
| Castilla-La Mancha | ~400K | 1.56× |
| Castile and León | ~300K | 1.24× |
| Galicia | ~300K | 1.13× |
| Balearic Islands | ~200K | 1.15× |
| Principality of Asturias | ~200K | 1.27× |
| Aragon | ~200K | 1.13× |
| Basque Autonomous Country | ~100K | 0.68× |
| Region of Murcia | ~100K | 0.56× |
| Navarre | ~80K | 1.2× |
| La Rioja | ~60K | 1.65× |
| Extremadura | ~60K | 0.46× |
| Canary Islands | ~40K | 0.13× |
| Cantabria | ~20K | 0.27× |
Top brand affinities of the Brico Dépôt audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maquillaje Profesional | 10.54× | Beauty & Wellness |
| Regalos Originales | 10.75× | Shopping |
| idealista.com | 7.59× | Home & Garden |
| 11.84× | Internet & Social Media | |
| Isabel Marant | 12.34× | Fashion & Accessoires |
| El Mueble | 8.45× | Home & Garden |
| The Big Bang Theory | 12.58× | Movies & TV |
| Spot reduction | 12.37× | Health |
| Harry Potter | 4.24× | Movies & TV |
| Maisons du Monde | 8.3× | Home & Garden |
| Sport bike | 6.51× | Cars & Mobility |
| El Economista | 4.9× | News |
| Maje | 12.9× | Shopping |
| Disney, Oklahoma | 7.65× | |
| Hollywood | 6.21× | Travel & Leisure |
| Modern Family | 13.35× | Movies & TV |
| La Redoute | 7.53× | Shopping |
| Belén Esteban | 9.01× | Movies & TV |
| Carlos Alcaraz | 1.65× | Sports |
| Coches.net | 3.35× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.78 |
| Social Media Usage | JOY | 1.31 |
| Community Orientation | OPEN | 1.28 |
| Mindfulness | BALANCE | 1.15 |
| Pet Ownership | JOY | 1.04 |
| Convenience Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 55.5% |
| Spain | 23.4% |
| Romania | 8.4% |
See Brico Dépôt audiences in other countries
More Hardware store audiences in Spain
- Leroy Merlin (5,238,435)
- Bauhaus (4,339,884)
- Interflora (461,614)
- Castorama (450,412)
- Lowe's (158,769)
Frequently asked questions
Who is Brico Dépôt's target market in Spain?
Brico Dépôt's target market in Spain covers an estimated 5,632,775 people, concentrated in Andalusia and Comunidad Valenciana.
What is the gender split and age of Brico Dépôt customers?
66.4% of the Brico Dépôt audience are female, 33.6% are male, with an average age of 46.2 years.
Which brands do Brico Dépôt fans like most?
Brico Dépôt fans show strongest brand affinity for Maquillaje Profesional (10.54×), Regalos Originales (10.75×), and idealista.com (7.59×) over the country average.
Where do Brico Dépôt fans live in Spain?
Brico Dépôt fans in Spain are most concentrated in Andalusia (reach ~1.5M), Comunidad Valenciana (reach ~900K), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Brico Dépôt fans also like?
Beyond Brico Dépôt itself, the audience over-indexes on Regalos Originales (10.75×), idealista.com (7.59×), Reddit (11.84×), and Isabel Marant (12.34×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Brico Dépôt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.