Rascasse Audience Intelligence

Sport bike Audience in Spain

A data profile of the people who buy, follow and care about Sport bike in Spain — modelled from more than twelve digital signal sources. Sport bike has an estimated audience of 4,794,188 people in Spain.

Sport bike has an estimated audience of 4,794,188 people in Spain. 28.2% are female, 71.8% are male, average age 39.0. Top brand affinities: Motorcycle helmet, Touring motorcycle, Motorcycle accessories, Custom motorcycle, Cruiser (motorcycle).

Top brand affinities include Motorcycle helmet, Touring motorcycle, Motorcycle accessories, with strongest over-indexing on Motorcycle helmet (11.38× the country average).

Demographically, the Sport bike audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite.

The typical Sport bike fan in Spain is more male, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sport bike profile in Spain.

Audience size
4.8M
in Spain
Gender
28.2%
71.8% male
Age
39.0
average years
Country rank
#688
Topic in Spain
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sport bike fans

28.2% are female, 71.8% are male, average age 39.0.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Sport bike audience in Spain
MetricValue
Female28.2%
Male71.8%
Average age39.0
Estimated audience size4,794,188
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Sport bike audience in Spain
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4923%
50+18%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Sport bike audience comes from Spain.

Worldwide audience distribution share by country for Sport bike
CountryShare
United States15.7%
Italy7.3%
Japan6.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sport bike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sport bike audience
#·InterestCategoryAffinity×
01Cruiser (motorcycle)Cars & Mobility12.89×
02Paddy PowerGames12.78×
03Bobber (motorcycle)Cars & Mobility12.18×
04SupermotoCars & Mobility12.11×
05Touring motorcycleCars & Mobility11.84×
06Motorcycle helmetCars & Mobility11.38×
07Motor oilCars & Mobility11.10×
08Custom motorcycleCars & Mobility9.52×
09Motorcycle accessoriesCars & Mobility9.34×
10Brazil national football teamSports9.34×
11Brico DépôtShopping6.51×
12Just EatFood & Beverages5.84×
13Maisons du MondeHome & Garden5.00×
14Extreme sportSports4.14×
15VehiclesCars & Mobility3.18×
16Consumer electronicsTechnology & Electronics2.44×
17Video gamesGames2.38×
18BarcelonaTravel & Leisure2.14×
19ClothingFashion & Accessoires2.00×
20MadridTravel & Leisure1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sport bike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sport bike audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.07×
Risk AppetiteTHRILL1.98×
Early Adopter MentalityPOWER1.45×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sport bike audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
SustainabilityBALANCE0.80×
SpiritualityBALANCE0.80×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Sport bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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