A data profile of the people who buy, follow and care about Touring motorcycle in Spain — modelled from more than twelve digital signal sources. Touring motorcycle has an estimated audience of 2,670,781 people in Spain.
The average Touring motorcycle fan in Spain is 38.9 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Motorcycle helmet, Motorcycle accessories, Kawasaki, with strongest over-indexing on Motorcycle helmet (47.86× the country average).
Demographically, the Touring motorcycle audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Touring motorcycle fan in Spain is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
The key figures that characterise the Touring motorcycle profile in Spain.
27.0% are female, 73.0% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 38.9 |
| Estimated audience size | 2,670,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Touring motorcycle audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.4% |
| Japan | 8.1% |
| Indonesia | 7.4% |
Where the Touring motorcycle audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~40K | 1.18× | |
| 02 | Extremadura | ~60K | 1.12× | |
| 03 | Principality of Asturias | ~70K | 1.06× | |
| 04 | Region of Murcia | ~90K | 1.03× | |
| 05 | Aragon | ~70K | 1.03× | |
| 06 | Castilla-La Mancha | ~100K | 1.00× | |
| 07 | Balearic Islands | ~70K | 1.00× | |
| 08 | Castile and León | ~100K | 0.97× | |
| 09 | Canary Islands | ~100K | 0.96× | |
| 10 | Galicia | ~100K | 0.95× | |
| 11 | Basque Autonomous Country | ~100K | 0.95× | |
| 12 | Catalonia | ~500K | 0.94× | |
| 13 | Comunidad Valenciana | ~300K | 0.92× | |
| 14 | Andalusia | ~500K | 0.89× | |
| 15 | Community of Madrid | ~400K | 0.87× |
The strongest cross-interests of the Touring motorcycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shark (helmet manufacturer) | Pets & Animals | 66.59× | ||
| 02 | Dual-sport motorcycle | Cars & Mobility | 49.85× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 47.86× | ||
| 04 | Cruiser (motorcycle) | Cars & Mobility | 42.48× | ||
| 05 | Motorcycle accessories | Cars & Mobility | 40.21× | ||
| 06 | Kawasaki | Cars & Mobility | 40.07× | ||
| 07 | American Chopper | Cars & Mobility | 39.01× | ||
| 08 | Bobber (motorcycle) | Cars & Mobility | 38.52× | ||
| 09 | Motorcycle components | Cars & Mobility | 35.43× | ||
| 10 | Custom motorcycle | Cars & Mobility | 28.06× | ||
| 11 | Indian (motorcycle) | Cars & Mobility | 27.16× | ||
| 12 | Chopper (motorcycle) | Cars & Mobility | 22.52× | ||
| 13 | Motorcycle club | Cars & Mobility | 18.99× | ||
| 14 | Endurocross | Cars & Mobility | 17.97× | ||
| 15 | KTM | Cars & Mobility | 17.51× | ||
| 16 | Ducati | Cars & Mobility | 14.81× | ||
| 17 | Motorcycle sport | Sports | 12.92× | ||
| 18 | Sport bike | Cars & Mobility | 11.84× | ||
| 19 | Motorcycling | Cars & Mobility | 10.07× | ||
| 20 | MotoGP | Sports | 8.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.03× | |
| Risk Appetite | THRILL | 2.19× | |
| Career Orientation | POWER | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.45× | |
| Community Orientation | OPEN | 0.60× | |
| Creativity | OPEN | 0.63× |
Touring motorcycle has an estimated audience of 2,670,781 people in Spain, concentrated in Andalusia and Catalonia.
27.0% of Touring motorcycle fans are female, 73.0% are male, with an average age of 38.9 years.
Touring motorcycle fans show strongest brand affinity for Motorcycle helmet (47.86×), Motorcycle accessories (40.21×), and Kawasaki (40.07×) over the country average.
Touring motorcycle fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Touring motorcycle itself, the audience over-indexes on Motorcycle accessories (40.21×), Kawasaki (40.07×), Cruiser (motorcycle) (42.48×), and Custom motorcycle (28.06×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Touring motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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