MotoGP Audience in Spain
MotoGP has an estimated audience of 11,950,731 people in Spain. 28.6% are female, 71.4% are male, average age 41.5. Top regions: Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities: Cruiser (motorcycle), Motorcycle helmet, Touring motorcycle, Custom motorcycle, Motorcycle accessories.
The average MotoGP fan in Spain is 41.5 years old, more male, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities include Cruiser (motorcycle), Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Cruiser (motorcycle) (9.94× the country average). Demographically, the MotoGP audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of MotoGP fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 41.5 |
| Estimated audience size | 11,950,731 |
Audience persona
The typical MotoGP fan in Spain is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Cruiser (motorcycle).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,634,375 | 1.22× |
| Andalusia | 2,556,771 | 1.09× |
| Comunidad Valenciana | 1,592,366 | 1.19× |
| Community of Madrid | 1,482,789 | 0.74× |
| Galicia | 754,116 | 1.35× |
| Castile and León | 513,299 | 0.98× |
| Canary Islands | 504,961 | 0.85× |
| Basque Autonomous Country | 503,525 | 1.13× |
| Castilla-La Mancha | 496,654 | 1.02× |
| Region of Murcia | 427,970 | 1.04× |
| Aragon | 332,717 | 1.06× |
| Principality of Asturias | 278,781 | 0.99× |
| Extremadura | 264,059 | 1.02× |
| Balearic Islands | 259,393 | 0.77× |
| Cantabria | 150,560 | 1× |
| Navarre | 123,993 | 0.83× |
| La Rioja | 56,445 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruiser (motorcycle) | 9.94× | Cars & Mobility |
| Motorcycle helmet | 7.18× | Cars & Mobility |
| Touring motorcycle | 7.03× | Cars & Mobility |
| Custom motorcycle | 5.68× | Cars & Mobility |
| Motorcycle accessories | 5.18× | Cars & Mobility |
| Singer-songwriter | 4.13× | Music & Radio |
| MotoGP | 3.35× | Sports |
| Supermoto | 8.54× | Cars & Mobility |
| Fernando Alonso | 3.38× | Sports |
| Brico Dépôt | 2.68× | Shopping |
| Honda | 3.36× | Cars & Mobility |
| Marc Márquez | 5.23× | Sports |
| Formula One | 2.41× | Sports |
| Valentino Rossi | 7.21× | Sports |
| Bobber (motorcycle) | 9.16× | Cars & Mobility |
| BMW Motorrad | 4.08× | Cars & Mobility |
| Suzuki | 3.8× | Cars & Mobility |
| Used car | 3.25× | Cars & Mobility |
| Max Verstappen | 5.77× | Sports |
| Ducati | 3.94× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.35 |
| Risk Appetite | THRILL | 1.3 |
| Patriotism | CONSERVATISM | 1.24 |
| Luxury Orientation | PREMIUM | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
| DIY Mentality | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.3% |
| Spain | 16.8% |
| France | 13.3% |
See MotoGP audiences in other countries
More Motorsport audiences in Spain
- MOTO GP (INDONESIA) (7,923,359)
- Formula One (6,958,643)
- MotoGP (5,788,461)
- Fernando Alonso (5,012,462)
- Marc Márquez (2,566,836)
Frequently asked questions
How many fans does MotoGP have in Spain?
MotoGP has an estimated audience of 11,950,731 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of MotoGP fans?
28.6% of MotoGP fans are female, 71.4% are male, with an average age of 41.5 years.
Which brands do MotoGP fans like most?
MotoGP fans show strongest brand affinity for Cruiser (motorcycle) (9.94×), Motorcycle helmet (7.18×), and Touring motorcycle (7.03×) over the country average.
Where do MotoGP fans live in Spain?
MotoGP fans in Spain are most concentrated in Catalonia (reach 2,634,375), Andalusia (reach 2,556,771), and Comunidad Valenciana (reach 1,592,366). These three regions account for the largest share of the active audience.
What other brands do MotoGP fans also like?
Beyond MotoGP itself, the audience over-indexes on Motorcycle helmet (7.18×), Touring motorcycle (7.03×), Custom motorcycle (5.68×), and Motorcycle accessories (5.18×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.