A data profile of the people who buy, follow and care about MotoGP in Spain — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 11,108,356 people in Spain.
The average MotoGP fan in Spain is 39.2 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Motorcycle helmet, Touring motorcycle, Custom motorcycle, with strongest over-indexing on Motorcycle helmet (8.1× the country average).
Demographically, the MotoGP audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical MotoGP fan in Spain is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.
The key figures that characterise the MotoGP profile in Spain.
27.0% are female, 73.0% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 39.2 |
| Estimated audience size | 11,108,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 19% |
Where the MotoGP audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~700K | 1.35× | |
| 02 | Catalonia | ~2.5M | 1.22× | |
| 03 | Comunidad Valenciana | ~1.5M | 1.19× | |
| 04 | Basque Autonomous Country | ~500K | 1.13× | |
| 05 | Andalusia | ~2.5M | 1.09× | |
| 06 | Aragon | ~300K | 1.06× | |
| 07 | Region of Murcia | ~400K | 1.04× | |
| 08 | Castilla-La Mancha | ~500K | 1.02× | |
| 09 | Extremadura | ~200K | 1.02× | |
| 10 | Cantabria | ~100K | 1.00× | |
| 11 | Principality of Asturias | ~300K | 0.99× | |
| 12 | Castile and León | ~500K | 0.98× | |
| 13 | Canary Islands | ~500K | 0.85× | |
| 14 | Navarre | ~100K | 0.83× | |
| 15 | Balearic Islands | ~200K | 0.77× | |
| 16 | Community of Madrid | ~1.5M | 0.74× | |
| 17 | La Rioja | ~50K | 0.73× |
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bobber (motorcycle) | Cars & Mobility | 9.29× | ||
| 02 | Cruiser (motorcycle) | Cars & Mobility | 9.08× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 8.10× | ||
| 04 | Touring motorcycle | Cars & Mobility | 8.08× | ||
| 05 | Valentino Rossi | Sports | 7.58× | ||
| 06 | Custom motorcycle | Cars & Mobility | 6.84× | ||
| 07 | Dakar Rally | Sports | 6.52× | ||
| 08 | Supermoto | Cars & Mobility | 6.23× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 5.86× | ||
| 10 | Marc Márquez | Sports | 5.62× | ||
| 11 | BMW Motorrad | Cars & Mobility | 3.82× | ||
| 12 | Ducati | Cars & Mobility | 3.42× | ||
| 13 | Motocross | Sports | 3.38× | ||
| 14 | Extreme sport | Sports | 3.16× | ||
| 15 | MotoGP | Sports | 3.09× | ||
| 16 | Suzuki | Cars & Mobility | 3.09× | ||
| 17 | Honda | Cars & Mobility | 2.97× | ||
| 18 | Motorsport | Cars & Mobility | 2.21× | ||
| 19 | Formula One | Sports | 2.13× | ||
| 20 | Energy | Home & Garden | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.87× | |
| Patriotism | CONSERVATISM | 1.60× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Mindfulness | BALANCE | 0.65× | |
| Pet Ownership | JOY | 0.77× |
MotoGP has an estimated audience of 11,108,356 people in Spain, concentrated in Catalonia and Andalusia.
27.0% of MotoGP fans are female, 73.0% are male, with an average age of 39.2 years.
MotoGP fans show strongest brand affinity for Motorcycle helmet (8.1×), Touring motorcycle (8.08×), and Custom motorcycle (6.84×) over the country average.
MotoGP fans in Spain are most concentrated in Catalonia (reach ~2.5M), Andalusia (reach ~2.5M), and Comunidad Valenciana (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond MotoGP itself, the audience over-indexes on Touring motorcycle (8.08×), Custom motorcycle (6.84×), Cruiser (motorcycle) (9.08×), and Motorcycle accessories (5.86×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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