Top 50 Sports brands in United States
This curated ranking covers the 50 largest sports brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 23,350 sports brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Sports and outdoors, Sports and Fitness and wellness lead the list with a combined estimated audience of 513,158,183 people. Across all 50 entries the average audience size is 64,642,993, and the largest, Sports and outdoors, reaches around 173,827,888 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each sports brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Sports and outdoors |
173,827,888 | 24.8% | Lifestyle cluster | Sports |
| 2 |  Sports |
173,190,295 | 20.5% | Lifestyle cluster | Sports |
| 3 |  Fitness and wellness |
166,140,000 | 22.5% | Lifestyle cluster | Sports |
| 4 |  Outdoor recreation |
144,015,348 | 23.9% | Lifestyle cluster | Sports |
| 5 |  FIFA World Cup |
137,471,540 | 29.8% | Soccer | Sports |
| 6 |  Hobbies and activities |
130,375,722 | 21.1% | Lifestyle cluster | Sports |
| 7 |  Physical fitness |
120,545,531 | 20.1% | Lifestyle cluster | Sports |
| 8 |  Physical exercise |
118,318,938 | 20.7% | Lifestyle cluster | Sports |
| 9 |  NFL |
117,085,983 | 54.7% | American football | Sports |
| 10 |  Basketball |
99,239,902 | 24.3% | Sport | Sports |
| 11 |  NBA |
90,366,616 | 29.4% | Basketball | Sports |
| 12 |  American football |
87,634,722 | 33.2% | Sport | Sports |
| 13 |  Soccer |
85,044,017 | 15.4% | Sport | Sports |
| 14 |  Baseball |
83,133,306 | 30.0% | Sport | Sports |
| 15 |  Golf |
73,003,124 | 22.1% | Sport | Sports |
| 16 |  Training |
66,837,911 | 24.8% | Sports | |
| 17 |  MLB |
63,314,330 | 39.2% | Baseball | Sports |
| 18 |  Planet Fitness |
61,935,304 | 78.6% | Sports | |
| 19 |  F.C. Barcalona |
58,608,783 | 73.8% | Soccer | Sports |
| 20 |  Team sport |
57,183,333 | 26.4% | Sports | |
| 21 |  College football |
48,629,164 | 83.0% | Sport | Sports |
| 22 |  Strength training |
48,335,985 | 22.0% | Sports | |
| 23 |  WNBA |
48,210,207 | 78.4% | Basketball | Sports |
| 24 |  Rugby league |
44,283,674 | 34.3% | Rugby | Sports |
| 25 |  Weight training |
42,778,229 | 18.5% | Sports | |
| 26 |  Martial arts |
41,189,494 | 23.1% | Sport | Sports |
| 27 |  Real Madrid C.F. |
40,632,194 | 8.1% | Soccer | Sports |
| 28 |  Outdoor enthusiast |
40,290,840 | 26.9% | Sports | |
| 29 |  Ultimate Fighting Championship |
39,867,126 | 28.5% | Martial art | Sports |
| 30 |  Swimming pool |
39,260,369 | 21.0% | Sports | |
| 31 |  Fishing |
39,225,296 | 23.2% | Sport | Sports |
| 32 |  Swimming |
39,144,985 | 16.0% | Sport | Sports |
| 33 |  Los Angeles Lakers |
37,393,870 | 42.8% | Basketball | Sports |
| 34 |  Mixed martial arts |
37,352,749 | 25.9% | Sport | Sports |
| 35 |  Golden State Warriors |
36,253,283 | 39.8% | Basketball | Sports |
| 36 |  Yoga |
36,250,080 | 18.0% | Sport | Sports |
| 37 |  Super Bowl |
35,764,748 | 61.1% | American football | Sports |
| 38 |  NFL Network |
35,515,904 | 98.6% | Sports | |
| 39 |  NBA playoffs |
34,921,387 | 43.2% | Basketball | Sports |
| 40 |  WWE |
34,794,056 | 34.0% | Wrestling | Sports |
| 41 |  Sports equipment |
34,676,592 | 28.7% | Sports | |
| 42 |  PGA Tour |
34,442,748 | 48.1% | Golf | Sports |
| 43 |  Golf course |
34,046,658 | 30.6% | Sports | |
| 44 |  Track and field |
33,878,722 | 28.2% | Sport | Sports |
| 45 |  Running |
32,967,561 | 19.6% | Sports | |
| 46 |  College basketball |
32,759,562 | 46.7% | Basketball | Sports |
| 47 |  Men's Fitness |
31,238,969 | 21.4% | Sports | |
| 48 |  Golf club |
30,610,117 | 25.7% | Sports | |
| 49 |  Volleyball |
30,266,562 | 13.9% | Sport | Sports |
| 50 |  LeBron James |
29,895,961 | 52.2% | Basketball | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each sports brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sports brand in United States?
Sports and outdoors currently leads with an estimated audience of 173,827,888 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.