Rascasse Audience Intelligence

CBS Sports Audience in United States

A data profile of the people who buy, follow and care about CBS Sports in United States — modelled from more than twelve digital signal sources. CBS Sports has an estimated audience of 32,603,642 people in United States.

#13among TV Channel in United States#61in Movies & TV

The average CBS Sports fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include NFL, CBS, NBC, with strongest over-indexing on NFL (1.66× the country average).

Demographically, the CBS Sports audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CBS Sports fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CBS Sports profile in United States.

Audience size
32.6M
in United States
Gender
31.7%♀
68.3% male
Age
42.5
average years
Country rank
#809
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CBS Sports

31.7% are female, 68.3% are male, average age 42.5.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for CBS Sports audience in United States
MetricValue
Female31.7%
Male68.3%
Average age42.5
Estimated audience size32,603,642
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the CBS Sports audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

78.9%

of the worldwide CBS Sports audience comes from United States.

Worldwide audience distribution share by country for CBS Sports
CountryShare
United States78.9%
Canada4.3%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CBS Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

CBS Sports fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1M1.95×
02Iowa~400K1.57×
03Ohio~1.5M1.53×
04Pennsylvania~1.5M1.40×
05Michigan~1M1.37×
06Rhode Island~100K1.30×
07Kentucky~500K1.27×
08New Jersey~1M1.26×
09Kansas~300K1.26×
10Connecticut~400K1.22×
11Nevada~400K1.19×
12Minnesota~600K1.17×
13Delaware~100K1.17×
14Nebraska~200K1.13×
15Indiana~700K1.11×
16West Virginia~200K1.11×
17New Hampshire~100K1.10×
18Massachusetts~700K1.07×
19Illinois~1M1.06×
20North Dakota~70K1.05×
21Alabama~500K1.04×
22Missouri~500K1.03×
23South Carolina~500K1.03×
24Maine~100K1.01×
25Mississippi~300K0.97×
26Maryland~500K0.96×
27Vermont~60K0.96×
28New York~1.5M0.94×
29North Carolina~900K0.91×
30South Dakota~70K0.91×
31Arizona~600K0.90×
32Tennessee~600K0.89×
33Florida~2M0.87×
34Colorado~400K0.87×
35Idaho~100K0.86×
36New Mexico~100K0.85×
37Virginia~700K0.84×
38Montana~70K0.81×
39Alaska~60K0.79×
40Hawaii~100K0.76×
41Georgia~800K0.74×
42Oregon~300K0.72×
43Washington~500K0.71×
44Oklahoma~300K0.71×
45Louisiana~300K0.70×
46Washington, District of Columbia~70K0.69×
47Arkansas~200K0.67×
48Utah~200K0.55×
49California~2M0.54×
50Texas~1.5M0.52×
Fig. 06

Affinity by region

Affinity by region — CBS Sports, United States
0.52×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CBS Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CBS Sports audience
#·InterestCategoryAffinity×
01Aaron RodgersSports4.01×
02Sports radioMusic & Radio3.84×
03Fox SportsMovies & TV3.66×
04Detroit TigersSports2.78×
05ESPNMovies & TV2.45×
06CBSMovies & TV2.41×
07GamblingGames2.11×
08Team sportSports1.97×
09NBCMovies & TV1.85×
10FIFA World CupSports1.85×
11AutoZoneCars & Mobility1.79×
12Capital OneBusiness & Career1.72×
13MLBSports1.71×
14Country musicMusic & Radio1.67×
15NFLSports1.66×
16SoccerSports1.64×
17PodcastMusic & Radio1.60×
18News broadcastingBusiness & Career1.59×
19SocietyPolitics & Society1.54×
20Video gamesGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CBS Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CBS Sports audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Family OrientationCONSERVATISM1.35×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CBS Sports audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.80×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CBS Sports have in United States?

CBS Sports has an estimated audience of 32,603,642 people in United States, concentrated in California and Florida.

02

What is the gender split and age of CBS Sports fans?

31.7% of CBS Sports fans are female, 68.3% are male, with an average age of 42.5 years.

03

Which brands do CBS Sports fans like most?

CBS Sports fans show strongest brand affinity for NFL (1.66×), CBS (2.41×), and NBC (1.85×) over the country average.

04

Where do CBS Sports fans live in United States?

CBS Sports fans in United States are most concentrated in California (reach ~2M), Florida (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do CBS Sports fans also like?

Beyond CBS Sports itself, the audience over-indexes on CBS (2.41×), NBC (1.85×), ESPN (2.45×), and Aaron Rodgers (4.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for CBS Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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