CBS Sports Audience in United States
CBS Sports has an estimated audience of 32,736,960 people in United States. 31.7% are female, 68.3% are male, average age 42.5. Top regions: California, Florida, New York. Top brand affinities: Aaron Rodgers, CBS, NFL, NBC, ESPN.
The average CBS Sports fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Aaron Rodgers, CBS, NFL, with strongest over-indexing on Aaron Rodgers (4.01× the country average). Demographically, the CBS Sports audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of CBS Sports fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 42.5 |
| Estimated audience size | 32,736,960 |
Audience persona
The typical CBS Sports fan in United States is more male, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Aaron Rodgers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,078,979 | 0.58× |
| Florida | 1,943,593 | 0.88× |
| New York | 1,854,008 | 1.01× |
| Pennsylvania | 1,605,596 | 1.46× |
| Ohio | 1,560,203 | 1.55× |
| Texas | 1,548,148 | 0.55× |
| Michigan | 1,198,694 | 1.4× |
| Illinois | 1,170,648 | 1.07× |
| New Jersey | 1,141,447 | 1.37× |
| Wisconsin | 955,307 | 1.94× |
| North Carolina | 934,512 | 0.95× |
| Georgia | 768,287 | 0.76× |
| Virginia | 727,008 | 0.91× |
| Massachusetts | 713,892 | 1.11× |
| Indiana | 675,492 | 1.13× |
| Arizona | 627,272 | 0.94× |
| Tennessee | 589,367 | 0.9× |
| Maryland | 568,616 | 1.01× |
| Missouri | 564,820 | 1.07× |
| Minnesota | 551,832 | 1.18× |
| Kentucky | 539,043 | 1.31× |
| South Carolina | 511,302 | 1.04× |
| Alabama | 482,446 | 1.05× |
| Washington | 477,740 | 0.73× |
| Colorado | 451,149 | 0.87× |
| Iowa | 424,326 | 1.57× |
| Connecticut | 400,785 | 1.22× |
| Nevada | 389,588 | 1.23× |
| Kansas | 327,846 | 1.27× |
| Louisiana | 301,906 | 0.72× |
| Oregon | 271,422 | 0.72× |
| Oklahoma | 257,953 | 0.71× |
| Mississippi | 250,551 | 0.93× |
| Arkansas | 181,816 | 0.67× |
| Nebraska | 169,975 | 1.04× |
| Utah | 167,048 | 0.57× |
| West Virginia | 156,518 | 1.03× |
| Idaho | 141,886 | 0.86× |
| New Hampshire | 134,483 | 1.04× |
| New Mexico | 132,076 | 0.8× |
| Rhode Island | 124,836 | 1.2× |
| Hawaii | 108,027 | 0.77× |
| Maine | 106,503 | 0.91× |
| Delaware | 105,659 | 1.17× |
| Washington, District of Columbia | 70,974 | 0.72× |
| Montana | 70,910 | 0.78× |
| North Dakota | 67,348 | 1× |
| South Dakota | 63,747 | 0.84× |
| Alaska | 52,128 | 0.74× |
| Vermont | 50,311 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aaron Rodgers | 4.01× | Sports |
| CBS | 2.41× | Movies & TV |
| NFL | 1.66× | Sports |
| NBC | 1.85× | Movies & TV |
| ESPN | 2.45× | Movies & TV |
| Friends | 1.82× | Movies & TV |
| Video games | 1.5× | Games |
| Soccer | 1.64× | Sports |
| Gambling | 2.11× | Games |
| Team sport | 1.97× | Sports |
| FIFA World Cup | 1.85× | Sports |
| Country music | 1.67× | Music & Radio |
| Detroit Tigers | 2.78× | Sports |
| Cooper Flagg | 3.14× | Sports |
| AutoZone | 1.79× | Cars & Mobility |
| Society | 1.54× | Politics & Society |
| Sports radio | 3.84× | Music & Radio |
| MLB | 1.71× | Sports |
| Capital One | 1.72× | Business & Career |
| Podcast | 1.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| Social Media Usage | JOY | 1.09 |
| Risk Appetite | THRILL | 1.05 |
| Tradition | CONSERVATISM | 0.96 |
| Convenience Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.0% |
| Canada | 4.3% |
| United Kingdom | 2.5% |
See CBS Sports audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does CBS Sports have in United States?
CBS Sports has an estimated audience of 32,736,960 people in United States, concentrated in California and Florida.
What is the gender split and age of CBS Sports fans?
31.7% of CBS Sports fans are female, 68.3% are male, with an average age of 42.5 years.
Which brands do CBS Sports fans like most?
CBS Sports fans show strongest brand affinity for Aaron Rodgers (4.01×), CBS (2.41×), and NFL (1.66×) over the country average.
Where do CBS Sports fans live in United States?
CBS Sports fans in United States are most concentrated in California (reach 2,078,979), Florida (reach 1,943,593), and New York (reach 1,854,008). These three regions account for the largest share of the active audience.
What other brands do CBS Sports fans also like?
Beyond CBS Sports itself, the audience over-indexes on CBS (2.41×), NFL (1.66×), NBC (1.85×), and ESPN (2.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for CBS Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.