Rascasse Audience Intelligence

CBS Audience in United States

A data profile of the people who buy, follow and care about CBS in United States — modelled from more than twelve digital signal sources. CBS has an estimated audience of 64,812,435 people in United States.

#3among TV Channel in United States#18in Movies & TV

The average CBS fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include CBS Sports, MSN, Real property, with strongest over-indexing on CBS Sports (2.41× the country average).

Demographically, the CBS audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CBS fan in United States is more female, around 42.4 years old, with strong Tradition tendencies and a notable affinity for CBS Sports.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CBS profile in United States.

Audience size
64.8M
in United States
Gender
55.4%♀
44.6% male
Age
42.4
average years
Country rank
#237
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CBS

55.4% are female, 44.6% are male, average age 42.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for CBS audience in United States
MetricValue
Female55.4%
Male44.6%
Average age42.4
Estimated audience size64,812,435
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the CBS audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

64.9%

of the worldwide CBS audience comes from United States.

Worldwide audience distribution share by country for CBS
CountryShare
United States64.9%
United Kingdom4.4%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CBS audience in United States is strongest.

Fig. 05

Top regions by affinity

CBS fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~200K1.44×
02Kansas~700K1.31×
03South Dakota~200K1.28×
04Missouri~1M1.19×
05Wisconsin~1M1.18×
06New York~4M1.16×
07Maryland~1.5M1.16×
08Iowa~600K1.16×
09Pennsylvania~2.5M1.14×
10Ohio~2.5M1.14×
11Connecticut~700K1.14×
12Rhode Island~200K1.14×
13Maine~300K1.13×
14Minnesota~1M1.11×
15Montana~200K1.10×
16Indiana~1.5M1.06×
17Delaware~200K1.06×
18Michigan~2M1.04×
19Massachusetts~1.5M1.04×
20Virginia~1.5M1.03×
21Louisiana~900K1.03×
22Washington, District of Columbia~200K1.03×
23Kentucky~800K1.02×
24Nebraska~300K1.02×
25Colorado~1M1.01×
26New Mexico~300K1.00×
27New Hampshire~300K1.00×
28West Virginia~300K0.99×
29North Dakota~100K0.97×
30North Carolina~2M0.96×
31Oregon~700K0.96×
32New Jersey~1.5M0.94×
33South Carolina~900K0.94×
34Tennessee~1M0.93×
35Florida~4M0.92×
36Alabama~800K0.92×
37Idaho~300K0.92×
38Arizona~1M0.91×
39Illinois~2M0.88×
40Washington~1M0.87×
41Oklahoma~600K0.86×
42Mississippi~500K0.86×
43Arkansas~400K0.83×
44Hawaii~200K0.82×
45Georgia~1.5M0.81×
46Nevada~500K0.80×
47Alaska~100K0.80×
48California~5.5M0.77×
49Utah~400K0.75×
50Texas~4M0.73×
Fig. 06

Affinity by region

Affinity by region — CBS, United States
0.73×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CBS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CBS audience
#·InterestCategoryAffinity×
01Wheel of Fortune (U.S. game show)Movies & TV3.11×
02CBS SportsMovies & TV2.41×
03Real propertyHome & Garden2.13×
04MeteorologyHome & Garden2.08×
05DemocracyPolitics & Society1.97×
06Talk radioMusic & Radio1.91×
07Movie theaterMovies & TV1.87×
08Political scienceBusiness & Career1.86×
09CBS NewsMovies & TV1.83×
10FandomLiterature1.82×
11Made in USABusiness & Career1.80×
12HollywoodTravel & Leisure1.75×
13WeatherHome & Garden1.73×
14Creative CommonsTechnology & Electronics1.71×
15FundraisingBusiness & Career1.67×
16DentistryBusiness & Career1.66×
17MSNNews1.62×
18Mixed martial artsSports1.58×
19LodgingTravel & Leisure1.56×
20BrewingFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CBS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CBS audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.34×
Community OrientationOPEN1.31×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CBS audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CBS have in United States?

CBS has an estimated audience of 64,812,435 people in United States, concentrated in California and New York.

02

What is the gender split and age of CBS fans?

55.4% of CBS fans are female, 44.6% are male, with an average age of 42.4 years.

03

Which brands do CBS fans like most?

CBS fans show strongest brand affinity for CBS Sports (2.41×), MSN (1.62×), and Real property (2.13×) over the country average.

04

Where do CBS fans live in United States?

CBS fans in United States are most concentrated in California (reach ~5.5M), New York (reach ~4M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do CBS fans also like?

Beyond CBS itself, the audience over-indexes on MSN (1.62×), Real property (2.13×), Hollywood (1.75×), and Weather (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See CBS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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