CBS Audience in United States

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CBS has an estimated audience of 64,911,558 people in United States. 55.4% are female, 44.6% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Aaron Rodgers.

The average CBS fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.11× the country average). Demographically, the CBS audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CBS fans

Demographic split for CBS audience in United States
MetricValue
Female55.4%
Male44.6%
Average age42.4
Estimated audience size64,911,558

Audience persona

The typical CBS fan in United States is more female, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for CBS in United States
RegionReachAffinity
California5,795,4050.81×
New York4,562,3841.26×
Texas4,337,3120.78×
Florida4,205,8450.96×
Pennsylvania2,611,6071.19×
Ohio2,371,7261.19×
North Carolina1,963,5291.01×
Illinois1,889,6150.87×
Michigan1,856,5021.09×
Virginia1,675,3721.06×
Georgia1,657,0660.83×
New Jersey1,601,0340.97×
Maryland1,329,8281.19×
Missouri1,325,4691.27×
Massachusetts1,280,0951×
Arizona1,266,7660.96×
Indiana1,252,0531.06×
Tennessee1,247,3870.96×
Washington1,148,1580.88×
Wisconsin1,123,6371.15×
Minnesota1,075,3731.16×
Colorado1,025,5411×
South Carolina922,4510.94×
Alabama860,3470.95×
Louisiana839,2041×
Kentucky828,9741.02×
Connecticut744,1191.14×
Oregon727,2460.98×
Kansas705,4791.38×
Oklahoma643,6520.89×
Iowa630,8941.18×
Nevada530,1420.84×
Utah442,3620.76×
Mississippi441,0100.82×
Arkansas435,3180.81×
Nebraska321,7250.99×
New Mexico312,3140.96×
Idaho295,2900.91×
West Virginia276,4260.91×
Maine252,7331.09×
New Hampshire234,9070.92×
Hawaii224,3070.8×
Washington, District of Columbia207,6171.06×
Rhode Island206,1401×
Montana191,7071.06×
Delaware183,9191.03×
South Dakota175,9891.17×
Vermont144,5641.27×
North Dakota121,0280.91×
Alaska101,0180.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBS audience
BrandAffinityCategory
Capital One15.11×Business & Career
Google Maps12×Internet & Social Media
CarGurus14.91×Cars & Mobility
Indeed.com9.35×Business & Career
Aaron Rodgers14.04×Sports
Bruce Willis14.58×Movies & TV
Circle K13.9×Shopping
Diane Keaton12.18×Movies & TV
Beetlejuice9.38×Movies & TV
AccuWeather12.15×Home & Garden
DeviantArt12.61×Internet & Social Media
Billy Bob Thornton14.79×Movies & TV
Khan Academy13.77×Business & Career
Enterprise Rent-A-Car9.98×Cars & Mobility
Google News9.11×News
ICloud14.39×Technology & Electronics
Blake Lively14.41×Movies & TV
Demi Moore13.1×Movies & TV
Horoscope12.71×Health
Matthew McConaughey12.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBS audience
TraitClusterScore
Risk AppetiteTHRILL2.21
Luxury OrientationPREMIUM1.59
ExtroversionTHRILL1.31
TraditionCONSERVATISM1.2
Community OrientationOPEN1.06
Social Media UsageJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for CBS
CountryShare
United States65.3%
United Kingdom4.5%
Canada3.8%

See CBS audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CBS have in United States?

CBS has an estimated audience of 64,911,558 people in United States, concentrated in California and New York.

What is the gender split and age of CBS fans?

55.4% of CBS fans are female, 44.6% are male, with an average age of 42.4 years.

Which brands do CBS fans like most?

CBS fans show strongest brand affinity for Capital One (15.11×), Google Maps (12×), and CarGurus (14.91×) over the country average.

Where do CBS fans live in United States?

CBS fans in United States are most concentrated in California (reach 5,795,405), New York (reach 4,562,384), and Texas (reach 4,337,312). These three regions account for the largest share of the active audience.

What other brands do CBS fans also like?

Beyond CBS itself, the audience over-indexes on Google Maps (12×), CarGurus (14.91×), Indeed.com (9.35×), and Aaron Rodgers (14.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.