Wheel of Fortune (U.S. game show) Audience in United States
Wheel of Fortune (U.S. game show) has an estimated audience of 11,174,121 people in United States. 60.8% are female, 39.2% are male, average age 46.7. Top regions: Texas, Florida, California. Top brand affinities: Bob Barker, Mega Millions, Jeopardy!, Matlock (TV series), Richard Schiff.
The average Wheel of Fortune (U.S. game show) fan in United States is 46.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Bob Barker, Mega Millions, Jeopardy!, with strongest over-indexing on Bob Barker (27.53× the country average). Demographically, the Wheel of Fortune (U.S. game show) audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Wheel of Fortune (U.S. game show) fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 46.7 |
| Estimated audience size | 11,174,121 |
Audience persona
The typical Wheel of Fortune (U.S. game show) fan in United States is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Bob Barker.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 783,244 | 0.82× |
| Florida | 767,034 | 1.01× |
| California | 544,369 | 0.44× |
| New York | 451,361 | 0.72× |
| Illinois | 425,391 | 1.14× |
| Michigan | 410,998 | 1.41× |
| Pennsylvania | 384,179 | 1.02× |
| Ohio | 371,294 | 1.08× |
| North Carolina | 300,321 | 0.89× |
| Wisconsin | 276,102 | 1.64× |
| Indiana | 257,550 | 1.26× |
| Minnesota | 252,391 | 1.58× |
| Missouri | 251,657 | 1.4× |
| Tennessee | 248,569 | 1.11× |
| Georgia | 248,319 | 0.72× |
| New Jersey | 236,871 | 0.83× |
| Virginia | 227,753 | 0.84× |
| Alabama | 209,920 | 1.34× |
| South Carolina | 186,528 | 1.11× |
| Massachusetts | 185,505 | 0.84× |
| Arizona | 167,217 | 0.73× |
| Kentucky | 165,753 | 1.18× |
| Oklahoma | 157,340 | 1.27× |
| Louisiana | 146,093 | 1.01× |
| Iowa | 139,919 | 1.52× |
| Washington | 136,551 | 0.61× |
| Arkansas | 135,834 | 1.48× |
| Mississippi | 125,923 | 1.37× |
| Colorado | 123,731 | 0.7× |
| Maryland | 118,853 | 0.62× |
| Kansas | 112,861 | 1.28× |
| Connecticut | 82,690 | 0.74× |
| Oregon | 79,076 | 0.62× |
| Nebraska | 73,452 | 1.31× |
| Nevada | 63,573 | 0.59× |
| Idaho | 55,765 | 1× |
| West Virginia | 55,207 | 1.06× |
| New Mexico | 54,814 | 0.98× |
| Maine | 48,018 | 1.2× |
| New Hampshire | 42,467 | 0.96× |
| Rhode Island | 39,187 | 1.1× |
| Utah | 37,717 | 0.38× |
| North Dakota | 34,573 | 1.51× |
| Montana | 34,090 | 1.1× |
| South Dakota | 32,995 | 1.28× |
| Delaware | 29,915 | 0.97× |
| Hawaii | 29,802 | 0.62× |
| Vermont | 18,534 | 0.94× |
| Wyoming | 14,919 | 0.9× |
| Alaska | 11,791 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bob Barker | 27.53× | Movies & TV |
| Mega Millions | 7.25× | Games |
| Jeopardy! | 14.74× | Movies & TV |
| Matlock (TV series) | 16.67× | Movies & TV |
| Richard Schiff | 35.63× | Movies & TV |
| Powerball | 3.55× | Games |
| Pyramid (game show) | 18.17× | Movies & TV |
| CBS | 3.11× | Movies & TV |
| Cancer awareness | 3.88× | Health |
| Virtue | 2.78× | Politics & Society |
| Televisions | 1.83× | Technology & Electronics |
| Yvonne Strahovski | 13.46× | Movies & TV |
| Daily Mail | 3.3× | News |
| Global Television Network | 3.09× | Movies & TV |
| Radio | 2.6× | Technology & Electronics |
| Sibling | 2.74× | Kids & Family |
| Exhibition game | 3.21× | Games |
| TV | 1.52× | Movies & TV |
| TV game shows | 3.06× | Movies & TV |
| Euphoria | 1.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.59 |
| Price Sensitivity | PREMIUM | 1.24 |
| Social Media Usage | JOY | 1.22 |
| Need for Security | CONSERVATISM | 1.18 |
| Community Orientation | OPEN | 1.1 |
| Convenience Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.3% |
| Canada | 3.3% |
| United Kingdom | 1.9% |
See Wheel of Fortune (U.S. game show) audiences in other countries
- Wheel of Fortune (U.S. game show) — Germany
- Wheel of Fortune (U.S. game show) — United Kingdom
- Wheel of Fortune (U.S. game show) — France
- Wheel of Fortune (U.S. game show) — Italy
- Wheel of Fortune (U.S. game show) — Spain
- Wheel of Fortune (U.S. game show) — Brazil
- Wheel of Fortune (U.S. game show) — Japan
- Wheel of Fortune (U.S. game show) — South Korea
- Wheel of Fortune (U.S. game show) — India
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Frequently asked questions
How many fans does Wheel of Fortune (U.S. game show) have in United States?
Wheel of Fortune (U.S. game show) has an estimated audience of 11,174,121 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Wheel of Fortune (U.S. game show) fans?
60.8% of Wheel of Fortune (U.S. game show) fans are female, 39.2% are male, with an average age of 46.7 years.
Which brands do Wheel of Fortune (U.S. game show) fans like most?
Wheel of Fortune (U.S. game show) fans show strongest brand affinity for Bob Barker (27.53×), Mega Millions (7.25×), and Jeopardy! (14.74×) over the country average.
Where do Wheel of Fortune (U.S. game show) fans live in United States?
Wheel of Fortune (U.S. game show) fans in United States are most concentrated in Texas (reach 783,244), Florida (reach 767,034), and California (reach 544,369). These three regions account for the largest share of the active audience.
What other brands do Wheel of Fortune (U.S. game show) fans also like?
Beyond Wheel of Fortune (U.S. game show) itself, the audience over-indexes on Mega Millions (7.25×), Jeopardy! (14.74×), Matlock (TV series) (16.67×), and Richard Schiff (35.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wheel of Fortune (U.S. game show). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.