Rascasse Audience Intelligence

Wheel of Fortune (U.S. game show) Audience in United States

A data profile of the people who buy, follow and care about Wheel of Fortune (U.S. game show) in United States — modelled from more than twelve digital signal sources. Wheel of Fortune (U.S. game show) has an estimated audience of 10,820,936 people in United States.

#62among Movie / TV Show / Series in United States#237in Movies & TV

The average Wheel of Fortune (U.S. game show) fan in United States is 46.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Bob Barker, NBCSN, Mega Millions, with strongest over-indexing on Bob Barker (27.53× the country average).

Demographically, the Wheel of Fortune (U.S. game show) audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wheel of Fortune (U.S. game show) fan in United States is more female, around 46.7 years old, with strong Tradition tendencies and a notable affinity for Bob Barker.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wheel of Fortune (U.S. game show) profile in United States.

Audience size
10.8M
in United States
Gender
60.8%♀
39.2% male
Age
46.7
average years
Country rank
#3317
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wheel of Fortune (U.S. game show) viewers

60.8% are female, 39.2% are male, average age 46.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Wheel of Fortune (U.S. game show) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age46.7
Estimated audience size10,820,936
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Wheel of Fortune (U.S. game show) audience in United States
Age bracketShare%
16-199%
20-2911%
30-3917%
40-4923%
50+41%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Wheel of Fortune (U.S. game show) audience comes from United States.

Worldwide audience distribution share by country for Wheel of Fortune (U.S. game show)
CountryShare
United States85.7%
Canada3.4%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wheel of Fortune (U.S. game show) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wheel of Fortune (U.S. game show) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K1.65×
02North Dakota~40K1.62×
03Minnesota~300K1.58×
04Iowa~100K1.54×
05Arkansas~100K1.49×
06Mississippi~100K1.39×
07South Dakota~40K1.39×
08Michigan~400K1.38×
09Missouri~200K1.37×
10Nebraska~70K1.34×
11Alabama~200K1.29×
12Kansas~100K1.25×
13Indiana~300K1.24×
14Maine~50K1.24×
15Oklahoma~200K1.23×
16Kentucky~200K1.19×
17Montana~40K1.18×
18Rhode Island~40K1.14×
19South Carolina~200K1.13×
20West Virginia~60K1.12×
21Tennessee~200K1.11×
22Illinois~400K1.08×
23Ohio~400K1.06×
24Florida~800K1.01×
25Louisiana~100K1.01×
26New Mexico~60K1.01×
27Delaware~30K1.01×
28Pennsylvania~400K1.00×
29Idaho~60K1.00×
30New Hampshire~40K0.98×
31Vermont~20K0.98×
32Wyoming~20K0.95×
33North Carolina~300K0.85×
34Massachusetts~200K0.84×
35Virginia~200K0.83×
36New Jersey~200K0.78×
37Texas~700K0.77×
38Connecticut~80K0.72×
39Georgia~200K0.70×
40New York~400K0.69×
41Arizona~200K0.69×
42Colorado~100K0.68×
43Hawaii~30K0.62×
44Maryland~100K0.61×
45Oregon~80K0.61×
46Washington~100K0.58×
47Nevada~60K0.58×
48Alaska~10K0.51×
49California~500K0.41×
50Utah~40K0.37×
Fig. 06

Affinity by region

Affinity by region — Wheel of Fortune (U.S. game show), United States
0.37×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wheel of Fortune (U.S. game show) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wheel of Fortune (U.S. game show) audience
#·InterestCategoryAffinity×
01Richard SchiffMovies & TV35.63×
02NBCSNMovies & TV27.99×
03Bob BarkerMovies & TV27.53×
04Pyramid (game show)Movies & TV18.17×
05Matlock (TV series)Movies & TV16.67×
06Jeopardy!Movies & TV14.74×
07Best CasinoMusic & Radio14.11×
08Mega MillionsGames7.25×
09Cancer awarenessHealth3.88×
10PowerballGames3.55×
11Daily MailNews3.30×
12Exhibition gameGames3.21×
13CBSMovies & TV3.11×
14Global Television NetworkMovies & TV3.09×
15Dick Van DykeMovies & TV2.89×
16VirtuePolitics & Society2.78×
17SiblingKids & Family2.74×
18RadioTechnology & Electronics2.60×
19TelevisionsTechnology & Electronics1.83×
20TVMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wheel of Fortune (U.S. game show) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wheel of Fortune (U.S. game show) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.52×
Community OrientationOPEN1.50×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wheel of Fortune (U.S. game show) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Urban LifestyleOPEN1.02×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wheel of Fortune (U.S. game show) have in United States?

Wheel of Fortune (U.S. game show) has an estimated audience of 10,820,936 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Wheel of Fortune (U.S. game show) viewers?

60.8% of Wheel of Fortune (U.S. game show) fans are female, 39.2% are male, with an average age of 46.7 years.

03

Which brands do Wheel of Fortune (U.S. game show) fans like most?

Wheel of Fortune (U.S. game show) fans show strongest brand affinity for Bob Barker (27.53×), NBCSN (27.99×), and Mega Millions (7.25×) over the country average.

04

Where do Wheel of Fortune (U.S. game show) fans live in United States?

Wheel of Fortune (U.S. game show) fans in United States are most concentrated in Florida (reach ~800K), Texas (reach ~700K), and California (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Wheel of Fortune (U.S. game show) fans also like?

Beyond Wheel of Fortune (U.S. game show) itself, the audience over-indexes on NBCSN (27.99×), Mega Millions (7.25×), Jeopardy! (14.74×), and Richard Schiff (35.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wheel of Fortune (U.S. game show). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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