Wheel of Fortune (U.S. game show) Viewer Demographics in United States
Wheel of Fortune (U.S. game show) has an estimated audience of 11.3M people in United States.
The average Wheel of Fortune (U.S. game show) fan in United States is 47.5 years old, more female, and lives primarily in Florida.
Interest is seasonal: January, May and December account for 37% of the year's searches, August is the quietest month.
Most fans live in Florida, Texas, California.
Top affinities include Richard Schiff, NBCSN, Bob Barker, with strongest over-indexing on Richard Schiff (35.63× the country average).
Demographically, the Wheel of Fortune (U.S. game show) audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Wheel of Fortune (U.S. game show) fan in United States is more female, around 47.5 years old, with strong Tradition tendencies and a notable affinity for Richard Schiff.
At a glance
Search interest · 12-month trend
Demographics of Wheel of Fortune (U.S. game show) viewers
60.8% are female, 39.2% are male, average age 47.5.
Gender split
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 47.5 |
| Estimated audience size | 11.3M |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 9% | |
| 25-34 | 11% | |
| 35-44 | 17% | |
| 45-54 | 23% | |
| 55+ | 41% |
Worldwide distribution
of the worldwide Wheel of Fortune (U.S. game show) audience comes from United States.
| Country | Share |
|---|---|
| United States | 81.2% |
| Canada | 3.5% |
| United Kingdom | 2.0% |
Geography
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wisconsin | ~300K | 1.65× | |
| 02 | North Dakota | ~40K | 1.62× | |
| 03 | Minnesota | ~300K | 1.58× | |
| 04 | Iowa | ~200K | 1.54× | |
| 05 | Arkansas | ~200K | 1.49× | |
| 06 | Mississippi | ~100K | 1.39× | |
| 07 | South Dakota | ~40K | 1.39× | |
| 08 | Michigan | ~500K | 1.38× | |
| 09 | Missouri | ~300K | 1.37× | |
| 10 | Nebraska | ~90K | 1.34× | |
| 11 | Alabama | ~200K | 1.29× | |
| 12 | Kansas | ~100K | 1.25× | |
| 13 | Indiana | ~300K | 1.24× | |
| 14 | Maine | ~60K | 1.24× | |
| 15 | Oklahoma | ~200K | 1.23× | |
| 16 | Kentucky | ~200K | 1.19× | |
| 17 | Montana | ~40K | 1.18× | |
| 18 | Rhode Island | ~40K | 1.14× | |
| 19 | South Carolina | ~200K | 1.13× | |
| 20 | West Virginia | ~70K | 1.12× | |
| 21 | Tennessee | ~300K | 1.11× | |
| 22 | Illinois | ~500K | 1.08× | |
| 23 | Ohio | ~400K | 1.06× | |
| 24 | Florida | ~700K | 1.01× | |
| 25 | Louisiana | ~200K | 1.01× | |
| 26 | New Mexico | ~70K | 1.01× | |
| 27 | Delaware | ~30K | 1.01× | |
| 28 | Pennsylvania | ~400K | 1.00× | |
| 29 | Idaho | ~60K | 1.00× | |
| 30 | New Hampshire | ~40K | 0.98× | |
| 31 | Vermont | ~20K | 0.98× | |
| 32 | Wyoming | ~20K | 0.95× | |
| 33 | North Carolina | ~300K | 0.85× | |
| 34 | Massachusetts | ~200K | 0.84× | |
| 35 | Virginia | ~200K | 0.83× | |
| 36 | New Jersey | ~200K | 0.78× | |
| 37 | Texas | ~600K | 0.77× | |
| 38 | Connecticut | ~90K | 0.72× | |
| 39 | Georgia | ~300K | 0.70× | |
| 40 | New York | ~500K | 0.69× | |
| 41 | Arizona | ~200K | 0.69× | |
| 42 | Colorado | ~100K | 0.68× | |
| 43 | Hawaii | ~30K | 0.62× | |
| 44 | Maryland | ~100K | 0.61× | |
| 45 | Oregon | ~90K | 0.61× | |
| 46 | Washington | ~200K | 0.58× | |
| 47 | Nevada | ~60K | 0.58× | |
| 48 | Alaska | ~10K | 0.51× | |
| 49 | California | ~600K | 0.41× | |
| 50 | Utah | ~40K | 0.37× |
Affinity by region
Audience interests & affinities
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Richard Schiff | Movies & TV | 35.63× | ||
| 02 | NBCSN | Sports | 27.99× | ||
| 03 | Bob Barker | Movies & TV | 27.53× | ||
| 04 | Pyramid (game show) | Movies & TV | 18.17× | ||
| 05 | Matlock (TV series) | Movies & TV | 16.67× | ||
| 06 | Jeopardy! | Movies & TV | 14.74× | ||
| 07 | Best Casino | Music & Radio | 14.11× | ||
| 08 | Mega Millions | Games | 7.25× | ||
| 09 | Cancer awareness | Health | 3.88× | ||
| 10 | Powerball | Games | 3.55× | ||
| 11 | Daily Mail | News | 3.30× | ||
| 12 | Exhibition game | Games | 3.21× | ||
| 13 | CBS | Movies & TV | 3.11× | ||
| 14 | Global Television Network | Movies & TV | 3.09× | ||
| 15 | Virtue | Politics & Society | 2.78× | ||
| 16 | Sibling | Kids & Family | 2.74× | ||
| 17 | Radio | Technology & Electronics | 2.60× | ||
| 18 | Dolly Parton | Music & Radio | 2.26× | ||
| 19 | Televisions | Technology & Electronics | 1.83× | ||
| 20 | TV | Movies & TV | 1.52× |
Personality of the Wheel of Fortune (U.S. game show) audience
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.52× | |
| Community Orientation | OPEN | 1.50× | |
| Spirituality | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Urban Lifestyle | OPEN | 1.02× | |
| Quality Awareness | PREMIUM | 1.02× |
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Source & method
- Source
- Rascasse Solution, own modelling
- What “fans” means here
- Estimated number of people in United States with measurable interest in Wheel of Fortune (U.S. game show) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
- Data basis
- Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
- Period
- 10/2025 – 09/2026 · updated quarterly · data status Q3/2026
- Confidence
- high gender and age data available and an audience of at least 100,000 people
Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/wheel-of-fortune-us-game-show-36906” · Methodology