Rascasse Audience Intelligence

Daily Mail Audience in United States

A data profile of the people who buy, follow and care about Daily Mail in United States — modelled from more than twelve digital signal sources. Daily Mail has an estimated audience of 29,410,334 people in United States.

#2among Newspaper in United States#28among Website / Newspaper / Magazine in United States#7in News

The average Daily Mail fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Demographically, the Daily Mail audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daily Mail profile in United States.

Audience size
29.4M
in United States
Gender
55.1%♀
44.9% male
Age
41.5
average years
Country rank
#958
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Daily Mail

55.1% are female, 44.9% are male, average age 41.5.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Daily Mail audience in United States
MetricValue
Female55.1%
Male44.9%
Average age41.5
Estimated audience size29,410,334
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Daily Mail audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Daily Mail audience comes from United States.

Worldwide audience distribution share by country for Daily Mail
CountryShare
United States37.8%
United Kingdom15.0%
Australia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daily Mail audience in United States is strongest.

Fig. 05

Top regions by affinity

Daily Mail fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1M1.68×
02New Hampshire~200K1.65×
03Connecticut~500K1.59×
04Maine~200K1.54×
05Rhode Island~100K1.37×
06Vermont~70K1.30×
07New York~2M1.27×
08Washington, District of Columbia~100K1.25×
09New Jersey~900K1.24×
10Virginia~900K1.22×
11Florida~2.5M1.14×
12Maryland~600K1.12×
13Arizona~700K1.10×
14Washington~600K1.06×
15Montana~90K1.06×
16Pennsylvania~1M1.05×
17New Mexico~200K1.05×
18California~3.5M1.04×
19South Carolina~500K1.04×
20Colorado~500K1.01×
21North Carolina~900K1.00×
22Delaware~80K1.00×
23Nevada~300K0.99×
24Minnesota~400K0.98×
25Idaho~100K0.95×
26Illinois~900K0.93×
27Oregon~300K0.93×
28Alaska~60K0.92×
29Tennessee~500K0.91×
30Hawaii~100K0.91×
31Alabama~400K0.90×
32Ohio~800K0.88×
33Georgia~800K0.88×
34Wisconsin~400K0.88×
35Michigan~700K0.87×
36Kansas~200K0.85×
37Missouri~400K0.84×
38Kentucky~300K0.82×
39Texas~2M0.81×
40Indiana~400K0.80×
41Louisiana~300K0.79×
42Nebraska~100K0.79×
43South Dakota~50K0.75×
44Iowa~200K0.74×
45Oklahoma~200K0.73×
46Mississippi~200K0.73×
47West Virginia~100K0.72×
48North Dakota~40K0.71×
49Arkansas~200K0.69×
50Utah~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Daily Mail, United States
0.65×1.00×1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daily Mail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daily Mail audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
SustainabilityBALANCE0.55×
ExtroversionTHRILL0.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daily Mail audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.20×
Risk AppetiteTHRILL0.22×
Need for SecurityCONSERVATISM0.23×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Daily Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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