Top 50 News brands in United States
This curated ranking covers the 50 largest news brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,103 news brands tracked in United States, the 50 ranked here account for the largest measured audience reach. MSN, Local news and Yahoo! News lead the list with a combined estimated audience of 159,472,632 people. Across all 50 entries the average audience size is 13,092,903, and the largest, MSN, reaches around 67,339,034 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each news brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  MSN |
67,339,034 | 35.8% | News | |
| 2 |  Local news |
56,647,458 | 34.2% | News | |
| 3 |  Yahoo! News |
35,486,140 | 75.9% | News | |
| 4 |  Electronic publishing |
30,821,792 | 20.7% | News | |
| 5 |  Daily Mail |
30,244,801 | 39.2% | Newspaper | News |
| 6 |  Online newspaper |
30,222,963 | 15.3% | News | News |
| 7 |  USA Today |
29,494,745 | 70.3% | Newspaper | News |
| 8 |  Google News |
24,714,486 | 33.2% | News | |
| 9 |  Journalist |
23,221,624 | 20.1% | News | |
| 10 |  The New York Times |
22,651,191 | 76.3% | Newspaper | News |
| 11 |  News magazine |
22,631,105 | 18.3% | News | |
| 12 |  New York Post |
21,865,356 | 75.3% | Newspaper | News |
| 13 |  Time (magazine) |
16,190,410 | 34.2% | News | |
| 14 |  Los Angeles Times |
14,227,230 | 85.7% | Newspaper | News |
| 15 |  Gateway Pundit |
14,214,159 | 91.1% | News | |
| 16 |  Newsweek |
12,358,930 | 67.8% | News | |
| 17 |  Opinion poll |
12,014,431 | 77.0% | News | |
| 18 |  The Huffington Post |
11,303,402 | 51.5% | News | News |
| 19 |  The Independent |
9,179,337 | 32.1% | Newspaper | News |
| 20 |  Focus |
9,047,740 | 17.1% | Newspaper | News |
| 21 |  Boston (magazine) |
8,549,040 | 40.5% | News | |
| 22 |  The Guardian |
8,351,759 | 15.9% | Newspaper | News |
| 23 |  The Hill (newspaper) |
7,742,139 | 76.5% | News | |
| 24 |  The Chive |
7,468,262 | 73.9% | News | |
| 25 |  Investigative journalism |
7,435,572 | 34.3% | Field of study | News |
| 26 |  Sarpsborg Arbeiderblad |
7,141,151 | 28.2% | News | |
| 27 |  Dernières Nouvelles d'Alsace |
6,993,165 | 20.2% | Newspaper | News |
| 28 |  The Atlantic |
6,436,701 | 43.8% | Newspaper | News |
| 29 |  The New Yorker |
6,146,558 | 56.9% | News | |
| 30 |  Métro (Canadian newspaper) |
6,013,150 | 15.6% | News | |
| 31 |  Reuters |
5,766,933 | 32.3% | News | |
| 32 |  Paparazzi |
5,743,845 | 44.0% | Video game | News |
| 33 | NBCNews.com |
5,687,178 | 47.6% | News | |
| 34 |  Daily News (New York) |
5,457,416 | 91.0% | News | |
| 35 |  Philadelphia (magazine) |
5,193,242 | 42.4% | News | |
| 36 |  The Raw Story |
5,119,321 | 82.3% | Newspaper | News |
| 37 |  Deadline.com |
4,933,984 | 33.5% | News | |
| 38 |  Newsagent's shop |
4,847,183 | 23.8% | News | |
| 39 |  Tribune |
4,743,455 | 59.5% | News | |
| 40 |  Dawn (newspaper) |
4,623,264 | 32.9% | News | |
| 41 |  Sports journalism |
4,557,738 | 25.1% | News | |
| 42 |  Associated Press |
4,325,601 | 66.4% | Charity | News |
| 43 |  Star (Turkish newspaper) |
3,917,206 | 20.1% | News | |
| 44 |  Infographic |
3,717,305 | 26.0% | News | |
| 45 |  News agency |
3,506,601 | 9.5% | News | |
| 46 |  The Source (magazine) |
3,338,319 | 59.4% | News | |
| 47 |  National Review |
3,331,373 | 89.7% | News | |
| 48 |  The Washington Examiner |
3,309,487 | 95.0% | Newspaper | News |
| 49 |  Eenadu |
3,223,071 | 24.7% | Newspaper | News |
| 50 |  Interactive media |
3,148,831 | 23.0% | Field of study | News |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each news brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest news brand in United States?
MSN currently leads with an estimated audience of 67,339,034 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.