The Hill (newspaper) Audience in United States

The Hill (newspaper) has an estimated audience of 7,553,441 people in United States. 53.2% are female, 46.8% are male, average age 45.5. Top regions: California, New York, Texas. Top brand affinities: Finnair, Capital One, Politico, Google Maps, AccuWeather.

The average The Hill (newspaper) fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Capital One, Politico, with strongest over-indexing on Finnair (675× the country average). Demographically, the The Hill (newspaper) audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The Hill (newspaper) fans

Demographic split for The Hill (newspaper) audience in United States
MetricValue
Female53.2%
Male46.8%
Average age45.5
Estimated audience size7,553,441

Audience persona

The typical The Hill (newspaper) fan in United States is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Hill (newspaper) in United States
RegionReachAffinity
California703,4210.85×
New York443,1141.05×
Texas377,6430.58×
Florida346,2640.68×
Pennsylvania268,1141.05×
Virginia253,9391.38×
Illinois253,9271.01×
North Carolina201,7070.89×
Ohio198,5570.85×
Michigan197,8691×
Maryland195,9151.51×
Massachusetts188,7761.27×
Washington183,3241.21×
Georgia167,3130.72×
New Jersey167,2190.87×
Minnesota155,2101.43×
Arizona137,8780.89×
Colorado135,3331.14×
Missouri126,7881.04×
Oregon123,9691.43×
Tennessee120,5040.8×
Wisconsin112,2500.99×
Indiana108,9550.79×
South Carolina87,0470.77×
Connecticut86,7981.15×
Alabama86,6180.82×
Kentucky82,4800.87×
Washington, District of Columbia76,7683.38×
Louisiana64,4050.66×
Iowa63,5171.02×
Kansas55,9260.94×
Oklahoma55,3090.66×
Nevada51,6680.71×
Arkansas48,7200.78×
New Mexico47,1851.25×
Maine44,5461.65×
New Hampshire35,2141.18×
Utah35,0180.52×
Idaho34,4010.91×
Mississippi32,6460.52×
Nebraska28,6400.76×
Montana24,0611.15×
Hawaii23,7510.73×
West Virginia21,2820.61×
Vermont19,7361.49×
Alaska19,0511.18×
Delaware18,5830.89×
Rhode Island17,3210.72×
South Dakota12,9270.74×
North Dakota11,2200.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hill (newspaper) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One10.8×Business & Career
Politico22.62×Politics & Society
Google Maps6.9×Internet & Social Media
AccuWeather10.82×Home & Garden
Diane Keaton9.64×Movies & TV
Indeed.com6.35×Business & Career
Aaron Rodgers9.24×Sports
Stephen Hawking18.15×Business & Career
Bruce Willis10.29×Movies & TV
William Shatner16.71×Movies & TV
Clint Eastwood12.07×Movies & TV
CarGurus7.66×Cars & Mobility
Google News7.26×News
Harrison Ford13.8×Movies & TV
DuckDuckGo10.75×Internet & Social Media
Boeing20.38×Cars & Mobility
Christopher Lloyd15.52×Movies & TV
DeviantArt7.27×Internet & Social Media
Demi Moore9.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hill (newspaper) audience
TraitClusterScore
SustainabilityBALANCE1.77
IndividualismJOY1.76
Need for SecurityCONSERVATISM1.42
PatriotismCONSERVATISM1.35
Early Adopter MentalityPOWER1.33
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for The Hill (newspaper)
CountryShare
United States74.6%
Canada3.9%
Sweden2.8%

See The Hill (newspaper) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The Hill (newspaper) have in United States?

The Hill (newspaper) has an estimated audience of 7,553,441 people in United States, concentrated in California and New York.

What is the gender split and age of The Hill (newspaper) fans?

53.2% of The Hill (newspaper) fans are female, 46.8% are male, with an average age of 45.5 years.

Which brands do The Hill (newspaper) fans like most?

The Hill (newspaper) fans show strongest brand affinity for Finnair (675×), Capital One (10.8×), and Politico (22.62×) over the country average.

Where do The Hill (newspaper) fans live in United States?

The Hill (newspaper) fans in United States are most concentrated in California (reach 703,421), New York (reach 443,114), and Texas (reach 377,643). These three regions account for the largest share of the active audience.

What other brands do The Hill (newspaper) fans also like?

Beyond The Hill (newspaper) itself, the audience over-indexes on Capital One (10.8×), Politico (22.62×), Google Maps (6.9×), and AccuWeather (10.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hill (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.