Rascasse Audience Intelligence

The Hill (newspaper) Audience Demographics in United States

The Hill (newspaper) has an estimated audience of 7.6M people in United States.

#122among websites & media in United States
#28in News

The average The Hill (newspaper) fan in United States is 46.3 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Politico, Individualism, Late-night talk show, with strongest over-indexing on Politico (24.79× the country average).

Demographically, the The Hill (newspaper) audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Individualism, Sustainability.

The typical The Hill (newspaper) fan in United States is balanced, around 46.3 years old, with strong Individualism tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.6M
in United States
Gender
53.2%♀
46.8% male
Age
46.3
average years
Country rank
#4699
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of The Hill (newspaper)

53.2% are female, 46.8% are male, average age 46.3.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for The Hill (newspaper) audience in United States
MetricValue
Female53.2%
Male46.8%
Average age46.3
Estimated audience size7.6M
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the The Hill (newspaper) audience in United States
Age bracketShare%
16-249%
25-3413%
35-4418%
45-5424%
55+36%
Fig. 04

Worldwide distribution

71.4%

of the worldwide The Hill (newspaper) audience comes from United States.

Worldwide audience distribution share by country for The Hill (newspaper)
CountryShare
United States71.4%
Canada4.0%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Hill (newspaper) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K3.43×
02Maine~50K1.69×
03Vermont~20K1.63×
04Maryland~200K1.52×
05Minnesota~200K1.41×
06Oregon~100K1.41×
07Virginia~300K1.37×
08Alaska~20K1.28×
09New Mexico~60K1.25×
10Montana~30K1.24×
11Massachusetts~200K1.22×
12New Hampshire~40K1.20×
13Washington~200K1.17×
14Connecticut~90K1.14×
15Colorado~100K1.12×
16Missouri~200K1.09×
17Pennsylvania~300K1.02×
18Iowa~70K1.00×
19Wisconsin~100K0.98×
20New York~400K0.97×
21Illinois~300K0.97×
22Michigan~200K0.94×
23Kansas~60K0.93×
24Idaho~40K0.93×
25Delaware~20K0.91×
26Arizona~200K0.89×
27Kentucky~90K0.85×
28North Carolina~200K0.84×
29New Jersey~200K0.83×
30Alabama~90K0.83×
31California~700K0.80×
32Ohio~200K0.80×
33Arkansas~50K0.80×
34Nebraska~30K0.78×
35Tennessee~100K0.77×
36Indiana~100K0.77×
37South Dakota~20K0.77×
38North Dakota~10K0.77×
39Rhode Island~20K0.76×
40Hawaii~20K0.75×
41South Carolina~90K0.73×
42Nevada~50K0.70×
43Georgia~200K0.69×
44Louisiana~70K0.67×
45West Virginia~30K0.66×
46Florida~300K0.65×
47Oklahoma~60K0.65×
48Texas~300K0.55×
49Mississippi~40K0.53×
50Utah~40K0.51×
Fig. 06

Affinity by region

Affinity by region — The Hill (newspaper), United States
0.51×1.00×3.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Hill (newspaper) audience vs. the country average
#·InterestCategoryAffinity×
01PoliticoPolitics & Society24.79×
02IndividualismPolitics & Society6.52×
03Late-night talk showMovies & TV5.08×
04Sustainable energyHome & Garden4.78×
05MSNBCNews4.54×
06New York PostNews4.43×
07Drudge ReportNews4.09×
08The Washington PostNews4.02×
09Renewable energyBusiness & Career3.59×
10CBS NewsNews2.76×
11Michelle ObamaPolitics & Society2.53×
12The New York TimesNews2.37×
13ActivismPolitics & Society2.21×
14Joe BidenPolitics & Society2.13×
15Trader Joe'sShopping1.96×
16CNNNews1.94×
17Nonprofit organizationPolitics & Society1.81×
18Barack ObamaPolitics & Society1.78×
19PodcastMusic & Radio1.61×
20Donald TrumpPolitics & Society1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Hill (newspaper) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Hill (newspaper) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY2.94×
SustainabilityBALANCE2.19×
PatriotismCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Hill (newspaper) audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Hill (newspaper) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-hill-newspaper-66841” · Methodology