CBS News Audience in United States

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CBS News has an estimated audience of 25,470,040 people in United States. 49.7% are female, 50.3% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Google News, Fox News Channel, MSN, CNN, News broadcasting.

The average CBS News fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Fox News Channel, MSN, with strongest over-indexing on Google News (4.85× the country average). Demographically, the CBS News audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CBS News fans

Demographic split for CBS News audience in United States
MetricValue
Female49.7%
Male50.3%
Average age44.6
Estimated audience size25,470,040

Audience persona

The typical CBS News fan in United States is balanced, around 44.6 years old, with strong Extroversion tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for CBS News in United States
RegionReachAffinity
California1,572,3340.56×
Texas1,337,8510.61×
Florida1,225,4450.71×
New York1,135,1140.8×
Pennsylvania823,2790.96×
North Carolina737,5450.96×
Ohio734,5520.94×
Illinois611,6490.72×
Michigan610,4120.92×
Virginia581,4890.94×
Tennessee541,1831.06×
Washington536,2921.05×
Georgia532,7780.68×
Minnesota522,3551.43×
Wisconsin476,6681.24×
Missouri465,1761.13×
Colorado437,4111.09×
Indiana434,3170.93×
Arizona403,5260.78×
New Jersey393,7050.61×
Massachusetts391,7660.78×
Oregon380,2591.3×
Maryland359,7410.82×
South Carolina328,3980.86×
Kentucky327,5131.03×
Iowa269,5621.28×
Connecticut252,9430.99×
Louisiana246,2460.75×
Kansas245,1981.22×
Oklahoma241,6290.85×
Alabama225,8460.63×
Arkansas183,6690.88×
Utah162,5330.71×
Nevada162,1660.66×
New Mexico159,8651.25×
Maine156,0851.71×
Idaho140,6091.1×
Mississippi132,0760.63×
Nebraska131,7671.03×
Montana127,4451.8×
South Dakota117,5452×
Hawaii115,6761.06×
West Virginia114,4790.97×
New Hampshire104,4841.04×
Vermont92,0922.06×
Rhode Island71,8470.89×
Delaware65,4820.93×
Alaska61,3551.13×
Washington, District of Columbia56,0120.73×
North Dakota40,8270.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CBS News audience
BrandAffinityCategory
Google News4.85×News
Fox News Channel2.17×Movies & TV
MSN2.34×News
CNN1.82×Movies & TV
News broadcasting1.99×Business & Career
CBS Corporation3.88×Movies & TV
Bank of America1.91×Business & Career
Breaking news1.73×Movies & TV
CBS1.83×Movies & TV
NBC News2.47×Movies & TV
Yahoo! Finance2.18×Business & Career
Yahoo! News2.42×News
Friendship1.65×Kids & Family
Affiliate2.38×Internet & Social Media
Powerball1.89×Games
Television station1.8×Movies & TV
United States Postal Service1.76×Business & Career
Wells Fargo1.63×Business & Career
All-news radio2.14×Music & Radio
The Gilded Age2.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CBS News audience
TraitClusterScore
ExtroversionTHRILL1.21
Risk AppetiteTHRILL1.14
Need for SecurityCONSERVATISM1.14
TraditionCONSERVATISM1.11
PatriotismCONSERVATISM1.11
Community OrientationOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for CBS News
CountryShare
United States80.3%
Canada2.2%
United Kingdom2.2%

See CBS News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does CBS News have in United States?

CBS News has an estimated audience of 25,470,040 people in United States, concentrated in California and Texas.

What is the gender split and age of CBS News fans?

49.7% of CBS News fans are female, 50.3% are male, with an average age of 44.6 years.

Which brands do CBS News fans like most?

CBS News fans show strongest brand affinity for Google News (4.85×), Fox News Channel (2.17×), and MSN (2.34×) over the country average.

Where do CBS News fans live in United States?

CBS News fans in United States are most concentrated in California (reach 1,572,334), Texas (reach 1,337,851), and Florida (reach 1,225,445). These three regions account for the largest share of the active audience.

What other brands do CBS News fans also like?

Beyond CBS News itself, the audience over-indexes on Fox News Channel (2.17×), MSN (2.34×), CNN (1.82×), and News broadcasting (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CBS News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.