Rascasse Audience Intelligence

CBS News Audience in United States

A data profile of the people who buy, follow and care about CBS News in United States — modelled from more than twelve digital signal sources. CBS News has an estimated audience of 25,446,100 people in United States.

#16among TV Channel in United States#84in Movies & TV

The average CBS News fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Google News, Donald Trump, with strongest over-indexing on Mitch McConnell (3.12× the country average).

Demographically, the CBS News audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CBS News fan in United States is balanced, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Mitch McConnell.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CBS News profile in United States.

Audience size
25.4M
in United States
Gender
49.7%♀
50.3% male
Age
44.6
average years
Country rank
#1204
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CBS News

49.7% are female, 50.3% are male, average age 44.6.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for CBS News audience in United States
MetricValue
Female49.7%
Male50.3%
Average age44.6
Estimated audience size25,446,100
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the CBS News audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4925%
50+33%
Fig. 04

Worldwide distribution

80.2%

of the worldwide CBS News audience comes from United States.

Worldwide audience distribution share by country for CBS News
CountryShare
United States80.2%
Canada2.2%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CBS News audience in United States is strongest.

Fig. 05

Top regions by affinity

CBS News fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K2.25×
02South Dakota~100K2.18×
03Montana~100K1.85×
04Maine~200K1.75×
05Minnesota~500K1.45×
06Iowa~300K1.33×
07Oregon~400K1.29×
08Wisconsin~500K1.27×
09New Mexico~200K1.26×
10Alaska~70K1.26×
11Kansas~200K1.23×
12Missouri~400K1.09×
13Idaho~100K1.07×
14New Hampshire~100K1.07×
15Colorado~400K1.06×
16Hawaii~100K1.06×
17Nebraska~100K1.02×
18Washington~500K1.01×
19Kentucky~300K1.01×
20Connecticut~300K1.01×
21West Virginia~100K1.00×
22Tennessee~500K0.99×
23Delaware~70K0.97×
24Virginia~600K0.94×
25North Carolina~700K0.93×
26Pennsylvania~800K0.92×
27Ohio~700K0.92×
28Rhode Island~70K0.92×
29Michigan~600K0.91×
30Indiana~400K0.91×
31Oklahoma~200K0.87×
32South Carolina~300K0.86×
33North Dakota~50K0.86×
34Maryland~400K0.84×
35Arkansas~200K0.82×
36Arizona~400K0.79×
37Utah~200K0.76×
38Washington, District of Columbia~60K0.75×
39New York~1M0.74×
40Massachusetts~400K0.74×
41Louisiana~200K0.72×
42Florida~1M0.70×
43Nevada~200K0.69×
44Illinois~600K0.68×
45Alabama~200K0.67×
46Georgia~500K0.64×
47Mississippi~100K0.64×
48New Jersey~400K0.59×
49Texas~1.5M0.58×
50California~1.5M0.55×
Fig. 06

Affinity by region

Affinity by region — CBS News, United States
0.55×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CBS News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CBS News audience
#·InterestCategoryAffinity×
01Google NewsNews4.85×
02CBS CorporationMovies & TV3.88×
03Nancy PelosiPolitics & Society3.40×
04Mitch McConnellPolitics & Society3.12×
05Dick Van DykeMovies & TV2.67×
06Melania TrumpPolitics & Society2.56×
07NBC NewsMovies & TV2.47×
08Yahoo! NewsNews2.42×
09AffiliateInternet & Social Media2.38×
10MSNNews2.34×
11Yahoo! FinanceBusiness & Career2.18×
12Fox News ChannelMovies & TV2.17×
13News broadcastingBusiness & Career1.99×
14Bank of AmericaBusiness & Career1.91×
15PowerballGames1.89×
16CBSMovies & TV1.83×
17CNNMovies & TV1.82×
18Breaking newsMovies & TV1.73×
19Donald TrumpPolitics & Society1.67×
20FriendshipKids & Family1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CBS News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CBS News audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
SpiritualityBALANCE1.33×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CBS News audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
Design AffinityPREMIUM0.61×
IndulgenceJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CBS News have in United States?

CBS News has an estimated audience of 25,446,100 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CBS News fans?

49.7% of CBS News fans are female, 50.3% are male, with an average age of 44.6 years.

03

Which brands do CBS News fans like most?

CBS News fans show strongest brand affinity for Mitch McConnell (3.12×), Google News (4.85×), and Donald Trump (1.67×) over the country average.

04

Where do CBS News fans live in United States?

CBS News fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do CBS News fans also like?

Beyond CBS News itself, the audience over-indexes on Google News (4.85×), Donald Trump (1.67×), MSN (2.34×), and Melania Trump (2.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for CBS News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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