Rascasse Audience Intelligence

Yahoo! News Audience in United States

A data profile of the people who buy, follow and care about Yahoo! News in United States — modelled from more than twelve digital signal sources. Yahoo! News has an estimated audience of 34,851,405 people in United States.

#20among Website / Newspaper / Magazine in United States#3in News

The average Yahoo! News fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New York Post, Politico, Dakota Johnson, with strongest over-indexing on New York Post (6.15× the country average).

Demographically, the Yahoo! News audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yahoo! News fan in United States is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yahoo! News profile in United States.

Audience size
34.9M
in United States
Gender
61.2%♀
38.8% male
Age
39.6
average years
Country rank
#720
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Yahoo! News

61.2% are female, 38.8% are male, average age 39.6.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Yahoo! News audience in United States
MetricValue
Female61.2%
Male38.8%
Average age39.6
Estimated audience size34,851,405
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Yahoo! News audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4922%
50+22%
Fig. 04

Worldwide distribution

73.1%

of the worldwide Yahoo! News audience comes from United States.

Worldwide audience distribution share by country for Yahoo! News
CountryShare
United States73.1%
Japan5.9%
China2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yahoo! News audience in United States is strongest.

Fig. 05

Top regions by affinity

Yahoo! News fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~800K1.55×
02Montana~100K1.52×
03Maine~200K1.41×
04New Mexico~200K1.37×
05Alaska~100K1.36×
06Michigan~1M1.28×
07Kansas~400K1.27×
08Vermont~80K1.27×
09Hawaii~200K1.22×
10New Hampshire~200K1.22×
11Arizona~900K1.21×
12Illinois~1.5M1.19×
13Ohio~1.5M1.18×
14Wyoming~60K1.18×
15Missouri~700K1.17×
16Oregon~500K1.17×
17California~4.5M1.15×
18Idaho~200K1.13×
19Nevada~400K1.10×
20Minnesota~500K1.06×
21Connecticut~400K1.02×
22Washington~700K1.00×
23Indiana~600K1.00×
24Colorado~600K1.00×
25Iowa~300K0.98×
26West Virginia~200K0.97×
27Arkansas~300K0.96×
28South Dakota~80K0.96×
29Kentucky~400K0.93×
30Oklahoma~400K0.92×
31Florida~2M0.91×
32North Carolina~1M0.90×
33Pennsylvania~1M0.89×
34South Carolina~500K0.88×
35Rhode Island~100K0.86×
36Tennessee~600K0.83×
37Nebraska~100K0.83×
38Texas~2.5M0.82×
39Massachusetts~600K0.82×
40Virginia~700K0.80×
41Louisiana~400K0.79×
42Maryland~500K0.78×
43Delaware~70K0.76×
44Alabama~400K0.74×
45Georgia~800K0.73×
46New Jersey~700K0.73×
47Mississippi~200K0.73×
48New York~1.5M0.67×
49Utah~200K0.59×
50Washington, District of Columbia~60K0.53×
Fig. 06

Affinity by region

Affinity by region — Yahoo! News, United States
0.53×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yahoo! News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yahoo! News audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society7.03×
02I, Robot (film)Movies & TV6.96×
03New York PostNews6.15×
04Dakota JohnsonMovies & TV5.22×
05Drudge ReportSports3.41×
06Demi MooreMovies & TV3.02×
07Yahoo!Internet & Social Media2.87×
08Robert RedfordMovies & TV2.56×
09Chuck NorrisMovies & TV2.55×
10CBS NewsMovies & TV2.42×
11Online newspaperNews2.25×
12Real propertyHome & Garden2.12×
13Britney SpearsMusic & Radio1.96×
14Fox News ChannelMovies & TV1.89×
15Joe BidenPolitics & Society1.87×
16MSNNews1.82×
17GeneticsKids & Family1.80×
18NostalgiaHome & Garden1.78×
19Subscription business modelShopping1.69×
20TMZInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yahoo! News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yahoo! News audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
IndividualismJOY1.38×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yahoo! News audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yahoo! News have in United States?

Yahoo! News has an estimated audience of 34,851,405 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yahoo! News fans?

61.2% of Yahoo! News fans are female, 38.8% are male, with an average age of 39.6 years.

03

Which brands do Yahoo! News fans like most?

Yahoo! News fans show strongest brand affinity for New York Post (6.15×), Politico (7.03×), and Dakota Johnson (5.22×) over the country average.

04

Where do Yahoo! News fans live in United States?

Yahoo! News fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Yahoo! News fans also like?

Beyond Yahoo! News itself, the audience over-indexes on Politico (7.03×), Dakota Johnson (5.22×), Drudge Report (3.41×), and MSN (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Yahoo! News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yahoo! News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →