Yahoo! News Audience in United States

Yahoo! News has an estimated audience of 35,486,140 people in United States. 61.2% are female, 38.8% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Dakota Johnson, MSN, Autism Awareness, Diabetes mellitus awareness, New York Post.

The average Yahoo! News fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dakota Johnson, MSN, Autism Awareness, with strongest over-indexing on Dakota Johnson (11.45× the country average). Demographically, the Yahoo! News audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Yahoo! News fans

Demographic split for Yahoo! News audience in United States
MetricValue
Female61.2%
Male38.8%
Average age39.6
Estimated audience size35,486,140

Audience persona

The typical Yahoo! News fan in United States is more female, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Dakota Johnson.

Top regions in United States

Top regions ranked by reach for Yahoo! News in United States
RegionReachAffinity
California4,829,5571.24×
Texas2,613,2470.86×
Florida2,229,5560.93×
Illinois1,461,6781.24×
New York1,373,5570.69×
Ohio1,342,0711.23×
Michigan1,233,2491.33×
Pennsylvania1,061,7980.89×
North Carolina1,019,2930.95×
Arizona872,3241.2×
Georgia839,6670.77×
Wisconsin834,8251.56×
Washington745,1501.05×
Virginia703,2580.81×
Missouri686,4601.2×
New Jersey674,9400.75×
Indiana662,3621.02×
Tennessee610,7670.86×
Colorado578,5681.03×
Massachusetts574,7650.82×
Minnesota534,2951.05×
South Carolina478,6330.9×
Maryland470,5590.77×
Oregon470,1351.16×
Kentucky420,0310.94×
Alabama387,0830.78×
Oklahoma380,9410.97×
Nevada371,6401.08×
Kansas362,2041.3×
Louisiana357,3630.78×
Connecticut350,4730.98×
Arkansas291,8561×
Iowa281,3160.96×
New Mexico245,5511.38×
Mississippi212,9810.73×
Idaho205,0161.15×
Utah186,9310.59×
Hawaii180,7081.18×
Maine173,9211.37×
New Hampshire155,2571.11×
West Virginia153,8390.93×
Nebraska146,7300.82×
Montana133,8291.36×
Alaska101,0751.33×
Rhode Island88,9590.79×
South Dakota75,9760.93×
Delaware71,9290.73×
Vermont70,3961.13×
Wyoming59,7561.14×
Washington, District of Columbia54,7280.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yahoo! News audience
BrandAffinityCategory
Dakota Johnson11.45×Movies & TV
MSN4.02×News
Autism Awareness7.93×Health
Diabetes mellitus awareness5.47×Health
New York Post5.12×News
Chuck Norris4.66×Movies & TV
Dave Franco9.66×Movies & TV
Google Flights3.77×Travel & Leisure
Politico5.86×Politics & Society
Jennifer Garner7.45×Movies & TV
Fox News Channel1.79×Movies & TV
Singer-songwriter2.38×Music & Radio
Microblogging5.16×Technology & Electronics
Capital One2.32×Business & Career
Google Maps2.23×Internet & Social Media
Bruce Willis4.02×Movies & TV
Catherine Zeta-Jones6.15×Movies & TV
Hair Cuttery8.9×Beauty & Wellness
Horoscope4.79×Health
Staples (Canada)2.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yahoo! News audience
TraitClusterScore
Risk AppetiteTHRILL1.3
IndividualismJOY1.2
Need for SecurityCONSERVATISM1.18
ExtroversionTHRILL1.16
Career OrientationPOWER1.09
Early Adopter MentalityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Yahoo! News
CountryShare
United States73.6%
Japan5.8%
China2.1%

See Yahoo! News audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Yahoo! News have in United States?

Yahoo! News has an estimated audience of 35,486,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Yahoo! News fans?

61.2% of Yahoo! News fans are female, 38.8% are male, with an average age of 39.6 years.

Which brands do Yahoo! News fans like most?

Yahoo! News fans show strongest brand affinity for Dakota Johnson (11.45×), MSN (4.02×), and Autism Awareness (7.93×) over the country average.

Where do Yahoo! News fans live in United States?

Yahoo! News fans in United States are most concentrated in California (reach 4,829,557), Texas (reach 2,613,247), and Florida (reach 2,229,556). These three regions account for the largest share of the active audience.

What other brands do Yahoo! News fans also like?

Beyond Yahoo! News itself, the audience over-indexes on MSN (4.02×), Autism Awareness (7.93×), Diabetes mellitus awareness (5.47×), and New York Post (5.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yahoo! News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.