Dakota Johnson Audience in United States

Dakota Johnson logo

Dakota Johnson has an estimated audience of 10,501,556 people in United States. 68.4% are female, 31.6% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Elle Fanning, Florence Welch, Jessie Buckley, Casey Affleck, Anjelica Huston.

The average Dakota Johnson fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elle Fanning, Florence Welch, Jessie Buckley, with strongest over-indexing on Elle Fanning (71.8× the country average). Demographically, the Dakota Johnson audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Dakota Johnson fans

Demographic split for Dakota Johnson audience in United States
MetricValue
Female68.4%
Male31.6%
Average age39.8
Estimated audience size10,501,556

Audience persona

The typical Dakota Johnson fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Elle Fanning.

Top regions in United States

Top regions ranked by reach for Dakota Johnson in United States
RegionReachAffinity
California1,374,0281.19×
Texas989,3651.1×
Florida736,3051.04×
New York615,4601.05×
Illinois356,8511.02×
Pennsylvania344,7940.98×
Arizona323,8351.51×
Ohio307,4310.95×
North Carolina306,3420.97×
Georgia287,4730.89×
New Jersey273,3031.02×
Michigan273,2891×
Washington259,3151.23×
Virginia250,9470.98×
Massachusetts224,5781.09×
Tennessee209,9621×
Indiana192,2371×
Colorado186,6961.13×
Maryland184,0911.02×
Missouri169,2271×
Alabama165,8691.13×
Wisconsin150,7490.95×
Minnesota146,7450.98×
Oregon144,2751.2×
South Carolina137,1590.87×
Kentucky123,9500.94×
Louisiana121,9370.9×
Oklahoma121,7171.04×
Connecticut109,4751.04×
Utah107,7011.15×
Nevada102,9761.01×
Iowa82,2910.95×
Kansas81,1150.98×
Arkansas80,2970.93×
Mississippi66,0510.76×
Idaho55,9191.06×
New Mexico54,0161.03×
Nebraska48,6270.92×
Hawaii47,0891.04×
New Hampshire42,8011.03×
West Virginia41,1830.84×
Maine36,5120.97×
Rhode Island31,1680.93×
Montana28,7110.99×
Alaska27,8381.24×
Washington, District of Columbia26,7240.85×
Delaware23,1070.8×
South Dakota18,5800.77×
North Dakota17,0590.79×
Vermont16,7090.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dakota Johnson audience
BrandAffinityCategory
Elle Fanning71.8×Movies & TV
Florence Welch154.37×Music & Radio
Jessie Buckley46.07×Movies & TV
Casey Affleck50.16×Movies & TV
Anjelica Huston38.52×Movies & TV
Leslie Mann35.61×Movies & TV
Mixte151.15×Pets & Animals
Matas (drug store)70.85×Shopping
Jason Segel27.94×Movies & TV
Rangers FC62.8×Sports
natural hair12.01×Beauty & Wellness
My Sister's Keeper (film)35.96×Movies & TV
Human Hair Extensions15.27×Beauty & Wellness
Yahoo! News5.22×News
Macy's3.82×Shopping
Afro-textured hair8.34×Beauty & Wellness
Margot Robbie6.98×Movies & TV
Jamie Dornan17.37×Movies & TV
Boscov's10.27×Fashion & Accessoires
TeachHUB10.49×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dakota Johnson audience
TraitClusterScore
ExtroversionTHRILL1.31
Design AffinityPREMIUM1.28
Price SensitivityPREMIUM1.27
IndulgenceJOY1.22
CreativityOPEN1.18
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Dakota Johnson
CountryShare
United States25.0%
Brazil6.8%
Germany6.7%

See Dakota Johnson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Dakota Johnson have in United States?

Dakota Johnson has an estimated audience of 10,501,556 people in United States, concentrated in California and Texas.

What is the gender split and age of Dakota Johnson fans?

68.4% of Dakota Johnson fans are female, 31.6% are male, with an average age of 39.8 years.

Which brands do Dakota Johnson fans like most?

Dakota Johnson fans show strongest brand affinity for Elle Fanning (71.8×), Florence Welch (154.37×), and Jessie Buckley (46.07×) over the country average.

Where do Dakota Johnson fans live in United States?

Dakota Johnson fans in United States are most concentrated in California (reach 1,374,028), Texas (reach 989,365), and Florida (reach 736,305). These three regions account for the largest share of the active audience.

What other brands do Dakota Johnson fans also like?

Beyond Dakota Johnson itself, the audience over-indexes on Florence Welch (154.37×), Jessie Buckley (46.07×), Casey Affleck (50.16×), and Anjelica Huston (38.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dakota Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.