Rascasse Audience Intelligence

Dakota Johnson Audience in United States

A data profile of the people who buy, follow and care about Dakota Johnson in United States — modelled from more than twelve digital signal sources. Dakota Johnson has an estimated audience of 9,108,402 people in United States.

#78among Actor Actress or TV Star in United States#233among Person in United States#301in Movies & TV

The average Dakota Johnson fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elle Fanning, Florence Welch, Jessie Buckley, with strongest over-indexing on Elle Fanning (71.8× the country average).

Demographically, the Dakota Johnson audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dakota Johnson fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Elle Fanning.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dakota Johnson profile in United States.

Audience size
9.1M
in United States
Gender
68.4%♀
31.6% male
Age
39.8
average years
Country rank
#3928
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dakota Johnson fans

68.4% are female, 31.6% are male, average age 39.8.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Dakota Johnson audience in United States
MetricValue
Female68.4%
Male31.6%
Average age39.8
Estimated audience size9,108,402
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Dakota Johnson audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Dakota Johnson audience comes from United States.

Worldwide audience distribution share by country for Dakota Johnson
CountryShare
United States23.4%
Germany7.0%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dakota Johnson audience in United States is strongest.

Fig. 05

Top regions by affinity

Dakota Johnson fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K1.32×
02California~1.5M1.20×
03Washington~300K1.20×
04Oregon~100K1.19×
05Alaska~30K1.16×
06Utah~100K1.15×
07Colorado~200K1.14×
08Massachusetts~200K1.12×
09New York~600K1.10×
10Connecticut~100K1.07×
11Idaho~60K1.07×
12Maine~40K1.06×
13Texas~1M1.05×
14New Mexico~60K1.05×
15Hawaii~50K1.05×
16New Hampshire~40K1.05×
17New Jersey~300K1.03×
18Montana~30K1.03×
19Florida~700K1.02×
20Nevada~100K1.02×
21Illinois~400K1.01×
22Vermont~20K1.01×
23Michigan~300K1.00×
24Maryland~200K1.00×
25Missouri~200K1.00×
26Alabama~100K1.00×
27Oklahoma~100K1.00×
28Tennessee~200K0.99×
29Pennsylvania~300K0.98×
30Rhode Island~30K0.98×
31Kansas~80K0.97×
32Virginia~200K0.96×
33Minnesota~100K0.96×
34Washington, District of Columbia~30K0.96×
35Indiana~200K0.95×
36Wisconsin~200K0.95×
37Kentucky~100K0.95×
38North Carolina~300K0.94×
39Iowa~80K0.94×
40Ohio~300K0.93×
41Arkansas~80K0.93×
42Nebraska~50K0.93×
43Louisiana~100K0.89×
44Georgia~300K0.88×
45South Carolina~100K0.87×
46North Dakota~20K0.87×
47West Virginia~40K0.86×
48South Dakota~20K0.84×
49Delaware~20K0.83×
50Mississippi~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Dakota Johnson, United States
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dakota Johnson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dakota Johnson audience
#·InterestCategoryAffinity×
01Florence WelchMusic & Radio154.37×
02MixtePets & Animals151.15×
03Elle FanningMovies & TV71.80×
04Matas (drug store)Shopping70.85×
05Rangers FCSports62.80×
06Casey AffleckMovies & TV50.16×
07Jessie BuckleyMovies & TV46.07×
08Anjelica HustonMovies & TV38.52×
09My Sister's Keeper (film)Movies & TV35.96×
10Leslie MannMovies & TV35.61×
11Jason SegelMovies & TV27.94×
12Jamie DornanMovies & TV17.37×
13Human Hair ExtensionsBeauty & Wellness15.27×
14natural hairBeauty & Wellness12.01×
15TeachHUBBusiness & Career10.49×
16Afro-textured hairBeauty & Wellness8.34×
17Margot RobbieMovies & TV6.98×
18Dillard'sFashion & Accessoires6.61×
19Yahoo! NewsNews5.22×
20Macy'sShopping3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dakota Johnson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dakota Johnson audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.46×
SpiritualityBALANCE1.26×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dakota Johnson audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
IndividualismJOY1.03×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dakota Johnson have in United States?

Dakota Johnson has an estimated audience of 9,108,402 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dakota Johnson fans?

68.4% of Dakota Johnson fans are female, 31.6% are male, with an average age of 39.8 years.

03

Which brands do Dakota Johnson fans like most?

Dakota Johnson fans show strongest brand affinity for Elle Fanning (71.8×), Florence Welch (154.37×), and Jessie Buckley (46.07×) over the country average.

04

Where do Dakota Johnson fans live in United States?

Dakota Johnson fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Dakota Johnson fans also like?

Beyond Dakota Johnson itself, the audience over-indexes on Florence Welch (154.37×), Jessie Buckley (46.07×), Casey Affleck (50.16×), and Anjelica Huston (38.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Dakota Johnson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dakota Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →