A data profile of the people who buy, follow and care about Dakota Johnson in Germany — modelled from more than twelve digital signal sources. Dakota Johnson has an estimated audience of 2,713,629 people in Germany.
The average Dakota Johnson fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ian Harding, Kristen Stewart, Oxygen (TV channel), with strongest over-indexing on Ian Harding (165.26× the country average).
Demographically, the Dakota Johnson audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dakota Johnson fan in Germany is more female, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Ian Harding.
The key figures that characterise the Dakota Johnson profile in Germany.
87.0% are female, 13.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 87.0% |
| Male | 13.0% |
| Average age | 34.1 |
| Estimated audience size | 2,713,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Dakota Johnson audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 7.0% |
| Brazil | 6.7% |
Where the Dakota Johnson audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.16× | |
| 02 | Bayern | ~500K | 1.12× | |
| 03 | Hessen | ~200K | 1.08× | |
| 04 | Brandenburg | ~90K | 1.03× | |
| 05 | Baden-Württemberg | ~400K | 1.02× | |
| 06 | Sachsen | ~100K | 1.02× | |
| 07 | Sachsen-Anhalt | ~70K | 1.02× | |
| 08 | Thüringen | ~70K | 1.02× | |
| 09 | Hamburg | ~70K | 1.02× | |
| 10 | Nordrhein-Westfalen | ~600K | 1.00× | |
| 11 | Rheinland-Pfalz | ~100K | 0.96× | |
| 12 | Niedersachsen | ~300K | 0.95× | |
| 13 | Mecklenburg-Vorpommern | ~50K | 0.92× | |
| 14 | Schleswig-Holstein | ~90K | 0.91× | |
| 15 | Saarland | ~30K | 0.90× | |
| 16 | Bremen | ~20K | 0.88× |
The strongest cross-interests of the Dakota Johnson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ian Harding | Movies & TV | 165.26× | ||
| 02 | Ryan Lewis | Music & Radio | 152.99× | ||
| 03 | Bridget Jones: The Edge of Reason (film) | Movies & TV | 115.81× | ||
| 04 | Bridget Jones's Diary (film) | Movies & TV | 113.36× | ||
| 05 | Oxygen (TV channel) | Movies & TV | 107.18× | ||
| 06 | Kristen Stewart | Movies & TV | 52.12× | ||
| 07 | Jessie Buckley | Movies & TV | 46.47× | ||
| 08 | Channing Tatum | Movies & TV | 30.16× | ||
| 09 | Pole dance | Sports | 29.81× | ||
| 10 | The Tudors | Movies & TV | 28.73× | ||
| 11 | Skins (UK TV series) | Movies & TV | 24.64× | ||
| 12 | BigFM | Music & Radio | 24.28× | ||
| 13 | Sixx | Movies & TV | 22.49× | ||
| 14 | Elyas M'Barek | Movies & TV | 21.20× | ||
| 15 | Pretty Little Liars (TV series) | Movies & TV | 20.67× | ||
| 16 | Pretty Woman | Movies & TV | 19.93× | ||
| 17 | Ruby O. Fee | Movies & TV | 17.75× | ||
| 18 | Matthias Schweighöfer | Movies & TV | 17.75× | ||
| 19 | Lola Weippert | Movies & TV | 13.63× | ||
| 20 | Lena Gercke | Fashion & Accessoires | 13.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.28× | |
| Social Media Usage | JOY | 1.23× | |
| Sustainability | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Travelling | THRILL | 0.89× |
Dakota Johnson has an estimated audience of 2,713,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
87.0% of Dakota Johnson fans are female, 13.0% are male, with an average age of 34.1 years.
Dakota Johnson fans show strongest brand affinity for Ian Harding (165.26×), Kristen Stewart (52.12×), and Oxygen (TV channel) (107.18×) over the country average.
Dakota Johnson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dakota Johnson itself, the audience over-indexes on Kristen Stewart (52.12×), Oxygen (TV channel) (107.18×), Jessie Buckley (46.47×), and Channing Tatum (30.16×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Dakota Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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