Zendaya Audience in United States

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Zendaya has an estimated audience of 10,467,062 people in United States. 71.3% are female, 28.7% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Tom Holland, Michael B. Jordan, Robert Duvall, Sabrina Carpenter.

The average Zendaya fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Tom Holland, Michael B. Jordan, with strongest over-indexing on Euphoria (9.46× the country average). Demographically, the Zendaya audience skews more female with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Zendaya fans

Demographic split for Zendaya audience in United States
MetricValue
Female71.3%
Male28.7%
Average age31.1
Estimated audience size10,467,062

Audience persona

The typical Zendaya fan in United States is more female, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Zendaya in United States
RegionReachAffinity
California1,342,1471.17×
Texas983,6651.09×
Florida710,1961×
New York686,1651.17×
Illinois385,1131.1×
Pennsylvania366,6181.04×
Georgia357,1991.11×
Ohio328,4311.02×
North Carolina325,8891.03×
New Jersey290,3131.09×
Michigan281,2801.03×
Virginia276,9461.09×
Massachusetts254,7331.24×
Washington241,5681.15×
Arizona229,0741.07×
Tennessee208,6670.99×
Maryland206,9821.15×
Indiana199,5971.04×
Missouri169,9111.01×
Colorado167,3291.01×
Minnesota154,7831.03×
Wisconsin150,9030.96×
South Carolina147,6900.94×
Alabama136,6910.93×
Louisiana133,3660.99×
Oregon124,5931.04×
Kentucky123,7270.94×
Oklahoma115,5870.99×
Connecticut111,8111.07×
Utah104,1961.11×
Nevada101,9701.01×
Kansas82,4311×
Iowa82,3460.95×
Arkansas77,9450.9×
Mississippi77,4210.9×
Idaho53,0031.01×
Nebraska47,7440.91×
New Mexico47,6140.91×
Hawaii45,2751.01×
New Hampshire40,2140.98×
West Virginia37,1780.76×
Washington, District of Columbia35,6631.13×
Maine33,6850.9×
Rhode Island30,0520.9×
Delaware29,9201.04×
Montana26,0930.9×
Alaska20,7680.93×
South Dakota19,9680.83×
North Dakota16,9040.79×
Vermont15,8800.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zendaya audience
BrandAffinityCategory
Euphoria9.46×Movies & TV
Tom Holland11.62×Movies & TV
Michael B. Jordan7.74×Movies & TV
Robert Duvall9.77×Movies & TV
Sabrina Carpenter6.09×Music & Radio
Peyton List (actress, born 1998)14.69×Movies & TV
Diane Keaton5.17×Movies & TV
Superman2.24×Movies & TV
Animal Kingdom (film)10.55×Movies & TV
Animal Kingdom (TV series)8.76×Movies & TV
Miles Teller10.39×Movies & TV
Cameron Boyce10.08×Movies & TV
Jacob Elordi5.74×Movies & TV
Vanessa Kirby7.37×Movies & TV
Paula Patton14.41×Movies & TV
Christine Baranski11.75×Movies & TV
Moonlight (TV series)12.88×Movies & TV
Kate Beckinsale8.98×Movies & TV
Mary Mouser14.69×Movies & TV
Andy García12.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zendaya audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.61
TraditionCONSERVATISM1.75
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.46
SustainabilityBALANCE1.39
MindfulnessBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Zendaya
CountryShare
United States29.5%
Brazil6.2%
India5.2%

See Zendaya audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Zendaya have in United States?

Zendaya has an estimated audience of 10,467,062 people in United States, concentrated in California and Texas.

What is the gender split and age of Zendaya fans?

71.3% of Zendaya fans are female, 28.7% are male, with an average age of 31.1 years.

Which brands do Zendaya fans like most?

Zendaya fans show strongest brand affinity for Euphoria (9.46×), Tom Holland (11.62×), and Michael B. Jordan (7.74×) over the country average.

Where do Zendaya fans live in United States?

Zendaya fans in United States are most concentrated in California (reach 1,342,147), Texas (reach 983,665), and Florida (reach 710,196). These three regions account for the largest share of the active audience.

What other brands do Zendaya fans also like?

Beyond Zendaya itself, the audience over-indexes on Tom Holland (11.62×), Michael B. Jordan (7.74×), Robert Duvall (9.77×), and Sabrina Carpenter (6.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zendaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.