Rascasse Audience Intelligence

Zendaya Audience in United States

A data profile of the people who buy, follow and care about Zendaya in United States — modelled from more than twelve digital signal sources. Zendaya has an estimated audience of 13,691,977 people in United States.

#19among Actor Actress or TV Star in United States#87among Person in United States#170in Movies & TV

The average Zendaya fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tom Holland, Euphoria, Robert Duvall, with strongest over-indexing on Tom Holland (11.62× the country average).

Demographically, the Zendaya audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zendaya fan in United States is more female, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tom Holland.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zendaya profile in United States.

Audience size
13.7M
in United States
Gender
71.3%♀
28.7% male
Age
31.1
average years
Country rank
#2588
Person in United States
Fig. 01

Search interest · 12-month trend

+162%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zendaya fans

71.3% are female, 28.7% are male, average age 31.1.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Zendaya audience in United States
MetricValue
Female71.3%
Male28.7%
Average age31.1
Estimated audience size13,691,977
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Zendaya audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3913%
40-4911%
50+10%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Zendaya audience comes from United States.

Worldwide audience distribution share by country for Zendaya
CountryShare
United States31.3%
Brazil6.4%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zendaya audience in United States is strongest.

Fig. 05

Top regions by affinity

Zendaya fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.15×
02Maryland~200K1.15×
03Georgia~400K1.12×
04Utah~100K1.11×
05California~1.5M1.10×
06Washington~200K1.10×
07Texas~1M1.09×
08New York~600K1.09×
09Washington, District of Columbia~30K1.08×
10New Jersey~300K1.07×
11Virginia~300K1.06×
12Connecticut~100K1.06×
13Arizona~200K1.05×
14Pennsylvania~400K1.04×
15Illinois~400K1.04×
16Idaho~50K1.04×
17Michigan~300K1.03×
18Minnesota~200K1.03×
19Louisiana~100K1.03×
20Oklahoma~100K1.03×
21Nevada~100K1.03×
22Florida~700K1.02×
23North Carolina~300K1.02×
24Indiana~200K1.02×
25Oregon~100K1.02×
26Delaware~30K1.02×
27Missouri~200K1.01×
28Ohio~300K1.00×
29Colorado~200K1.00×
30Kansas~80K1.00×
31Hawaii~40K1.00×
32Tennessee~200K0.99×
33Alabama~100K0.98×
34New Mexico~50K0.98×
35Alaska~20K0.97×
36Kentucky~100K0.96×
37Mississippi~80K0.96×
38Arkansas~80K0.96×
39South Carolina~100K0.95×
40New Hampshire~40K0.95×
41Wisconsin~100K0.94×
42Rhode Island~30K0.94×
43Iowa~80K0.93×
44Nebraska~50K0.93×
45Montana~30K0.91×
46Maine~30K0.90×
47Vermont~20K0.88×
48South Dakota~20K0.87×
49North Dakota~20K0.85×
50West Virginia~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Zendaya, United States
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zendaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zendaya audience
#·InterestCategoryAffinity×
01Peyton List (actress, born 1998)Movies & TV14.69×
02Mary MouserMovies & TV14.69×
03Paula PattonMovies & TV14.41×
04Moonlight (TV series)Movies & TV12.88×
05Christine BaranskiMovies & TV11.75×
06Tom HollandMovies & TV11.62×
07Animal Kingdom (film)Movies & TV10.55×
08Miles TellerMovies & TV10.39×
09Cameron BoyceMovies & TV10.08×
10Robert DuvallMovies & TV9.77×
11EuphoriaMovies & TV9.46×
12Kate BeckinsaleMovies & TV8.98×
13Animal Kingdom (TV series)Movies & TV8.76×
14Javier BardemMovies & TV8.44×
15Michael B. JordanMovies & TV7.74×
16Vanessa KirbyMovies & TV7.37×
17Sabrina CarpenterMusic & Radio6.09×
18Jacob ElordiMovies & TV5.74×
19Diane KeatonMovies & TV5.17×
20SupermanMovies & TV2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zendaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zendaya audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
ExtroversionTHRILL1.18×
Social Media UsageJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zendaya audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
DIY MentalityTHRILL0.88×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zendaya have in United States?

Zendaya has an estimated audience of 13,691,977 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zendaya fans?

71.3% of Zendaya fans are female, 28.7% are male, with an average age of 31.1 years.

03

Which brands do Zendaya fans like most?

Zendaya fans show strongest brand affinity for Tom Holland (11.62×), Euphoria (9.46×), and Robert Duvall (9.77×) over the country average.

04

Where do Zendaya fans live in United States?

Zendaya fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Zendaya fans also like?

Beyond Zendaya itself, the audience over-indexes on Euphoria (9.46×), Robert Duvall (9.77×), Sabrina Carpenter (6.09×), and Michael B. Jordan (7.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Zendaya audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zendaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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