Sabrina Carpenter Audience in United States

Sabrina Carpenter logo

Sabrina Carpenter has an estimated audience of 23,789,369 people in United States. 70.5% are female, 29.5% are male, average age 28.1. Top regions: California, Texas, Florida. Top brand affinities: Emily Osment, Reneé Rapp, Peyton List (actress, born 1998), Hailee Steinfeld, Cameron Boyce.

The average Sabrina Carpenter fan in United States is 28.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emily Osment, Reneé Rapp, Peyton List (actress, born 1998), with strongest over-indexing on Emily Osment (68.94× the country average). Demographically, the Sabrina Carpenter audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Sabrina Carpenter fans

Demographic split for Sabrina Carpenter audience in United States
MetricValue
Female70.5%
Male29.5%
Average age28.1
Estimated audience size23,789,369

Audience persona

The typical Sabrina Carpenter fan in United States is more female, around 28.1 years old, with strong Tradition tendencies and a notable affinity for Emily Osment.

Top regions in United States

Top regions ranked by reach for Sabrina Carpenter in United States
RegionReachAffinity
California3,292,6281.26×
Texas2,173,3171.06×
Florida1,603,9641×
New York1,485,6471.12×
Pennsylvania1,008,1641.26×
Illinois890,1171.12×
Ohio788,5121.08×
North Carolina718,4081×
Georgia690,4920.94×
New Jersey671,1191.11×
Michigan657,4381.06×
Virginia597,3041.03×
Massachusetts557,9781.19×
Washington557,8891.17×
Tennessee513,5921.08×
Indiana454,8461.05×
Arizona454,2830.94×
Missouri429,0361.12×
Colorado428,0291.14×
Maryland389,7670.95×
Minnesota351,0451.03×
Wisconsin334,9150.94×
South Carolina326,9080.91×
Oregon310,8431.14×
Kentucky299,9251.01×
Connecticut279,4221.17×
Utah276,4241.3×
Louisiana273,3600.89×
Oklahoma272,2621.03×
Alabama239,0960.72×
Nevada237,9181.03×
Iowa189,7170.97×
Kansas189,5621.01×
Arkansas180,6050.92×
Mississippi142,6810.73×
Idaho121,5221.02×
Nebraska118,3500.99×
New Mexico114,9270.96×
West Virginia105,5560.95×
New Hampshire97,1981.04×
Hawaii94,8120.93×
Maine80,4590.94×
Rhode Island77,9121.03×
Washington, District of Columbia74,0841.04×
Delaware56,5320.86×
Montana56,2010.85×
South Dakota43,0170.78×
North Dakota40,1310.82×
Vermont36,6520.88×
Alaska35,2870.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sabrina Carpenter audience
BrandAffinityCategory
Emily Osment68.94×Movies & TV
Reneé Rapp50.43×Music & Radio
Peyton List (actress, born 1998)53.38×Movies & TV
Hailee Steinfeld21.47×Movies & TV
Cameron Boyce40.22×Movies & TV
Naomi Scott53.11×Movies & TV
Ross Lynch58.1×Movies & TV
Dove Cameron33.19×Movies & TV
Avan Jogia46.85×Movies & TV
Mary Mouser53.38×Movies & TV
Good Luck Charlie54.26×Movies & TV
Madison Beer19.27×Music & Radio
Olivia Holt40.74×Movies & TV
Debby Ryan32.22×Movies & TV
Zara Larsson26.97×Music & Radio
Peyton List25.39×Movies & TV
A.N.T. Farm56.58×Movies & TV
Calum Worthy62.98×Movies & TV
Kickin' It43.71×Movies & TV
Nessa Barrett46.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sabrina Carpenter audience
TraitClusterScore
TraditionCONSERVATISM1.9
ExtroversionTHRILL1.46
Early Adopter MentalityPOWER1.36
LGBTQ+ IdentityOPEN1.29
DIY MentalityTHRILL1.18
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Sabrina Carpenter
CountryShare
United States34.7%
Brazil6.9%
United Kingdom6.2%

See Sabrina Carpenter audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Sabrina Carpenter have in United States?

Sabrina Carpenter has an estimated audience of 23,789,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Sabrina Carpenter fans?

70.5% of Sabrina Carpenter fans are female, 29.5% are male, with an average age of 28.1 years.

Which brands do Sabrina Carpenter fans like most?

Sabrina Carpenter fans show strongest brand affinity for Emily Osment (68.94×), Reneé Rapp (50.43×), and Peyton List (actress, born 1998) (53.38×) over the country average.

Where do Sabrina Carpenter fans live in United States?

Sabrina Carpenter fans in United States are most concentrated in California (reach 3,292,628), Texas (reach 2,173,317), and Florida (reach 1,603,964). These three regions account for the largest share of the active audience.

What other brands do Sabrina Carpenter fans also like?

Beyond Sabrina Carpenter itself, the audience over-indexes on Reneé Rapp (50.43×), Peyton List (actress, born 1998) (53.38×), Hailee Steinfeld (21.47×), and Cameron Boyce (40.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sabrina Carpenter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.