Rascasse Audience Intelligence

Madison Beer Audience in United States

A data profile of the people who buy, follow and care about Madison Beer in United States — modelled from more than twelve digital signal sources. Madison Beer has an estimated audience of 9,997,190 people in United States.

#4among R&B in United States#196among Person in United States#256in Music & Radio

The average Madison Beer fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sabrina Carpenter, Hailee Steinfeld, Zara Larsson, with strongest over-indexing on Sabrina Carpenter (25.03× the country average).

Demographically, the Madison Beer audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madison Beer fan in United States is more female, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Sabrina Carpenter.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madison Beer profile in United States.

Audience size
10M
in United States
Gender
58.2%♀
41.8% male
Age
31.2
average years
Country rank
#3575
Person in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madison Beer fans

58.2% are female, 41.8% are male, average age 31.2.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Madison Beer audience in United States
MetricValue
Female58.2%
Male41.8%
Average age31.2
Estimated audience size9,997,190
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Madison Beer audience in United States
Age bracketShare%
16-1945%
20-2921%
30-3913%
40-4911%
50+11%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Madison Beer audience comes from United States.

Worldwide audience distribution share by country for Madison Beer
CountryShare
United States40.0%
Canada5.0%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madison Beer audience in United States is strongest.

Fig. 05

Top regions by affinity

Madison Beer fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.49×
02Oregon~100K1.31×
03California~1.5M1.27×
04Idaho~60K1.21×
05Washington~200K1.16×
06Arizona~200K1.15×
07Colorado~200K1.14×
08Hawaii~50K1.13×
09Nevada~100K1.11×
10Massachusetts~200K1.10×
11Minnesota~100K1.09×
12New Jersey~300K1.08×
13Connecticut~100K1.08×
14North Dakota~20K1.07×
15Texas~900K1.06×
16New York~600K1.06×
17Wisconsin~200K1.05×
18Nebraska~50K1.05×
19Illinois~300K1.04×
20Kansas~80K1.04×
21Missouri~200K1.03×
22Michigan~300K1.02×
23Virginia~200K1.02×
24Pennsylvania~300K1.01×
25Montana~30K1.01×
26Iowa~80K0.99×
27New Hampshire~40K0.99×
28Indiana~200K0.97×
29Oklahoma~100K0.97×
30South Dakota~20K0.97×
31Florida~600K0.96×
32North Carolina~300K0.96×
33New Mexico~50K0.95×
34Ohio~300K0.94×
35Rhode Island~30K0.92×
36Tennessee~200K0.91×
37Maryland~100K0.90×
38Kentucky~100K0.90×
39Washington, District of Columbia~30K0.89×
40Georgia~300K0.88×
41Louisiana~100K0.88×
42Maine~30K0.88×
43Arkansas~70K0.87×
44Alaska~20K0.86×
45West Virginia~40K0.85×
46South Carolina~100K0.82×
47Alabama~100K0.82×
48Vermont~10K0.82×
49Delaware~20K0.80×
50Mississippi~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Madison Beer, United States
0.73×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madison Beer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madison Beer audience
#·InterestCategoryAffinity×
01Zara LarssonMusic & Radio27.40×
02Sabrina CarpenterMusic & Radio25.03×
03Ellie GouldingMusic & Radio24.49×
04Hailee SteinfeldMovies & TV24.42×
05Dua LipaMusic & Radio21.39×
06Rita OraMusic & Radio21.39×
07Alexis RenInternet & Social Media20.19×
08Reneé RappMusic & Radio18.71×
09Mads MikkelsenMovies & TV18.62×
10Tate McRaeMusic & Radio15.76×
11Cynthia ErivoMovies & TV13.55×
12Groundhog Day (film)Movies & TV12.48×
13Lana Del ReyMusic & Radio12.47×
14AngèleMusic & Radio11.54×
15Jessie MurphMusic & Radio10.80×
16Charli XCXMusic & Radio10.32×
17Tom HollandMovies & TV9.91×
18Olivia DeanMusic & Radio9.71×
19Billie EilishMusic & Radio6.69×
20Ariana GrandeMusic & Radio4.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madison Beer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madison Beer audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.43×
Social Media UsageJOY1.25×
TraditionCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madison Beer audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.83×
Quality AwarenessPREMIUM0.84×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madison Beer have in United States?

Madison Beer has an estimated audience of 9,997,190 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Madison Beer fans?

58.2% of Madison Beer fans are female, 41.8% are male, with an average age of 31.2 years.

03

Which brands do Madison Beer fans like most?

Madison Beer fans show strongest brand affinity for Sabrina Carpenter (25.03×), Hailee Steinfeld (24.42×), and Zara Larsson (27.4×) over the country average.

04

Where do Madison Beer fans live in United States?

Madison Beer fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Madison Beer fans also like?

Beyond Madison Beer itself, the audience over-indexes on Hailee Steinfeld (24.42×), Zara Larsson (27.4×), Dua Lipa (21.39×), and Tate McRae (15.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See Madison Beer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Madison Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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