Madison Beer Audience in United States

Madison Beer logo

Madison Beer has an estimated audience of 9,601,709 people in United States. 58.2% are female, 41.8% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Sabrina Carpenter, Hailee Steinfeld, Dua Lipa, Tate McRae, Zara Larsson.

The average Madison Beer fan in United States is 31.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sabrina Carpenter, Hailee Steinfeld, Dua Lipa, with strongest over-indexing on Sabrina Carpenter (25.03× the country average). Demographically, the Madison Beer audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Madison Beer fans

Demographic split for Madison Beer audience in United States
MetricValue
Female58.2%
Male41.8%
Average age31.2
Estimated audience size9,601,709

Audience persona

The typical Madison Beer fan in United States is more female, around 31.2 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Madison Beer in United States
RegionReachAffinity
California1,468,0011.39×
Texas988,4221.2×
Florida686,6121.06×
New York633,4811.18×
Illinois369,4241.15×
Pennsylvania326,3741.01×
North Carolina293,7201.02×
Georgia290,2170.98×
Ohio282,9560.96×
New Jersey274,1321.12×
Michigan271,0291.08×
Virginia243,9711.04×
Washington241,1351.25×
Arizona237,3351.21×
Massachusetts208,4401.1×
Tennessee184,0120.96×
Indiana175,2701×
Colorado167,2681.11×
Missouri161,6461.04×
Wisconsin155,1441.07×
Maryland152,3380.92×
Minnesota146,9601.07×
Utah131,4981.53×
South Carolina119,6650.83×
Oregon119,4231.09×
Louisiana114,8270.93×
Alabama113,3190.84×
Nevada108,5941.17×
Oklahoma106,6611×
Connecticut105,3761.09×
Kentucky104,9710.87×
Iowa72,7140.92×
Kansas71,5780.95×
Arkansas70,2910.89×
Mississippi57,7970.73×
Idaho52,7221.09×
Nebraska48,8521.01×
Hawaii47,8961.16×
New Mexico46,3520.96×
West Virginia35,2100.79×
New Hampshire34,4340.91×
Maine27,8660.81×
Rhode Island26,4430.87×
Washington, District of Columbia25,8170.89×
Montana23,6160.89×
Delaware18,9910.72×
South Dakota18,5630.84×
North Dakota17,6900.9×
Alaska17,6010.86×
Vermont12,4890.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madison Beer audience
BrandAffinityCategory
Sabrina Carpenter25.03×Music & Radio
Hailee Steinfeld24.42×Movies & TV
Dua Lipa21.39×Music & Radio
Tate McRae15.76×Music & Radio
Zara Larsson27.4×Music & Radio
Reneé Rapp18.71×Music & Radio
Cynthia Erivo13.55×Movies & TV
Jessie Murph10.8×Music & Radio
Mads Mikkelsen18.62×Movies & TV
Rita Ora21.39×Music & Radio
Tom Holland9.91×Movies & TV
Lana Del Rey12.47×Music & Radio
Ellie Goulding24.49×Music & Radio
Olivia Dean9.71×Music & Radio
Billie Eilish6.69×Music & Radio
Euphoria2.26×Movies & TV
Groundhog Day (film)12.48×Movies & TV
Charli XCX10.32×Music & Radio
Chappell Roan6.12×Music & Radio
Ariana Grande4.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madison Beer audience
TraitClusterScore
SustainabilityBALANCE2.16
MindfulnessBALANCE1.68
Luxury OrientationPREMIUM1.67
Early Adopter MentalityPOWER1.65
LGBTQ+ IdentityOPEN1.49
ExtroversionTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Madison Beer
CountryShare
United States38.2%
India5.9%
Canada5.1%

See Madison Beer audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Madison Beer have in United States?

Madison Beer has an estimated audience of 9,601,709 people in United States, concentrated in California and Texas.

What is the gender split and age of Madison Beer fans?

58.2% of Madison Beer fans are female, 41.8% are male, with an average age of 31.2 years.

Which brands do Madison Beer fans like most?

Madison Beer fans show strongest brand affinity for Sabrina Carpenter (25.03×), Hailee Steinfeld (24.42×), and Dua Lipa (21.39×) over the country average.

Where do Madison Beer fans live in United States?

Madison Beer fans in United States are most concentrated in California (reach 1,468,001), Texas (reach 988,422), and Florida (reach 686,612). These three regions account for the largest share of the active audience.

What other brands do Madison Beer fans also like?

Beyond Madison Beer itself, the audience over-indexes on Hailee Steinfeld (24.42×), Dua Lipa (21.39×), Tate McRae (15.76×), and Zara Larsson (27.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madison Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.