Dua Lipa Audience in United States
Dua Lipa has an estimated audience of 7,684,914 people in United States. 59.8% are female, 40.2% are male, average age 30.3. Top regions: California, Texas, New York. Top brand affinities: Guy Fieri, Home construction, Product design, JibJab, UK garage.
The average Dua Lipa fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Guy Fieri, Home construction, Product design, with strongest over-indexing on Guy Fieri (154.42× the country average). Demographically, the Dua Lipa audience skews more female with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dua Lipa fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 30.3 |
| Estimated audience size | 7,684,914 |
Audience persona
The typical Dua Lipa fan in United States is more female, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Guy Fieri.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 962,412 | 1.14× |
| Texas | 740,894 | 1.12× |
| New York | 558,869 | 1.3× |
| Florida | 534,967 | 1.03× |
| Illinois | 290,520 | 1.13× |
| Pennsylvania | 283,910 | 1.1× |
| Ohio | 239,963 | 1.01× |
| New Jersey | 234,858 | 1.2× |
| North Carolina | 219,246 | 0.95× |
| Michigan | 215,423 | 1.07× |
| Georgia | 214,174 | 0.9× |
| Arizona | 200,108 | 1.28× |
| Virginia | 193,527 | 1.03× |
| Massachusetts | 188,773 | 1.25× |
| Washington | 176,253 | 1.14× |
| Colorado | 146,007 | 1.21× |
| Tennessee | 141,393 | 0.92× |
| Indiana | 128,830 | 0.92× |
| Missouri | 127,875 | 1.03× |
| Maryland | 126,594 | 0.96× |
| Minnesota | 116,302 | 1.06× |
| Wisconsin | 111,851 | 0.97× |
| South Carolina | 101,095 | 0.87× |
| Alabama | 98,575 | 0.92× |
| Oregon | 94,862 | 1.08× |
| Connecticut | 93,644 | 1.21× |
| Kentucky | 87,453 | 0.91× |
| Louisiana | 80,741 | 0.81× |
| Nevada | 78,032 | 1.05× |
| Oklahoma | 77,899 | 0.91× |
| Utah | 75,275 | 1.09× |
| Iowa | 60,132 | 0.95× |
| Kansas | 57,218 | 0.94× |
| Arkansas | 50,188 | 0.79× |
| Mississippi | 40,912 | 0.65× |
| New Mexico | 39,840 | 1.03× |
| Idaho | 37,165 | 0.96× |
| Nebraska | 36,610 | 0.95× |
| New Hampshire | 33,161 | 1.1× |
| Hawaii | 30,839 | 0.93× |
| Washington, District of Columbia | 27,200 | 1.18× |
| Maine | 26,417 | 0.96× |
| Rhode Island | 26,119 | 1.07× |
| West Virginia | 25,489 | 0.71× |
| Montana | 21,418 | 1× |
| Delaware | 17,374 | 0.82× |
| Alaska | 16,852 | 1.03× |
| South Dakota | 14,229 | 0.8× |
| Vermont | 13,586 | 1.01× |
| North Dakota | 12,601 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guy Fieri | 154.42× | Movies & TV |
| Home construction | 3.73× | Home & Garden |
| Product design | 3.93× | Business & Career |
| JibJab | 9.28× | Internet & Social Media |
| UK garage | 7.62× | Music & Radio |
| Iowa Hawkeyes | 10.46× | Sports |
| Celtic mythology | 11.42× | Arts & Culture |
| Elsword | 17.14× | Games |
| Isometric exercise | 9.09× | Sports |
| Tezz | 6.92× | Movies & TV |
| Electrolyte | 4.53× | Health |
| Historical fantasy | 26.12× | Literature |
| Whataburger | 1.51× | Food & Beverages |
| Voter registration | 3.7× | Politics & Society |
| Figure painting (hobby) | 3.93× | Arts & Culture |
| Racing | 1.69× | Cars & Mobility |
| UncommonGoods | 12.38× | Shopping |
| Stamp collecting | 2.82× | Home & Garden |
| Pro-Ject | 2.42× | Music & Radio |
| Oliver Platt | 4.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.78 |
| Tradition | CONSERVATISM | 2.01 |
| Extroversion | THRILL | 1.6 |
| Community Orientation | OPEN | 1.39 |
| Mindfulness | BALANCE | 1.35 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 6.3% |
| Brazil | 6.3% |
See Dua Lipa audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Dua Lipa have in United States?
Dua Lipa has an estimated audience of 7,684,914 people in United States, concentrated in California and Texas.
What is the gender split and age of Dua Lipa fans?
59.8% of Dua Lipa fans are female, 40.2% are male, with an average age of 30.3 years.
Which brands do Dua Lipa fans like most?
Dua Lipa fans show strongest brand affinity for Guy Fieri (154.42×), Home construction (3.73×), and Product design (3.93×) over the country average.
Where do Dua Lipa fans live in United States?
Dua Lipa fans in United States are most concentrated in California (reach 962,412), Texas (reach 740,894), and New York (reach 558,869). These three regions account for the largest share of the active audience.
What other brands do Dua Lipa fans also like?
Beyond Dua Lipa itself, the audience over-indexes on Home construction (3.73×), Product design (3.93×), JibJab (9.28×), and UK garage (7.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dua Lipa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.