Rascasse Audience Intelligence

Dua Lipa Audience in United States

A data profile of the people who buy, follow and care about Dua Lipa in United States — modelled from more than twelve digital signal sources. Dua Lipa has an estimated audience of 8,497,049 people in United States.

#21among Singer-songwriter in United States#271among Person in United States#306in Music & Radio

The average Dua Lipa fan in United States is 30.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include dArtagnan, verifiziert, with strongest over-indexing on dArtagnan (4.11× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 50 regions tracked by Rascasse.

The typical Dua Lipa fan in United States is more female, around 30.3 years old, with a notable affinity for dArtagnan.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dua Lipa profile in United States.

Audience size
8.5M
in United States
Gender
59.8%♀
40.2% male
Age
30.3
average years
Country rank
#4184
Person in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dua Lipa fans

59.8% are female, 40.2% are male, average age 30.3.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Dua Lipa audience in United States
MetricValue
Female59.8%
Male40.2%
Average age30.3
Estimated audience size8,497,049
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Dua Lipa audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Dua Lipa audience comes from United States.

Worldwide audience distribution share by country for Dua Lipa
CountryShare
United States20.6%
Italy7.6%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dua Lipa audience in United States is strongest.

Fig. 05

Top regions by affinity

Dua Lipa fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.34×
02New York~600K1.33×
03Connecticut~100K1.25×
04California~1M1.24×
05Washington, District of Columbia~30K1.24×
06New Jersey~200K1.22×
07Washington~200K1.21×
08Arizona~200K1.18×
09Colorado~100K1.15×
10Illinois~300K1.14×
11Rhode Island~30K1.14×
12Utah~80K1.13×
13New Hampshire~30K1.10×
14Texas~700K1.09×
15Florida~600K1.08×
16Oregon~90K1.07×
17Pennsylvania~300K1.06×
18Nevada~80K1.05×
19New Mexico~40K1.05×
20Vermont~10K1.05×
21Virginia~200K1.04×
22Alaska~20K1.03×
23Minnesota~100K1.01×
24Montana~20K1.01×
25Michigan~200K1.00×
26Maine~30K1.00×
27Hawaii~30K0.99×
28Maryland~100K0.98×
29Missouri~100K0.98×
30Ohio~200K0.96×
31Idaho~40K0.96×
32Wisconsin~100K0.94×
33Nebraska~40K0.94×
34North Carolina~200K0.93×
35Kansas~60K0.93×
36Georgia~200K0.92×
37Iowa~60K0.92×
38Tennessee~100K0.90×
39Indiana~100K0.90×
40Oklahoma~80K0.89×
41Kentucky~80K0.87×
42Alabama~90K0.86×
43Delaware~20K0.86×
44South Carolina~100K0.84×
45North Dakota~10K0.83×
46Louisiana~80K0.82×
47South Dakota~10K0.81×
48Arkansas~50K0.79×
49West Virginia~30K0.73×
50Mississippi~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Dua Lipa, United States
0.64×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dua Lipa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dua Lipa audience
#·InterestCategoryAffinity×
01dArtagnanMusic & Radio4.11×
02verifiziertMusic & Radio1.54×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Dua Lipa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dua Lipa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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