Dua Lipa Audience in United States

Dua Lipa has an estimated audience of 7,684,914 people in United States. 59.8% are female, 40.2% are male, average age 30.3. Top regions: California, Texas, New York. Top brand affinities: Rita Ora, Sabrina Carpenter, Madison Beer, Teyana Taylor, Disneyland Paris.

The average Dua Lipa fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rita Ora, Sabrina Carpenter, Madison Beer, with strongest over-indexing on Rita Ora (154.42× the country average). Demographically, the Dua Lipa audience skews more female with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Dua Lipa fans

Demographic split for Dua Lipa audience in United States
MetricValue
Female59.8%
Male40.2%
Average age30.3
Estimated audience size7,684,914

Audience persona

The typical Dua Lipa fan in United States is more female, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rita Ora.

Top regions in United States

Top regions ranked by reach for Dua Lipa in United States
RegionReachAffinity
California962,4121.14×
Texas740,8941.12×
New York558,8691.3×
Florida534,9671.03×
Illinois290,5201.13×
Pennsylvania283,9101.1×
Ohio239,9631.01×
New Jersey234,8581.2×
North Carolina219,2460.95×
Michigan215,4231.07×
Georgia214,1740.9×
Arizona200,1081.28×
Virginia193,5271.03×
Massachusetts188,7731.25×
Washington176,2531.14×
Colorado146,0071.21×
Tennessee141,3930.92×
Indiana128,8300.92×
Missouri127,8751.03×
Maryland126,5940.96×
Minnesota116,3021.06×
Wisconsin111,8510.97×
South Carolina101,0950.87×
Alabama98,5750.92×
Oregon94,8621.08×
Connecticut93,6441.21×
Kentucky87,4530.91×
Louisiana80,7410.81×
Nevada78,0321.05×
Oklahoma77,8990.91×
Utah75,2751.09×
Iowa60,1320.95×
Kansas57,2180.94×
Arkansas50,1880.79×
Mississippi40,9120.65×
New Mexico39,8401.03×
Idaho37,1650.96×
Nebraska36,6100.95×
New Hampshire33,1611.1×
Hawaii30,8390.93×
Washington, District of Columbia27,2001.18×
Maine26,4170.96×
Rhode Island26,1191.07×
West Virginia25,4890.71×
Montana21,4181×
Delaware17,3740.82×
Alaska16,8521.03×
South Dakota14,2290.8×
Vermont13,5861.01×
North Dakota12,6010.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dua Lipa audience
BrandAffinityCategory
Rita Ora154.42×Music & Radio
Sabrina Carpenter16.47×Music & Radio
Madison Beer21.32×Music & Radio
Teyana Taylor18.29×Movies & TV
Disneyland Paris12.86×Travel & Leisure
Hilary Duff11.36×Movies & TV
Hair Extensions5.23×Beauty & Wellness
Kia Sportage17.14×Cars & Mobility
Ellie Goulding20.94×Music & Radio
Lorde12.69×Music & Radio
YouTube Music3.99×Internet & Social Media
Meghan Trainor9.16×Music & Radio
Brittany Snow6.58×Movies & TV
Charli XCX9.2×Music & Radio
Jessie J23.4×Music & Radio
Fifth Harmony17.8×Music & Radio
Gwen Stefani9.33×Music & Radio
Master P18.02×Music & Radio
Lana Del Rey8.47×Music & Radio
Zara Larsson9.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dua Lipa audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.78
TraditionCONSERVATISM2.01
ExtroversionTHRILL1.6
Community OrientationOPEN1.39
MindfulnessBALANCE1.35
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Dua Lipa
CountryShare
United States20.5%
United Kingdom6.3%
Brazil6.3%

See Dua Lipa audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Dua Lipa have in United States?

Dua Lipa has an estimated audience of 7,684,914 people in United States, concentrated in California and Texas.

What is the gender split and age of Dua Lipa fans?

59.8% of Dua Lipa fans are female, 40.2% are male, with an average age of 30.3 years.

Which brands do Dua Lipa fans like most?

Dua Lipa fans show strongest brand affinity for Rita Ora (154.42×), Sabrina Carpenter (16.47×), and Madison Beer (21.32×) over the country average.

Where do Dua Lipa fans live in United States?

Dua Lipa fans in United States are most concentrated in California (reach 962,412), Texas (reach 740,894), and New York (reach 558,869). These three regions account for the largest share of the active audience.

What other brands do Dua Lipa fans also like?

Beyond Dua Lipa itself, the audience over-indexes on Sabrina Carpenter (16.47×), Madison Beer (21.32×), Teyana Taylor (18.29×), and Disneyland Paris (12.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dua Lipa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.