Flo Rida Audience in United States

Flo Rida logo

Flo Rida has an estimated audience of 11,470,039 people in United States. 53.5% are female, 46.5% are male, average age 28.6. Top brand affinities: Home equity, Joe Lynn Turner, Guy Fieri, Progressive rock, Product design.

Top brand affinities include Home equity, Joe Lynn Turner, Guy Fieri, with strongest over-indexing on Home equity (8.63× the country average). Demographically, the Flo Rida audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Flo Rida fans

Demographic split for Flo Rida audience in United States
MetricValue
Female53.5%
Male46.5%
Average age28.6
Estimated audience size11,470,039

Audience persona

The typical Flo Rida fan in United States is balanced, around 28.6 years old, with strong Extroversion tendencies and a notable affinity for Home equity.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flo Rida audience
BrandAffinityCategory
Home equity8.63×Home & Garden
Joe Lynn Turner103.32×Music & Radio
Guy Fieri10.3×Movies & TV
Progressive rock4.95×Music & Radio
Product design4.16×Business & Career
Combat sport2.93×Sports
Elsword27.04×Games
Home construction2.29×Home & Garden
Brown County, Wisconsin20.98×Travel & Leisure
Nationality3.14×Politics & Society
Dog breed1.67×Pets & Animals
3D printing3.19×Technology & Electronics
Gomer Pyle, U.S.M.C.33.32×Movies & TV
Pro-Ject4.97×Music & Radio
University of Oklahoma College of Medicine79.6×Business & Career
The Devil's Rejects11.61×Movies & TV
Arnold Palmer6.34×Sports
Tezz6.11×Movies & TV
Racing2.07×Cars & Mobility
Kenpō22.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flo Rida audience
TraitClusterScore
ExtroversionTHRILL1.59
Urban LifestyleOPEN1.28
Convenience OrientationPREMIUM1.26
Early Adopter MentalityPOWER1.18
LGBTQ+ IdentityOPEN1.16
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Flo Rida
CountryShare
United States40.8%
Brazil27.0%
Canada2.9%

See Flo Rida audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Flo Rida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.