Rascasse Audience Intelligence

Lily Allen Audience in United States

A data profile of the people who buy, follow and care about Lily Allen in United States — modelled from more than twelve digital signal sources. Lily Allen has an estimated audience of 4,025,335 people in United States.

#75among Singer-songwriter in United States#1008among Person in United States#746in Music & Radio

The average Lily Allen fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Will Poulter, Boy George, Alfie Allen, with strongest over-indexing on Will Poulter (124.78× the country average).

Demographically, the Lily Allen audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lily Allen fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Will Poulter.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lily Allen profile in United States.

Audience size
4M
in United States
Gender
63.8%♀
36.2% male
Age
37.4
average years
Country rank
#8016
Person in United States
Fig. 01

Search interest · 12-month trend

+91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lily Allen fans

63.8% are female, 36.2% are male, average age 37.4.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Lily Allen audience in United States
MetricValue
Female63.8%
Male36.2%
Average age37.4
Estimated audience size4,025,335
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Lily Allen audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4915%
50+21%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Lily Allen audience comes from United States.

Worldwide audience distribution share by country for Lily Allen
CountryShare
United States32.3%
United Kingdom23.0%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lily Allen audience in United States is strongest.

Fig. 05

Top regions by affinity

Lily Allen fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.62×
02Oregon~60K1.44×
03Massachusetts~100K1.39×
04Washington~100K1.35×
05Vermont~9K1.32×
06New York~300K1.24×
07Colorado~70K1.22×
08Maine~20K1.20×
09California~500K1.19×
10Illinois~100K1.18×
11Minnesota~60K1.18×
12New Hampshire~20K1.15×
13Rhode Island~10K1.13×
14Pennsylvania~100K1.12×
15Connecticut~40K1.12×
16Utah~40K1.06×
17New Jersey~100K1.04×
18Maryland~70K1.03×
19Wisconsin~60K1.03×
20Virginia~90K1.01×
21Missouri~60K1.00×
22Idaho~20K0.99×
23Montana~10K0.97×
24Alaska~8K0.97×
25Michigan~90K0.96×
26Oklahoma~40K0.95×
27Ohio~100K0.93×
28Nebraska~20K0.92×
29New Mexico~20K0.92×
30North Carolina~100K0.91×
31Arizona~70K0.91×
32Tennessee~70K0.91×
33Indiana~60K0.90×
34Kentucky~40K0.90×
35Kansas~30K0.90×
36North Dakota~7K0.89×
37Nevada~30K0.88×
38Delaware~9K0.87×
39Texas~300K0.85×
40Hawaii~10K0.85×
41Iowa~30K0.84×
42Georgia~100K0.83×
43South Dakota~7K0.83×
44South Carolina~50K0.82×
45West Virginia~10K0.80×
46Florida~200K0.77×
47Louisiana~40K0.77×
48Arkansas~20K0.77×
49Alabama~40K0.67×
50Mississippi~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Lily Allen, United States
0.58×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lily Allen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lily Allen audience
#·InterestCategoryAffinity×
01Frost/Nixon (film)Movies & TV362.16×
02Alfie AllenMovies & TV180.75×
03SantigoldMusic & Radio180.08×
04Die AntwoordMusic & Radio176.64×
05Valerian and the City of a Thousand PlanetsMovies & TV150.80×
06Will PoulterMovies & TV124.78×
07Dan StevensMovies & TV123.45×
08Transcendence (2014 film)Movies & TV114.64×
09Vicky Cristina BarcelonaMovies & TV114.32×
10Joan CollinsFashion & Accessoires102.15×
11Suki WaterhouseFashion & Accessoires101.36×
12Mark RonsonMusic & Radio99.55×
13Joel EdgertonMovies & TV97.52×
14Rebecca HallMovies & TV90.37×
15The Prestige (film)Movies & TV81.12×
16Boy GeorgeMusic & Radio78.51×
17Jessica ChastainMovies & TV74.74×
18Rosamund PikeMovies & TV47.14×
19Kate BeckinsaleMovies & TV38.76×
20Jon HammMovies & TV33.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lily Allen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lily Allen audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.80×
SpiritualityBALANCE1.45×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lily Allen audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.92×
PatriotismCONSERVATISM0.97×
Career OrientationPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lily Allen have in United States?

Lily Allen has an estimated audience of 4,025,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lily Allen fans?

63.8% of Lily Allen fans are female, 36.2% are male, with an average age of 37.4 years.

03

Which brands do Lily Allen fans like most?

Lily Allen fans show strongest brand affinity for Will Poulter (124.78×), Boy George (78.51×), and Alfie Allen (180.75×) over the country average.

04

Where do Lily Allen fans live in United States?

Lily Allen fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lily Allen fans also like?

Beyond Lily Allen itself, the audience over-indexes on Boy George (78.51×), Alfie Allen (180.75×), Suki Waterhouse (101.36×), and Die Antwoord (176.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Lily Allen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lily Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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