Lily Allen Audience in United States

Lily Allen logo

Lily Allen has an estimated audience of 3,784,764 people in United States. 63.8% are female, 36.2% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Will Poulter, Suki Waterhouse, Alfie Allen, Die Antwoord, Dan Stevens.

The average Lily Allen fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Will Poulter, Suki Waterhouse, Alfie Allen, with strongest over-indexing on Will Poulter (124.78× the country average). Demographically, the Lily Allen audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Lily Allen fans

Demographic split for Lily Allen audience in United States
MetricValue
Female63.8%
Male36.2%
Average age37.4
Estimated audience size3,784,764

Audience persona

The typical Lily Allen fan in United States is more female, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Will Poulter.

Top regions in United States

Top regions ranked by reach for Lily Allen in United States
RegionReachAffinity
California535,7131.29×
Texas319,7470.98×
New York276,6071.31×
Florida217,8220.85×
Pennsylvania141,7471.11×
Illinois136,4381.08×
Ohio118,4281.02×
North Carolina108,2690.95×
Georgia107,3910.92×
New Jersey102,7861.07×
Washington101,6211.34×
Michigan101,6091.03×
Virginia95,5731.04×
Massachusetts94,4181.27×
Arizona73,3830.95×
Tennessee72,5290.96×
Colorado72,4681.21×
Maryland67,0881.03×
Indiana65,1850.94×
Missouri64,0931.05×
Minnesota63,3941.17×
Oregon61,2541.41×
Wisconsin57,2641.01×
Kentucky47,8051.01×
South Carolina46,8320.82×
Connecticut42,6941.12×
Oklahoma40,1290.95×
Louisiana39,4730.81×
Alabama36,0140.68×
Nevada35,8490.98×
Utah35,8141.06×
Kansas27,7340.93×
Iowa27,1320.87×
Arkansas25,2110.81×
Mississippi18,8210.6×
Idaho18,2530.96×
New Mexico17,5290.92×
New Hampshire17,1521.15×
Nebraska17,0560.9×
Maine15,9741.18×
Hawaii14,8710.91×
West Virginia14,2180.81×
Washington, District of Columbia13,8681.22×
Rhode Island13,5411.12×
Montana10,2610.98×
Delaware8,9600.86×
Vermont7,6711.15×
Alaska7,6050.94×
South Dakota6,3820.73×
North Dakota6,1010.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lily Allen audience
BrandAffinityCategory
Will Poulter124.78×Movies & TV
Suki Waterhouse101.36×Fashion & Accessoires
Alfie Allen180.75×Movies & TV
Die Antwoord176.64×Music & Radio
Dan Stevens123.45×Movies & TV
Jessica Chastain74.74×Movies & TV
Rebecca Hall90.37×Movies & TV
Frost/Nixon (film)362.16×Movies & TV
Joel Edgerton97.52×Movies & TV
The Prestige (film)81.12×Movies & TV
Valerian and the City of a Thousand Planets150.8×Movies & TV
Joan Collins102.15×Fashion & Accessoires
Rosamund Pike47.14×Movies & TV
Jon Hamm33.48×Movies & TV
Mark Ronson99.55×Music & Radio
Kate Beckinsale38.76×Movies & TV
Santigold180.08×Music & Radio
Transcendence (2014 film)114.64×Movies & TV
Vicky Cristina Barcelona114.32×Movies & TV
Tommy Cash147.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lily Allen audience
TraitClusterScore
ExtroversionTHRILL1.97
Early Adopter MentalityPOWER1.35
SustainabilityBALANCE1.28
CreativityOPEN1.25
Community OrientationOPEN1.22
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Lily Allen
CountryShare
United States31.5%
United Kingdom23.2%
Australia4.8%

See Lily Allen audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Lily Allen have in United States?

Lily Allen has an estimated audience of 3,784,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Lily Allen fans?

63.8% of Lily Allen fans are female, 36.2% are male, with an average age of 37.4 years.

Which brands do Lily Allen fans like most?

Lily Allen fans show strongest brand affinity for Will Poulter (124.78×), Suki Waterhouse (101.36×), and Alfie Allen (180.75×) over the country average.

Where do Lily Allen fans live in United States?

Lily Allen fans in United States are most concentrated in California (reach 535,713), Texas (reach 319,747), and New York (reach 276,607). These three regions account for the largest share of the active audience.

What other brands do Lily Allen fans also like?

Beyond Lily Allen itself, the audience over-indexes on Suki Waterhouse (101.36×), Alfie Allen (180.75×), Die Antwoord (176.64×), and Dan Stevens (123.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lily Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.