Morgan Wallen Audience in United States

Morgan Wallen logo

Morgan Wallen has an estimated audience of 12,355,557 people in United States. 50.1% are female, 49.9% are male, average age 34.1. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, Japanese domestic market, Progressive rock, Combat sport, Queens College, City University of New York.

The average Morgan Wallen fan in United States is 34.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, Japanese domestic market, Progressive rock, with strongest over-indexing on Dog breed (1.53× the country average). Demographically, the Morgan Wallen audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Morgan Wallen fans

Demographic split for Morgan Wallen audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.1
Estimated audience size12,355,557

Audience persona

The typical Morgan Wallen fan in United States is balanced, around 34.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Morgan Wallen in United States
RegionReachAffinity
Texas997,5540.94×
California918,8380.68×
Florida783,7380.94×
Tennessee623,3842.52×
New York473,3610.69×
North Carolina459,4391.24×
Ohio434,9831.14×
Pennsylvania432,5411.04×
Illinois364,3070.89×
Georgia355,2450.93×
Michigan293,4600.91×
Indiana283,8291.26×
Virginia270,9250.9×
New Jersey243,8990.78×
Missouri242,6161.22×
Minnesota240,8111.36×
Colorado229,8591.18×
South Carolina226,2521.22×
Kentucky216,4691.4×
Alabama215,5311.25×
Wisconsin209,9851.13×
Arizona199,7480.79×
Massachusetts192,5610.79×
Washington187,0970.75×
Louisiana161,6081.01×
Oklahoma150,1901.09×
Mississippi140,9831.38×
Maryland140,1070.66×
Arkansas119,0661.17×
Kansas116,2711.19×
Iowa116,1881.14×
Oregon108,9990.77×
Nevada107,9200.9×
Utah102,0230.92×
Connecticut100,9610.81×
West Virginia71,9551.25×
Nebraska61,6601×
Idaho59,2270.96×
New Mexico57,3040.92×
New Hampshire43,1180.89×
Maine39,3270.89×
Montana37,0581.08×
Hawaii30,5410.58×
Rhode Island29,8310.76×
North Dakota29,7451.17×
South Dakota28,0150.98×
Delaware25,0660.74×
Washington, District of Columbia23,1050.62×
Wyoming17,0360.93×
Vermont15,1070.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morgan Wallen audience
BrandAffinityCategory
Dog breed1.53×Pets & Animals
Japanese domestic market5.89×Politics & Society
Progressive rock2.59×Music & Radio
Combat sport1.89×Sports
Queens College, City University of New York8.56×Business & Career
Grinch4.57×Movies & TV
Product design2.17×Business & Career
Goop5.59×Internet & Social Media
Vocal harmony4.27×Music & Radio
No Escape (1994 film)9.79×Movies & TV
Elsword14.02×Games
Historic site3.51×Arts & Culture
Mathcore5.61×Music & Radio
Bank account1.64×Business & Career
Harlow7.63×Travel & Leisure
Joshua Jackson2.92×Movies & TV
Governor of Michigan4.25×Politics & Society
Fairy godmother4.21×Literature
TV Fanatic5.97×Movies & TV
Iowa Hawkeyes4.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morgan Wallen audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.48
ExtroversionTHRILL1.44
Early Adopter MentalityPOWER1.43
Family OrientationCONSERVATISM1.1
DIY MentalityTHRILL1.09
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Morgan Wallen
CountryShare
United States77.2%
Canada8.4%
United Kingdom2.8%

See Morgan Wallen audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Morgan Wallen have in United States?

Morgan Wallen has an estimated audience of 12,355,557 people in United States, concentrated in Texas and California.

What is the gender split and age of Morgan Wallen fans?

50.1% of Morgan Wallen fans are female, 49.9% are male, with an average age of 34.1 years.

Which brands do Morgan Wallen fans like most?

Morgan Wallen fans show strongest brand affinity for Dog breed (1.53×), Japanese domestic market (5.89×), and Progressive rock (2.59×) over the country average.

Where do Morgan Wallen fans live in United States?

Morgan Wallen fans in United States are most concentrated in Texas (reach 997,554), California (reach 918,838), and Florida (reach 783,738). These three regions account for the largest share of the active audience.

What other brands do Morgan Wallen fans also like?

Beyond Morgan Wallen itself, the audience over-indexes on Japanese domestic market (5.89×), Progressive rock (2.59×), Combat sport (1.89×), and Queens College, City University of New York (8.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morgan Wallen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.