Kendrick Lamar Audience in United States

Kendrick Lamar logo

Kendrick Lamar has an estimated audience of 8,892,883 people in United States. 47.7% are female, 52.3% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Emma Thompson, Sandra Oh, Tyler, The Creator, Jimmy Kimmel, SZA (singer).

The average Kendrick Lamar fan in United States is 30.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emma Thompson, Sandra Oh, Tyler, The Creator, with strongest over-indexing on Emma Thompson (25.35× the country average). Demographically, the Kendrick Lamar audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Kendrick Lamar fans

Demographic split for Kendrick Lamar audience in United States
MetricValue
Female47.7%
Male52.3%
Average age30.0
Estimated audience size8,892,883

Audience persona

The typical Kendrick Lamar fan in United States is balanced, around 30.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Emma Thompson.

Top regions in United States

Top regions ranked by reach for Kendrick Lamar in United States
RegionReachAffinity
California1,328,1071.36×
Texas889,6471.16×
Florida606,1831.01×
New York556,0261.12×
Georgia370,2151.35×
Illinois342,8391.16×
Pennsylvania333,6731.11×
North Carolina325,1501.22×
Ohio304,7511.11×
Michigan260,5281.12×
New Jersey254,7721.13×
Virginia244,1551.13×
Maryland211,4721.38×
Massachusetts199,5661.14×
Washington198,8551.11×
Tennessee186,8061.05×
Indiana169,9621.05×
Missouri163,3901.14×
South Carolina148,1861.11×
Louisiana144,2911.26×
Colorado140,7951×
Minnesota129,9581.02×
Wisconsin125,1720.94×
Arizona121,9130.67×
Kentucky112,4111.01×
Nevada106,2411.24×
Oregon105,6451.04×
Connecticut97,5261.09×
Oklahoma94,8840.96×
Mississippi78,8301.08×
Alabama72,4680.58×
Arkansas71,9900.98×
Utah69,6360.87×
Kansas69,4030.99×
Iowa67,5150.92×
Nebraska42,1730.95×
New Mexico40,6350.91×
West Virginia34,6080.84×
Washington, District of Columbia34,4891.29×
Hawaii34,1180.89×
Idaho33,7050.76×
New Hampshire28,6630.82×
Rhode Island27,1100.96×
Maine26,9230.85×
Delaware26,3371.07×
Montana18,6850.76×
South Dakota15,8390.77×
North Dakota13,3040.73×
Vermont11,7270.75×
Wyoming8,3960.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kendrick Lamar audience
BrandAffinityCategory
Emma Thompson25.35×Movies & TV
Sandra Oh25.67×Movies & TV
Tyler, The Creator12.31×Music & Radio
Jimmy Kimmel6.19×Movies & TV
SZA (singer)10.2×Music & Radio
YouTube Music4.6×Internet & Social Media
John Mulaney13.81×Movies & TV
ASAP Rocky9.64×Music & Radio
J. Cole10.69×Music & Radio
Jonah Hill9.95×Movies & TV
Stephen Colbert8.52×Movies & TV
Beauty1.75×Beauty & Wellness
Young Thug9.29×Music & Radio
Underground hip hop4.21×Music & Radio
Euphoria1.8×Movies & TV
Macy's2.58×Shopping
Friends2.16×Movies & TV
Emma Stone6.63×Movies & TV
Playboi Carti9.29×Music & Radio
Travis Scott6.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kendrick Lamar audience
TraitClusterScore
Luxury OrientationPREMIUM3.41
LGBTQ+ IdentityOPEN2.95
Risk AppetiteTHRILL2.02
Early Adopter MentalityPOWER1.7
SustainabilityBALANCE1.19
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Kendrick Lamar
CountryShare
United States40.5%
China4.3%
United Kingdom4.3%

See Kendrick Lamar audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Kendrick Lamar have in United States?

Kendrick Lamar has an estimated audience of 8,892,883 people in United States, concentrated in California and Texas.

What is the gender split and age of Kendrick Lamar fans?

47.7% of Kendrick Lamar fans are female, 52.3% are male, with an average age of 30.0 years.

Which brands do Kendrick Lamar fans like most?

Kendrick Lamar fans show strongest brand affinity for Emma Thompson (25.35×), Sandra Oh (25.67×), and Tyler, The Creator (12.31×) over the country average.

Where do Kendrick Lamar fans live in United States?

Kendrick Lamar fans in United States are most concentrated in California (reach 1,328,107), Texas (reach 889,647), and Florida (reach 606,183). These three regions account for the largest share of the active audience.

What other brands do Kendrick Lamar fans also like?

Beyond Kendrick Lamar itself, the audience over-indexes on Sandra Oh (25.67×), Tyler, The Creator (12.31×), Jimmy Kimmel (6.19×), and SZA (singer) (10.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kendrick Lamar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.