Rascasse Audience Intelligence

Kendrick Lamar Audience in United States

A data profile of the people who buy, follow and care about Kendrick Lamar in United States — modelled from more than twelve digital signal sources. Kendrick Lamar has an estimated audience of 7,372,706 people in United States.

#17among Hip hop in United States#369among Person in United States#366in Music & Radio

The average Kendrick Lamar fan in United States is 30.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emma Thompson, Sandra Oh, Tyler, The Creator, with strongest over-indexing on Emma Thompson (25.35× the country average).

Demographically, the Kendrick Lamar audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kendrick Lamar fan in United States is balanced, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Emma Thompson.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kendrick Lamar profile in United States.

Audience size
7.4M
in United States
Gender
47.7%♀
52.3% male
Age
30.0
average years
Country rank
#4802
Person in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kendrick Lamar fans

47.7% are female, 52.3% are male, average age 30.0.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Kendrick Lamar audience in United States
MetricValue
Female47.7%
Male52.3%
Average age30.0
Estimated audience size7,372,706
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Kendrick Lamar audience in United States
Age bracketShare%
16-1945%
20-2923%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Kendrick Lamar audience comes from United States.

Worldwide audience distribution share by country for Kendrick Lamar
CountryShare
United States37.1%
China4.7%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kendrick Lamar audience in United States is strongest.

Fig. 05

Top regions by affinity

Kendrick Lamar fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.39×
02California~1.5M1.31×
03Georgia~400K1.31×
04Washington, District of Columbia~30K1.30×
05Louisiana~100K1.27×
06Nevada~100K1.25×
07North Carolina~300K1.18×
08Mississippi~80K1.13×
09Delaware~30K1.13×
10Texas~900K1.12×
11Illinois~300K1.11×
12Missouri~200K1.11×
13South Carolina~100K1.11×
14Virginia~200K1.10×
15Massachusetts~200K1.10×
16Pennsylvania~300K1.09×
17Michigan~300K1.09×
18New Jersey~200K1.09×
19Connecticut~100K1.09×
20Ohio~300K1.08×
21Washington~200K1.08×
22New York~500K1.07×
23Tennessee~200K1.03×
24Oregon~100K1.03×
25Indiana~200K1.02×
26Kentucky~100K1.01×
27Arkansas~70K1.00×
28Minnesota~100K0.99×
29Rhode Island~30K0.99×
30Florida~600K0.98×
31Kansas~70K0.98×
32Colorado~100K0.97×
33Oklahoma~100K0.96×
34Nebraska~40K0.95×
35New Mexico~40K0.94×
36Wisconsin~100K0.93×
37Iowa~70K0.92×
38Hawaii~30K0.90×
39Utah~70K0.88×
40West Virginia~40K0.87×
41Maine~30K0.86×
42New Hampshire~30K0.83×
43South Dakota~20K0.81×
44Vermont~10K0.79×
45Montana~20K0.78×
46North Dakota~10K0.78×
47Arizona~100K0.77×
48Idaho~30K0.77×
49Alabama~90K0.71×
50Alaska~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Kendrick Lamar, United States
0.59×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kendrick Lamar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kendrick Lamar audience
#·InterestCategoryAffinity×
01Sandra OhMovies & TV25.67×
02Emma ThompsonMovies & TV25.35×
03John MulaneyMovies & TV13.81×
04Real Time with Bill MaherMovies & TV12.85×
05Tyler, The CreatorMusic & Radio12.31×
06Kit HaringtonMovies & TV11.43×
07J. ColeMusic & Radio10.69×
08SZA (singer)Music & Radio10.20×
09Jonah HillMovies & TV9.95×
10ASAP RockyMusic & Radio9.64×
11Young ThugMusic & Radio9.29×
12Stephen ColbertMovies & TV8.52×
13Emma StoneMovies & TV6.63×
14Jimmy KimmelMovies & TV6.19×
15YouTube MusicInternet & Social Media4.60×
16Underground hip hopMusic & Radio4.21×
17Macy'sShopping2.58×
18Texas RoadhouseFood & Beverages2.47×
19ShoesFashion & Accessoires1.85×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kendrick Lamar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kendrick Lamar audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.16×
Luxury OrientationPREMIUM1.50×
Risk AppetiteTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kendrick Lamar audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
SpiritualityBALANCE0.69×
PatriotismCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kendrick Lamar have in United States?

Kendrick Lamar has an estimated audience of 7,372,706 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kendrick Lamar fans?

47.7% of Kendrick Lamar fans are female, 52.3% are male, with an average age of 30.0 years.

03

Which brands do Kendrick Lamar fans like most?

Kendrick Lamar fans show strongest brand affinity for Emma Thompson (25.35×), Sandra Oh (25.67×), and Tyler, The Creator (12.31×) over the country average.

04

Where do Kendrick Lamar fans live in United States?

Kendrick Lamar fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Kendrick Lamar fans also like?

Beyond Kendrick Lamar itself, the audience over-indexes on Sandra Oh (25.67×), Tyler, The Creator (12.31×), Jimmy Kimmel (6.19×), and YouTube Music (4.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kendrick Lamar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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