Rascasse Audience Intelligence

Drake Audience in United States

A data profile of the people who buy, follow and care about Drake in United States — modelled from more than twelve digital signal sources. Drake has an estimated audience of 13,764,340 people in United States.

#5among Hip hop in United States#86among Person in United States#171in Music & Radio

The average Drake fan in United States is 30.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NBA Finals, NBA playoffs, Underground hip hop, with strongest over-indexing on NBA Finals (3.12× the country average).

Demographically, the Drake audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drake fan in United States is balanced, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drake profile in United States.

Audience size
13.8M
in United States
Gender
48.1%♀
51.9% male
Age
30.9
average years
Country rank
#2573
Person in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drake fans

48.1% are female, 51.9% are male, average age 30.9.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Drake audience in United States
MetricValue
Female48.1%
Male51.9%
Average age30.9
Estimated audience size13,764,340
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Drake audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Drake audience comes from United States.

Worldwide audience distribution share by country for Drake
CountryShare
United States43.0%
Canada5.4%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drake audience in United States is strongest.

Fig. 05

Top regions by affinity

Drake fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~600K3.64×
02Tennessee~400K1.66×
03Georgia~500K1.26×
04Indiana~300K1.24×
05Maryland~300K1.22×
06Washington, District of Columbia~50K1.22×
07Texas~1.5M1.19×
08Alabama~200K1.19×
09New York~800K1.18×
10Missouri~200K1.17×
11Louisiana~200K1.17×
12North Carolina~400K1.16×
13New Jersey~400K1.15×
14California~1.5M1.14×
15Virginia~300K1.10×
16Mississippi~100K1.10×
17Illinois~400K1.06×
18Connecticut~100K1.05×
19Nevada~100K1.05×
20Arizona~300K1.04×
21Rhode Island~40K1.04×
22Massachusetts~300K1.03×
23South Carolina~200K1.03×
24Florida~900K1.00×
25Pennsylvania~400K1.00×
26Michigan~300K0.99×
27Delaware~30K0.98×
28Ohio~400K0.96×
29Arkansas~100K0.95×
30Washington~200K0.92×
31New Mexico~60K0.91×
32Oklahoma~100K0.87×
33Oregon~100K0.86×
34Kansas~80K0.81×
35Colorado~200K0.80×
36Iowa~80K0.79×
37West Virginia~50K0.79×
38Wisconsin~100K0.76×
39Minnesota~100K0.76×
40Nebraska~50K0.76×
41New Hampshire~40K0.76×
42Hawaii~40K0.75×
43Alaska~20K0.74×
44North Dakota~20K0.73×
45Utah~80K0.70×
46Maine~30K0.69×
47Idaho~40K0.65×
48South Dakota~20K0.65×
49Vermont~10K0.65×
50Montana~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Drake, United States
0.58×1.00×3.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drake audience
#·InterestCategoryAffinity×
01ASAP RockyMusic & Radio5.11×
02Underground hip hopMusic & Radio3.81×
03Cardi BMusic & Radio3.47×
04AfrobeatMusic & Radio3.39×
05Lace wigBeauty & Wellness3.25×
06Sneaker collectingFashion & Accessoires3.20×
07Curly HairBeauty & Wellness3.15×
08NBA FinalsSports3.12×
09NBA playoffsSports3.07×
10Hair ExtensionsBeauty & Wellness3.02×
11Long hairBeauty & Wellness2.83×
12Los Angeles LakersSports2.63×
13LeBron JamesSports2.60×
14StreetwearFashion & Accessoires2.51×
15TwitchGames2.51×
16Alternative hip hopMusic & Radio2.46×
17NikeFashion & Accessoires2.36×
18SpotifyInternet & Social Media1.89×
19Contemporary R&BMusic & Radio1.83×
20Hip hop musicMusic & Radio1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drake audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
SustainabilityBALANCE1.19×
IndulgenceJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drake audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.45×
Need for SecurityCONSERVATISM0.48×
Community OrientationOPEN0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drake have in United States?

Drake has an estimated audience of 13,764,340 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drake fans?

48.1% of Drake fans are female, 51.9% are male, with an average age of 30.9 years.

03

Which brands do Drake fans like most?

Drake fans show strongest brand affinity for NBA Finals (3.12×), NBA playoffs (3.07×), and Underground hip hop (3.81×) over the country average.

04

Where do Drake fans live in United States?

Drake fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Drake fans also like?

Beyond Drake itself, the audience over-indexes on NBA playoffs (3.07×), Underground hip hop (3.81×), Lace wig (3.25×), and Spotify (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Drake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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