Drake Audience in United States

Drake logo

Drake has an estimated audience of 12,592,422 people in United States. 48.1% are female, 51.9% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Grinch, Harlow, Vocal harmony, Elsword.

The average Drake fan in United States is 30.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Grinch, Harlow, with strongest over-indexing on Historic site (10.68× the country average). Demographically, the Drake audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Drake fans

Demographic split for Drake audience in United States
MetricValue
Female48.1%
Male51.9%
Average age30.9
Estimated audience size12,592,422

Audience persona

The typical Drake fan in United States is balanced, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Drake in United States
RegionReachAffinity
California1,719,6261.24×
Texas1,330,3371.23×
Florida887,7721.04×
New York865,1871.23×
Georgia510,6651.32×
Illinois466,9701.11×
North Carolina448,1751.18×
Kentucky434,0472.75×
Pennsylvania428,6481.01×
Ohio384,6230.99×
Tennessee384,1131.52×
New Jersey362,5871.13×
Virginia350,6451.14×
Michigan338,3291.03×
Arizona282,2001.1×
Indiana272,9051.19×
Maryland272,2331.26×
Massachusetts260,6981.05×
Washington251,9831×
Missouri246,5501.21×
Alabama206,5681.17×
South Carolina196,3781.04×
Louisiana189,7181.17×
Colorado166,7210.84×
Wisconsin147,7600.78×
Minnesota143,8070.8×
Nevada136,4011.12×
Oregon133,7770.93×
Connecticut132,0631.05×
Oklahoma125,1070.89×
Mississippi108,1271.04×
Arkansas95,0810.92×
Iowa83,7850.81×
Kansas82,9650.84×
Utah81,4320.72×
New Mexico56,5650.9×
Washington, District of Columbia48,1861.27×
Nebraska47,0560.75×
West Virginia45,1910.77×
Hawaii42,5760.79×
Idaho42,1830.67×
Rhode Island40,2341×
New Hampshire36,1990.73×
Delaware32,8960.95×
Maine30,4910.68×
Montana20,4770.59×
Alaska19,4330.72×
South Dakota17,5720.6×
North Dakota16,1170.62×
Vermont13,8720.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drake audience
BrandAffinityCategory
Historic site10.68×Arts & Culture
Grinch9.77×Movies & TV
Harlow28.18×Travel & Leisure
Vocal harmony10.37×Music & Radio
Elsword33.12×Games
No Escape (1994 film)21×Movies & TV
Mathcore14.3×Music & Radio
TV Fanatic18.4×Movies & TV
Goop9.16×Internet & Social Media
Combat sport2.17×Sports
Fairy godmother9.89×Literature
Governor of Michigan9.77×Politics & Society
Hipster12.52×Politics & Society
Japanese domestic market5.76×Politics & Society
La Jolla8.89×Travel & Leisure
Hibachi6.91×Food & Beverages
Hamden, Connecticut15.7×Travel & Leisure
Lahaina, Hawaii15.02×Travel & Leisure
Bank account2×Business & Career
Wok5.11×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drake audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.35
Early Adopter MentalityPOWER1.67
Luxury OrientationPREMIUM1.31
Social Media UsageJOY1.09
SustainabilityBALANCE1.08
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Drake
CountryShare
United States41.7%
Canada4.9%
United Kingdom4.8%

See Drake audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Drake have in United States?

Drake has an estimated audience of 12,592,422 people in United States, concentrated in California and Texas.

What is the gender split and age of Drake fans?

48.1% of Drake fans are female, 51.9% are male, with an average age of 30.9 years.

Which brands do Drake fans like most?

Drake fans show strongest brand affinity for Historic site (10.68×), Grinch (9.77×), and Harlow (28.18×) over the country average.

Where do Drake fans live in United States?

Drake fans in United States are most concentrated in California (reach 1,719,626), Texas (reach 1,330,337), and Florida (reach 887,772). These three regions account for the largest share of the active audience.

What other brands do Drake fans also like?

Beyond Drake itself, the audience over-indexes on Grinch (9.77×), Harlow (28.18×), Vocal harmony (10.37×), and Elsword (33.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.