Nicki Minaj Audience in United States
Nicki Minaj has an estimated audience of 13,515,929 people in United States. 56.2% are female, 43.8% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), Euphoria, Beauty, Lace wig, Music of Nigeria.
The average Nicki Minaj fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), Euphoria, Beauty, with strongest over-indexing on Rhianna (singer) (8.74× the country average). Demographically, the Nicki Minaj audience skews more female with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Nicki Minaj fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 30.0 |
| Estimated audience size | 13,515,929 |
Audience persona
The typical Nicki Minaj fan in United States is more female, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,450,714 | 0.98× |
| Texas | 1,434,821 | 1.23× |
| Florida | 1,072,503 | 1.17× |
| New York | 1,013,261 | 1.34× |
| Georgia | 634,137 | 1.52× |
| Pennsylvania | 513,576 | 1.13× |
| Illinois | 508,149 | 1.13× |
| North Carolina | 502,451 | 1.24× |
| Ohio | 451,411 | 1.08× |
| Michigan | 395,716 | 1.12× |
| New Jersey | 381,334 | 1.11× |
| Virginia | 377,554 | 1.15× |
| Arizona | 340,967 | 1.24× |
| Maryland | 332,556 | 1.43× |
| Alabama | 325,532 | 1.72× |
| Tennessee | 298,690 | 1.1× |
| South Carolina | 280,425 | 1.38× |
| Massachusetts | 264,462 | 0.99× |
| Louisiana | 247,288 | 1.42× |
| Indiana | 247,090 | 1× |
| Missouri | 241,473 | 1.11× |
| Washington | 223,891 | 0.83× |
| Wisconsin | 182,469 | 0.9× |
| Minnesota | 176,428 | 0.91× |
| Oklahoma | 172,232 | 1.15× |
| Colorado | 164,665 | 0.77× |
| Kentucky | 153,325 | 0.9× |
| Connecticut | 151,697 | 1.12× |
| Mississippi | 151,151 | 1.36× |
| Nevada | 134,401 | 1.03× |
| Oregon | 116,922 | 0.75× |
| Arkansas | 111,495 | 1× |
| Kansas | 90,249 | 0.85× |
| Iowa | 81,417 | 0.73× |
| Utah | 81,343 | 0.67× |
| New Mexico | 62,683 | 0.92× |
| Nebraska | 51,390 | 0.76× |
| Washington, District of Columbia | 51,070 | 1.26× |
| West Virginia | 49,982 | 0.79× |
| Hawaii | 45,622 | 0.79× |
| Idaho | 42,790 | 0.63× |
| New Hampshire | 39,753 | 0.75× |
| Delaware | 39,323 | 1.05× |
| Rhode Island | 38,801 | 0.9× |
| Maine | 32,292 | 0.67× |
| Alaska | 27,295 | 0.94× |
| Montana | 21,227 | 0.57× |
| South Dakota | 19,402 | 0.62× |
| North Dakota | 18,891 | 0.68× |
| Vermont | 13,921 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhianna (singer) | 8.74× | Music & Radio |
| Euphoria | 1.89× | Movies & TV |
| Beauty | 1.75× | Beauty & Wellness |
| Lace wig | 3.31× | Beauty & Wellness |
| Music of Nigeria | 7.26× | Music & Radio |
| Contemporary R&B | 2.2× | Music & Radio |
| Hair Extensions | 3.24× | Beauty & Wellness |
| Wig | 2.76× | Beauty & Wellness |
| Hip hop music | 1.69× | Music & Radio |
| Curly Hair | 3.18× | Beauty & Wellness |
| Afrobeat | 3.31× | Music & Radio |
| Spotify | 1.65× | Internet & Social Media |
| NBA Finals | 2.49× | Sports |
| Braid | 2.8× | Home & Garden |
| Department of Motor Vehicles | 3.37× | Cars & Mobility |
| Cardi B | 3.93× | Music & Radio |
| GloRilla | 3.47× | Music & Radio |
| NBA playoffs | 2.48× | Sports |
| Underground hip hop | 2.84× | Music & Radio |
| Long hair | 2.9× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.84 |
| Luxury Orientation | PREMIUM | 1.29 |
| Early Adopter Mentality | POWER | 1.22 |
| Mindfulness | BALANCE | 1.17 |
| Extroversion | THRILL | 1.14 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.2% |
| Brazil | 4.4% |
| United Kingdom | 4.4% |
See Nicki Minaj audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- World Star Hip Hop (WSHH) (12,699,723)
- Drake (12,592,423)
Frequently asked questions
How many fans does Nicki Minaj have in United States?
Nicki Minaj has an estimated audience of 13,515,929 people in United States, concentrated in California and Texas.
What is the gender split and age of Nicki Minaj fans?
56.2% of Nicki Minaj fans are female, 43.8% are male, with an average age of 30.0 years.
Which brands do Nicki Minaj fans like most?
Nicki Minaj fans show strongest brand affinity for Rhianna (singer) (8.74×), Euphoria (1.89×), and Beauty (1.75×) over the country average.
Where do Nicki Minaj fans live in United States?
Nicki Minaj fans in United States are most concentrated in California (reach 1,450,714), Texas (reach 1,434,821), and Florida (reach 1,072,503). These three regions account for the largest share of the active audience.
What other brands do Nicki Minaj fans also like?
Beyond Nicki Minaj itself, the audience over-indexes on Euphoria (1.89×), Beauty (1.75×), Lace wig (3.31×), and Music of Nigeria (7.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nicki Minaj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.