Rascasse Audience Intelligence

Nicki Minaj Audience in United States

A data profile of the people who buy, follow and care about Nicki Minaj in United States — modelled from more than twelve digital signal sources. Nicki Minaj has an estimated audience of 13,464,760 people in United States.

#6among Hip hop in United States#92among Person in United States#179in Music & Radio

The average Nicki Minaj fan in United States is 30.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rhianna (singer), Beauty, Lace wig, with strongest over-indexing on Rhianna (singer) (8.74× the country average).

Demographically, the Nicki Minaj audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nicki Minaj fan in United States is more female, around 30.0 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nicki Minaj profile in United States.

Audience size
13.5M
in United States
Gender
56.2%♀
43.8% male
Age
30.0
average years
Country rank
#2631
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nicki Minaj fans

56.2% are female, 43.8% are male, average age 30.0.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Nicki Minaj audience in United States
MetricValue
Female56.2%
Male43.8%
Average age30.0
Estimated audience size13,464,760
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Nicki Minaj audience in United States
Age bracketShare%
16-1944%
20-2924%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Nicki Minaj audience comes from United States.

Worldwide audience distribution share by country for Nicki Minaj
CountryShare
United States47.6%
United Kingdom4.4%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nicki Minaj audience in United States is strongest.

Fig. 05

Top regions by affinity

Nicki Minaj fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~300K1.47×
02Georgia~600K1.41×
03Maryland~300K1.41×
04Louisiana~200K1.35×
05Mississippi~100K1.34×
06South Carolina~300K1.26×
07New York~900K1.25×
08Washington, District of Columbia~50K1.24×
09North Carolina~500K1.18×
10Texas~1.5M1.14×
11Virginia~400K1.14×
12Florida~1M1.11×
13Delaware~40K1.11×
14Pennsylvania~500K1.10×
15Oklahoma~200K1.10×
16Connecticut~100K1.10×
17New Jersey~400K1.09×
18Arizona~300K1.09×
19Illinois~500K1.08×
20Michigan~400K1.08×
21Missouri~200K1.07×
22Ohio~400K1.06×
23Tennessee~300K1.06×
24Nevada~100K1.05×
25Arkansas~100K1.04×
26Indiana~300K1.03×
27Massachusetts~300K0.99×
28Rhode Island~40K0.99×
29California~1.5M0.98×
30New Mexico~70K0.97×
31Kentucky~200K0.96×
32Minnesota~200K0.94×
33Alaska~30K0.93×
34Washington~200K0.90×
35Wisconsin~200K0.89×
36West Virginia~50K0.87×
37Kansas~90K0.86×
38Oregon~100K0.85×
39Nebraska~60K0.82×
40Colorado~200K0.81×
41Hawaii~50K0.81×
42New Hampshire~40K0.78×
43Iowa~90K0.77×
44Maine~40K0.77×
45North Dakota~20K0.75×
46South Dakota~20K0.74×
47Idaho~50K0.73×
48Utah~90K0.72×
49Montana~30K0.71×
50Vermont~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Nicki Minaj, United States
0.69×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nicki Minaj audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nicki Minaj audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio8.74×
02Music of NigeriaMusic & Radio7.26×
03Cardi BMusic & Radio3.93×
04Department of Motor VehiclesCars & Mobility3.37×
05Lace wigBeauty & Wellness3.31×
06AfrobeatMusic & Radio3.31×
07Hair ExtensionsBeauty & Wellness3.24×
08Curly HairBeauty & Wellness3.18×
09Long hairBeauty & Wellness2.90×
10Underground hip hopMusic & Radio2.84×
11BraidHome & Garden2.80×
12WigBeauty & Wellness2.76×
13Hair straighteningBeauty & Wellness2.68×
14NBA FinalsSports2.49×
15NBA playoffsSports2.48×
16Contemporary R&BMusic & Radio2.20×
17Texas RoadhouseFood & Beverages1.76×
18BeautyBeauty & Wellness1.75×
19Hip hop musicMusic & Radio1.69×
20SpotifyInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nicki Minaj audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nicki Minaj audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
IndulgenceJOY1.17×
Social Media UsageJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nicki Minaj audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
PatriotismCONSERVATISM0.53×
Community OrientationOPEN0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nicki Minaj have in United States?

Nicki Minaj has an estimated audience of 13,464,760 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nicki Minaj fans?

56.2% of Nicki Minaj fans are female, 43.8% are male, with an average age of 30.0 years.

03

Which brands do Nicki Minaj fans like most?

Nicki Minaj fans show strongest brand affinity for Rhianna (singer) (8.74×), Beauty (1.75×), and Lace wig (3.31×) over the country average.

04

Where do Nicki Minaj fans live in United States?

Nicki Minaj fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Nicki Minaj fans also like?

Beyond Nicki Minaj itself, the audience over-indexes on Beauty (1.75×), Lace wig (3.31×), Music of Nigeria (7.26×), and Contemporary R&B (2.2×) compared to the United States average.

Appendix

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See Nicki Minaj audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nicki Minaj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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