Rascasse Audience Intelligence

Beauty Audience in United States

A data profile of the people who buy, follow and care about Beauty in United States — modelled from more than twelve digital signal sources. Beauty has an estimated audience of 148,161,292 people in United States.

#1among Beauty in United States#21among Topic in United States#1in Beauty & Wellness

The average Beauty fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Uppada Sarees, Esteghlal F.C., Kalamkari, with strongest over-indexing on Uppada Sarees (1.8× the country average).

Demographically, the Beauty audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beauty fan in United States is more female, around 39.9 years old, with strong Creativity tendencies and a notable affinity for Uppada Sarees.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beauty profile in United States.

Audience size
148.2M
in United States
Gender
59.6%♀
40.4% male
Age
39.9
average years
Country rank
#28
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty fans

59.6% are female, 40.4% are male, average age 39.9.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Beauty audience in United States
MetricValue
Female59.6%
Male40.4%
Average age39.9
Estimated audience size148,161,292
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Beauty audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Beauty audience comes from United States.

Worldwide audience distribution share by country for Beauty
CountryShare
United States19.9%
Japan6.5%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty audience in United States is strongest.

Fig. 05

Top regions by affinity

Beauty fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~500K1.55×
02New York~10M1.23×
03Louisiana~2.5M1.20×
04Georgia~5.5M1.16×
05California~19M1.15×
06Virginia~4M1.14×
07Oregon~2M1.14×
08Texas~14M1.12×
09Mississippi~1.5M1.12×
10Montana~500K1.11×
11Florida~11M1.10×
12Kansas~1.5M1.09×
13Maryland~2.5M1.07×
14Wyoming~200K1.07×
15New Jersey~4M1.05×
16Illinois~5M1.04×
17Alabama~2M1.04×
18Arkansas~1.5M1.04×
19Arizona~3M1.03×
20Tennessee~3M1.03×
21Washington~3M1.03×
22Idaho~800K1.03×
23New Mexico~800K1.03×
24North Carolina~4.5M1.02×
25Nevada~1.5M1.02×
26Oklahoma~1.5M1.01×
27Missouri~2.5M0.99×
28West Virginia~700K0.99×
29Ohio~4.5M0.98×
30South Carolina~2M0.98×
31Wisconsin~2M0.98×
32Kentucky~2M0.98×
33South Dakota~300K0.98×
34North Dakota~300K0.97×
35Nebraska~700K0.96×
36Michigan~3.5M0.94×
37Indiana~2.5M0.94×
38Utah~1M0.94×
39Delaware~400K0.94×
40Washington, District of Columbia~400K0.93×
41Hawaii~600K0.92×
42Iowa~1M0.91×
43Pennsylvania~4.5M0.90×
44Minnesota~2M0.89×
45Connecticut~1.5M0.89×
46Colorado~2M0.88×
47Massachusetts~2.5M0.85×
48Maine~400K0.81×
49Rhode Island~400K0.80×
50New Hampshire~500K0.78×
Fig. 06

Affinity by region

Affinity by region — Beauty, United States
0.78×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beauty audience
#·InterestCategoryAffinity×
01Asim JofaFashion & Accessoires1.82×
02Uppada SareesFashion & Accessoires1.80×
03So KamalShopping1.76×
04Nomi AnsariFashion & Accessoires1.75×
05Global DesiShopping1.74×
06Nida AzwerShopping1.68×
07KalamkariHome & Garden1.62×
08W for WomanShopping1.62×
09MirrawFashion & Accessoires1.61×
10Deepak PerwaniFashion & Accessoires1.58×
11KpopStarzMusic & Radio1.57×
12FARSI1Movies & TV1.55×
13Teletón (Mexico)Movies & TV1.53×
14KanchipuramTravel & Leisure1.52×
15Angry Birds StellaGames1.52×
16Esteghlal F.C.Sports1.51×
17Mohammad Reza GolzarMovies & TV1.51×
18LearnEnglish – British CouncilBusiness & Career1.50×
19CastleVilleGames1.50×
20NUSTBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beauty audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.97×
IndividualismJOY0.97×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beauty audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Risk AppetiteTHRILL0.83×
IndulgenceJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beauty have in United States?

Beauty has an estimated audience of 148,161,292 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beauty fans?

59.6% of Beauty fans are female, 40.4% are male, with an average age of 39.9 years.

03

Which brands do Beauty fans like most?

Beauty fans show strongest brand affinity for Uppada Sarees (1.8×), Esteghlal F.C. (1.51×), and Kalamkari (1.62×) over the country average.

04

Where do Beauty fans live in United States?

Beauty fans in United States are most concentrated in California (reach ~19M), Texas (reach ~14M), and Florida (reach ~11M). These three regions account for the largest share of the active audience.

05

What other brands do Beauty fans also like?

Beyond Beauty itself, the audience over-indexes on Esteghlal F.C. (1.51×), Kalamkari (1.62×), FARSI1 (1.55×), and Global Desi (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in United States

See Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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