Beauty Audience in United States

Beauty logo

Beauty has an estimated audience of 148,161,292 people in United States. 59.6% are female, 40.4% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Uppada Sarees, Esteghlal F.C., Kalamkari, FARSI1, Global Desi.

The average Beauty fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Uppada Sarees, Esteghlal F.C., Kalamkari, with strongest over-indexing on Uppada Sarees (1.8× the country average). Demographically, the Beauty audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

Demographics of Beauty fans

Demographic split for Beauty audience in United States
MetricValue
Female59.6%
Male40.4%
Average age39.9
Estimated audience size148,161,292

Audience persona

The typical Beauty fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Uppada Sarees.

Top regions in United States

Top regions ranked by reach for Beauty in United States
RegionReachAffinity
California21,323,4671.31×
Texas14,989,2241.18×
Florida12,711,7891.27×
New York12,154,2631.47×
Georgia5,878,6361.29×
Illinois5,536,8361.12×
North Carolina4,847,8081.09×
Pennsylvania4,679,0290.94×
New Jersey4,498,5651.19×
Virginia4,466,9221.24×
Ohio4,126,1220.9×
Michigan3,822,2710.99×
Washington3,465,5821.17×
Arizona3,374,4581.12×
Tennessee3,118,5441.05×
Maryland2,936,9991.15×
Massachusetts2,822,5830.97×
Indiana2,506,2210.93×
Missouri2,472,1401.04×
Oregon2,327,6201.37×
Colorado2,161,4700.93×
South Carolina2,143,5410.96×
Alabama2,125,2271.03×
Wisconsin2,110,9150.95×
Louisiana2,037,8551.07×
Minnesota1,901,2270.9×
Kentucky1,706,5180.92×
Oklahoma1,668,7961.01×
Nevada1,495,0091.04×
Connecticut1,440,6910.97×
Utah1,335,6481.01×
Mississippi1,310,2821.07×
Kansas1,302,2641.12×
Arkansas1,263,1401.03×
Iowa1,020,4610.84×
New Mexico728,4260.98×
Idaho674,1750.91×
Hawaii644,0221.01×
West Virginia596,1060.86×
Nebraska591,7450.8×
Washington, District of Columbia480,6831.08×
New Hampshire416,6650.71×
Maine383,4570.72×
Rhode Island371,6980.79×
Delaware371,0460.91×
Montana337,9440.82×
Alaska275,7110.87×
South Dakota251,6100.73×
North Dakota243,5850.8×
Vermont178,2070.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty audience
BrandAffinityCategory
Uppada Sarees1.8×Fashion & Accessoires
Esteghlal F.C.1.51×Sports
Kalamkari1.62×Home & Garden
FARSI11.55×Movies & TV
Global Desi1.74×Shopping
Asim Jofa1.82×Fashion & Accessoires
W for Woman1.62×Shopping
Mirraw1.61×Fashion & Accessoires
Kanchipuram1.52×Travel & Leisure
Nida Azwer1.68×Shopping
LearnEnglish – British Council1.5×Business & Career
Angry Birds Stella1.52×Games
So Kamal1.76×Shopping
Nomi Ansari1.75×Fashion & Accessoires
Teletón (Mexico)1.53×Movies & TV
CastleVille1.5×Games
Deepak Perwani1.58×Fashion & Accessoires
KpopStarz1.57×Music & Radio
NUST1.5×Business & Career
yan news1.58×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty audience
TraitClusterScore
Luxury OrientationPREMIUM2.29
LGBTQ+ IdentityOPEN1.65
SustainabilityBALANCE1.17
Pet OwnershipJOY1.15
Design AffinityPREMIUM1.15
Early Adopter MentalityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Beauty
CountryShare
United States19.9%
Japan6.5%
India5.2%

See Beauty audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Beauty have in United States?

Beauty has an estimated audience of 148,161,292 people in United States, concentrated in California and Texas.

What is the gender split and age of Beauty fans?

59.6% of Beauty fans are female, 40.4% are male, with an average age of 39.9 years.

Which brands do Beauty fans like most?

Beauty fans show strongest brand affinity for Uppada Sarees (1.8×), Esteghlal F.C. (1.51×), and Kalamkari (1.62×) over the country average.

Where do Beauty fans live in United States?

Beauty fans in United States are most concentrated in California (reach 21,323,467), Texas (reach 14,989,224), and Florida (reach 12,711,789). These three regions account for the largest share of the active audience.

What other brands do Beauty fans also like?

Beyond Beauty itself, the audience over-indexes on Esteghlal F.C. (1.51×), Kalamkari (1.62×), FARSI1 (1.55×), and Global Desi (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.