Rascasse Audience Intelligence

Lip Audience in United States

A data profile of the people who buy, follow and care about Lip in United States — modelled from more than twelve digital signal sources. Lip has an estimated audience of 17,879,021 people in United States.

#5among Beauty in United States#1304among Topic in United States#52in Beauty & Wellness

The average Lip fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Moisturizer, with strongest over-indexing on Planet Fitness (2.72× the country average).

Demographically, the Lip audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lip fan in United States is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lip profile in United States.

Audience size
17.9M
in United States
Gender
82.7%♀
17.3% male
Age
36.9
average years
Country rank
#1898
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lip fans

82.7% are female, 17.3% are male, average age 36.9.

Fig. 02

Gender split

82.7%
Female
17.3%
Male
Demographic split for Lip audience in United States
MetricValue
Female82.7%
Male17.3%
Average age36.9
Estimated audience size17,879,021
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Lip audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Lip audience comes from United States.

Worldwide audience distribution share by country for Lip
CountryShare
United States14.7%
Japan12.0%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lip audience in United States is strongest.

Fig. 05

Top regions by affinity

Lip fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M1.76×
02New York~1.5M1.35×
03Oklahoma~200K1.23×
04Nebraska~100K1.21×
05California~2.5M1.18×
06Maryland~400K1.16×
07Florida~1.5M1.15×
08Texas~1.5M1.11×
09Illinois~700K1.09×
10Mississippi~200K1.09×
11Arkansas~200K1.09×
12Idaho~100K1.08×
13West Virginia~90K1.08×
14South Carolina~300K1.05×
15Louisiana~200K1.05×
16New Jersey~500K1.04×
17Missouri~300K1.04×
18North Dakota~40K1.04×
19Alabama~300K1.03×
20Kentucky~200K1.03×
21Connecticut~200K1.03×
22Virginia~400K1.01×
23Washington~400K1.01×
24Utah~200K1.01×
25New Mexico~90K1.01×
26Pennsylvania~600K0.99×
27Arizona~400K0.99×
28Indiana~300K0.99×
29Nevada~200K0.99×
30Kansas~100K0.98×
31Hawaii~80K0.98×
32Delaware~50K0.98×
33Tennessee~300K0.96×
34North Carolina~500K0.95×
35Oregon~200K0.94×
36Alaska~40K0.94×
37Michigan~400K0.93×
38Ohio~500K0.92×
39South Dakota~40K0.91×
40Minnesota~200K0.90×
41Iowa~100K0.90×
42Massachusetts~300K0.87×
43Rhode Island~50K0.86×
44Wisconsin~200K0.84×
45Maine~50K0.84×
46Montana~40K0.84×
47Colorado~200K0.82×
48New Hampshire~60K0.80×
49Vermont~20K0.79×
50Washington, District of Columbia~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Lip, United States
0.77×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lip audience
#·InterestCategoryAffinity×
01BB creamBeauty & Wellness4.83×
02Lip balmBeauty & Wellness4.77×
03Makeup brushBeauty & Wellness4.27×
04Diaper bagKids & Family4.05×
05Eyelash extensionsBeauty & Wellness3.77×
06MoisturizerHome & Garden3.60×
07Permanent makeupBeauty & Wellness3.58×
08MascaraBeauty & Wellness3.51×
09Eye linerBeauty & Wellness3.32×
10Natural skin careBeauty & Wellness2.81×
11KeratinBeauty & Wellness2.79×
12Planet FitnessSports2.72×
13Bath and BodyworksShopping2.68×
14MetaphysicsBusiness & Career2.36×
15CVS PharmacyShopping2.09×
16Skin careBeauty & Wellness2.02×
17SephoraShopping1.92×
18Personal careHealth1.88×
19WalgreensShopping1.83×
20Do it yourself (DIY)Home & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lip audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.43×
Design AffinityPREMIUM1.41×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lip audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Family OrientationCONSERVATISM0.91×
Convenience OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lip have in United States?

Lip has an estimated audience of 17,879,021 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lip fans?

82.7% of Lip fans are female, 17.3% are male, with an average age of 36.9 years.

03

Which brands do Lip fans like most?

Lip fans show strongest brand affinity for Planet Fitness (2.72×), Diaper bag (4.05×), and Moisturizer (3.6×) over the country average.

04

Where do Lip fans live in United States?

Lip fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Lip fans also like?

Beyond Lip itself, the audience over-indexes on Diaper bag (4.05×), Moisturizer (3.6×), Eyelash extensions (3.77×), and Do it yourself (DIY) (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in United States

See Lip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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