Lip Audience in United States

Lip has an estimated audience of 17,879,021 people in United States. 82.7% are female, 17.3% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Lip fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Lip audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

Demographics of Lip fans

Demographic split for Lip audience in United States
MetricValue
Female82.7%
Male17.3%
Average age36.9
Estimated audience size17,879,021

Audience persona

The typical Lip fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Lip in United States
RegionReachAffinity
California2,520,3661.28×
Texas1,783,9091.16×
Florida1,489,9501.23×
New York1,251,4101.25×
Georgia1,030,6481.87×
Illinois711,4431.19×
Pennsylvania610,6641.01×
North Carolina536,1441×
Ohio524,6150.95×
New Jersey496,9141.09×
Virginia462,8661.06×
Michigan459,6780.98×
Washington384,7811.07×
Arizona379,6951.04×
Tennessee358,8951×
Indiana335,0151.03×
Massachusetts327,0960.93×
Missouri315,4941.09×
Maryland313,4931.02×
Alabama258,2471.03×
South Carolina252,7260.94×
Louisiana243,2061.05×
Colorado240,2440.85×
Minnesota235,7400.92×
Wisconsin230,0870.86×
Kentucky219,4210.98×
Oklahoma217,8861.1×
Oregon206,0041.01×
Nevada171,6390.99×
Utah166,2131.04×
Arkansas162,7591.1×
Connecticut162,7180.91×
Mississippi161,0201.09×
Kansas141,0401×
Iowa135,1910.92×
Nebraska95,1361.06×
New Mexico90,2311.01×
West Virginia88,1651.06×
Idaho83,0570.93×
Hawaii75,8400.99×
New Hampshire54,3000.77×
Maine52,6520.82×
Delaware49,3571×
Rhode Island47,7340.84×
Washington, District of Columbia41,8440.78×
Montana39,8980.8×
Alaska34,4170.9×
North Dakota30,9010.84×
South Dakota30,7540.74×
Vermont22,0660.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lip audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.51×Sports
Charles, Prince of Wales18.87×Politics & Society
Do it yourself (DIY)2.06×Home & Garden
Eyelash extensions4.25×Beauty & Wellness
Eyebrow3.5×Beauty & Wellness
Hobby Lobby2.01×Home & Garden
Lipstick3.94×Beauty & Wellness
Skin care2.25×Beauty & Wellness
Makeup brush4.77×Beauty & Wellness
Keratin3.5×Beauty & Wellness
Lip gloss4.73×Beauty & Wellness
ULTA Beauty2.54×Beauty & Wellness
The Breakfast Club3.83×Movies & TV
Walgreens1.91×Shopping
Natural skin care3.08×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lip audience
TraitClusterScore
Design AffinityPREMIUM1.37
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.23
CreativityOPEN1.22
DIY MentalityTHRILL1.22
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Lip
CountryShare
United States14.7%
Japan12.0%
China6.4%

See Lip audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Lip have in United States?

Lip has an estimated audience of 17,879,021 people in United States, concentrated in California and Texas.

What is the gender split and age of Lip fans?

82.7% of Lip fans are female, 17.3% are male, with an average age of 36.9 years.

Which brands do Lip fans like most?

Lip fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Lip fans live in United States?

Lip fans in United States are most concentrated in California (reach 2,520,366), Texas (reach 1,783,909), and Florida (reach 1,489,950). These three regions account for the largest share of the active audience.

What other brands do Lip fans also like?

Beyond Lip itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.