Bath and Bodyworks Audience in United States

Bath and Bodyworks logo

Bath and Bodyworks has an estimated audience of 21,447,989 people in United States. 86.8% are female, 13.2% are male, average age 28.9. Top regions: Texas, California, Florida. Top brand affinities: Brooke Shields, Andre Agassi, First Aid Beauty, Oud, Babel (film).

The average Bath and Bodyworks fan in United States is 28.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Brooke Shields, Andre Agassi, First Aid Beauty, with strongest over-indexing on Brooke Shields (269.45× the country average). Demographically, the Bath and Bodyworks audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Bath and Bodyworks fans

Demographic split for Bath and Bodyworks audience in United States
MetricValue
Female86.8%
Male13.2%
Average age28.9
Estimated audience size21,447,989

Audience persona

The typical Bath and Bodyworks fan in United States is more female, around 28.9 years old, with strong Design Affinity tendencies and a notable affinity for Brooke Shields.

Top regions in United States

Top regions ranked by reach for Bath and Bodyworks in United States
RegionReachAffinity
Texas2,611,3451.42×
California2,007,4910.85×
Florida1,759,2561.21×
New York1,142,6270.95×
Ohio916,6571.39×
Georgia878,4561.33×
Pennsylvania826,9711.15×
Illinois805,3831.13×
North Carolina762,1551.18×
Michigan643,7531.15×
Tennessee577,0751.34×
New Jersey561,5801.03×
Virginia558,5431.07×
Indiana487,6611.24×
Arizona467,3421.07×
Louisiana465,1831.68×
Alabama438,2611.46×
Missouri423,7351.23×
Maryland410,2001.11×
South Carolina404,6041.25×
Kentucky391,3981.46×
Wisconsin308,0660.95×
Oklahoma300,3291.26×
Mississippi294,2561.67×
Massachusetts276,3430.65×
Washington272,8900.63×
Arkansas245,2791.39×
Colorado232,7320.69×
Nevada225,4911.09×
Minnesota216,0520.7×
Kansas196,0671.16×
Utah181,1890.94×
Iowa172,6550.98×
Connecticut171,0080.79×
Oregon163,7080.67×
West Virginia154,8721.55×
Nebraska114,5881.07×
Idaho84,3860.78×
New Mexico78,4640.73×
Delaware66,7041.13×
Rhode Island51,1970.75×
New Hampshire48,9810.58×
Maine46,8140.61×
Hawaii46,6880.51×
South Dakota36,7390.74×
Montana35,0690.59×
North Dakota33,7030.76×
Washington, District of Columbia33,6180.52×
Wyoming21,4450.67×
Alaska16,7180.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bath and Bodyworks audience
BrandAffinityCategory
Brooke Shields269.45×Movies & TV
Andre Agassi269.45×Sports
First Aid Beauty151.38×Beauty & Wellness
Oud140.53×Music & Radio
Babel (film)92.46×Movies & TV
Tatra Mountains61.43×Travel & Leisure
Hourglass Cosmetics53.6×Beauty & Wellness
PlayKids67.18×Kids & Family
PTO Today141.27×
tarte cosmetics16.64×Beauty & Wellness
Kiosk29.98×Literature
Ross Stores21.85×Fashion & Accessoires
Ladakh19.63×Travel & Leisure
Unique Gifts7.49×Shopping
Beauty & Fashion7.01×Beauty & Wellness
Madison Keys20×Sports
Health And Beauty5.44×Beauty & Wellness
Fashionable42.33×Fashion & Accessoires
Childbirth3.89×Kids & Family
Property3.31×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bath and Bodyworks audience
TraitClusterScore
Design AffinityPREMIUM1.96
LGBTQ+ IdentityOPEN1.89
Luxury OrientationPREMIUM1.86
Pet OwnershipJOY1.57
SustainabilityBALANCE1.4
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Bath and Bodyworks
CountryShare
United States66.7%
Canada7.5%
Mexico2.9%

See Bath and Bodyworks audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Bath and Bodyworks have in United States?

Bath and Bodyworks has an estimated audience of 21,447,989 people in United States, concentrated in Texas and California.

What is the gender split and age of Bath and Bodyworks fans?

86.8% of Bath and Bodyworks fans are female, 13.2% are male, with an average age of 28.9 years.

Which brands do Bath and Bodyworks fans like most?

Bath and Bodyworks fans show strongest brand affinity for Brooke Shields (269.45×), Andre Agassi (269.45×), and First Aid Beauty (151.38×) over the country average.

Where do Bath and Bodyworks fans live in United States?

Bath and Bodyworks fans in United States are most concentrated in Texas (reach 2,611,345), California (reach 2,007,491), and Florida (reach 1,759,256). These three regions account for the largest share of the active audience.

What other brands do Bath and Bodyworks fans also like?

Beyond Bath and Bodyworks itself, the audience over-indexes on Andre Agassi (269.45×), First Aid Beauty (151.38×), Oud (140.53×), and Babel (film) (92.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bath and Bodyworks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.