Ross Stores Audience in United States
Ross Stores has an estimated audience of 1,745,468 people in United States. 77.0% are female, 23.0% are male, average age 35.3. Top brand affinities: Lulu 黃路梓茵, Elsword, Tierra Cali, Nationality, Kendra Scott.
Top brand affinities include Lulu 黃路梓茵, Elsword, Tierra Cali, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Ross Stores audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Brand
Demographics of Ross Stores fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 35.3 |
| Estimated audience size | 1,745,468 |
Audience persona
The typical Ross Stores fan in United States is more female, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Elsword | 36.43× | Games |
| Tierra Cali | 13.27× | Travel & Leisure |
| Nationality | 2.93× | Politics & Society |
| Kendra Scott | 3.55× | Fashion & Accessoires |
| Mothercare | 3.53× | Kids & Family |
| JDSU | 2.9× | Business & Career |
| Home equity | 1.86× | Home & Garden |
| Progressive rock | 1.98× | Music & Radio |
| Saving | 2.2× | Business & Career |
| Jesse Plemons | 2.12× | Movies & TV |
| Panama | 2.27× | Travel & Leisure |
| Personality | 3.59× | Business & Career |
| Howard County, Maryland | 5.62× | Travel & Leisure |
| Home staging | 2.47× | Home & Garden |
| Cachorro | 2.39× | Pets & Animals |
| Kakanj | 78.5× | Travel & Leisure |
| Tierra caliente | 3.24× | Travel & Leisure |
| Picnic | 2.52× | Kids & Family |
| National College of Ireland | 12.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.72 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Design Affinity | PREMIUM | 1.51 |
| Price Sensitivity | PREMIUM | 1.49 |
| Luxury Orientation | PREMIUM | 1.27 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.6% |
| China | 5.3% |
| Costa Rica | 2.5% |
See Ross Stores audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ross Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.