Rascasse Audience Intelligence

Ross Stores Target Market in United States

A data profile of the people who buy, follow and care about Ross Stores in United States — modelled from more than twelve digital signal sources. Ross Stores has an estimated audience of 1,613,784 people in United States.

#1735among Brand in United States#746in Fashion & Accessoires

The average Ross Stores fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bath and Bodyworks, Citi Trends, Kay Jewelers, with strongest over-indexing on Bath and Bodyworks (21.85× the country average).

Demographically, the Ross Stores audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ross Stores fan in United States is more female, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Bath and Bodyworks.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ross Stores profile in United States.

Audience size
1.6M
in United States
Gender
77.0%♀
23.0% male
Age
35.3
average years
Country rank
#16791
Brand in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ross Stores

77.0% are female, 23.0% are male, average age 35.3.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Ross Stores audience in United States
MetricValue
Female77.0%
Male23.0%
Average age35.3
Estimated audience size1,613,784
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Ross Stores audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3921%
40-4919%
50+10%
Fig. 04

Worldwide distribution

57.3%

of the worldwide Ross Stores audience comes from United States.

Worldwide audience distribution share by country for Ross Stores
CountryShare
United States57.3%
China5.4%
Costa Rica2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ross Stores audience in United States is strongest.

Fig. 05

Top regions by affinity

Ross Stores customers by region in United States
#RegionReachAffinity×
01Hawaii~20K2.57×
02Illinois~100K1.97×
03California~400K1.96×
04Florida~200K1.85×
05Nevada~30K1.65×
06New Jersey~60K1.46×
07Washington~50K1.41×
08Pennsylvania~70K1.27×
09Texas~200K1.23×
10New York~100K1.17×
11Arizona~40K1.17×
12South Carolina~30K1.11×
13Oregon~20K1.11×
14North Carolina~60K1.10×
15Maryland~30K1.10×
16Utah~20K1.05×
17Ohio~60K1.03×
18Georgia~50K1.01×
19Connecticut~20K0.98×
20New Mexico~9K0.98×
21Tennessee~30K0.96×
22Missouri~30K0.96×
23Colorado~30K0.94×
24Washington, District of Columbia~5K0.93×
25Michigan~40K0.92×
26Indiana~30K0.92×
27Alabama~20K0.92×
28Oklahoma~20K0.92×
29Virginia~40K0.91×
30Louisiana~20K0.90×
31Nebraska~8K0.90×
32Idaho~8K0.89×
33Delaware~4K0.89×
34Mississippi~10K0.88×
35Minnesota~20K0.84×
36Iowa~10K0.83×
37Rhode Island~5K0.83×
38Kentucky~20K0.81×
39Kansas~10K0.81×
40Alaska~3K0.78×
41North Dakota~3K0.78×
42Massachusetts~30K0.77×
43Wisconsin~20K0.77×
44Arkansas~10K0.77×
45South Dakota~3K0.76×
46Vermont~2K0.74×
47Montana~4K0.73×
48New Hampshire~5K0.72×
49West Virginia~6K0.71×
50Maine~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Ross Stores, United States
0.68×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ross Stores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ross Stores audience
#·InterestCategoryAffinity×
01Bath and BodyworksShopping21.85×
02Citi TrendsShopping20.86×
03EnyaMusic & Radio20.00×
04DoximityHealth20.00×
05Jennette McCurdyMovies & TV17.20×
06PubMedInternet & Social Media14.98×
07Rainbow ShopsFashion & Accessoires12.05×
08Kay JewelersFashion & Accessoires10.18×
09Face powderBeauty & Wellness6.80×
10Kate SpadeFashion & Accessoires5.98×
11J. C. PenneyShopping4.17×
12Five BelowShopping4.13×
13Hobby LobbyHome & Garden3.80×
14Department storeShopping3.54×
15Discount storesShopping3.46×
16Family DollarFashion & Accessoires3.40×
17Pizza HutFood & Beverages2.68×
18Personal careHealth2.38×
19Dollar TreeShopping2.15×
20Target CorporationShopping1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ross Stores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ross Stores audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.96×
Family OrientationCONSERVATISM1.87×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ross Stores audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.66×
Early Adopter MentalityPOWER0.66×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ross Stores's target market in United States?

Ross Stores's target market in United States covers an estimated 1,613,784 people, concentrated in California and Florida.

02

What is the gender split and age of Ross Stores customers?

77.0% of the Ross Stores audience are female, 23.0% are male, with an average age of 35.3 years.

03

Which brands do Ross Stores fans like most?

Ross Stores fans show strongest brand affinity for Bath and Bodyworks (21.85×), Citi Trends (20.86×), and Kay Jewelers (10.18×) over the country average.

04

Where do Ross Stores fans live in United States?

Ross Stores fans in United States are most concentrated in California (reach ~400K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ross Stores fans also like?

Beyond Ross Stores itself, the audience over-indexes on Citi Trends (20.86×), Kay Jewelers (10.18×), Jennette McCurdy (17.2×), and Hobby Lobby (3.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Ross Stores audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ross Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →