Ross Stores Audience in United States
Ross Stores has an estimated audience of 1,745,468 people in United States. 77.0% are female, 23.0% are male, average age 35.3. Top brand affinities: Bath and Bodyworks, Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Citi Trends.
Top brand affinities include Bath and Bodyworks, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Bath and Bodyworks (15.07× the country average). Demographically, the Ross Stores audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity.
Category: Fashion & Accessoires · Type: Brand
Demographics of Ross Stores fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 35.3 |
| Estimated audience size | 1,745,468 |
Audience persona
The typical Ross Stores fan in United States is more female, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Bath and Bodyworks.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bath and Bodyworks | 15.07× | Shopping |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Kia Sportage | 36.43× | Cars & Mobility |
| Citi Trends | 27.27× | Shopping |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Kay Jewelers | 9.27× | Fashion & Accessoires |
| Honda HR-V | 24.29× | Cars & Mobility |
| Hobby Lobby | 3.64× | Home & Garden |
| Kate Spade | 8.46× | Fashion & Accessoires |
| Rainbow Shops | 14.06× | Fashion & Accessoires |
| Pre-school playgroup | 26.34× | Kids & Family |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Face powder | 7.57× | Beauty & Wellness |
| Jennette McCurdy | 11.38× | Movies & TV |
| Volaris | 8.85× | Travel & Leisure |
| Target Corporation | 2.24× | Shopping |
| Marshalls | 2.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.72 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Design Affinity | PREMIUM | 1.51 |
| Price Sensitivity | PREMIUM | 1.49 |
| Luxury Orientation | PREMIUM | 1.27 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.6% |
| China | 5.3% |
| Costa Rica | 2.5% |
See Ross Stores audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ross Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.