Rascasse Audience Intelligence

Ross Stores Target Market in United States

Ross Stores has an estimated audience of 1.6M people in United States.

#1855among brands in United States#751in Fashion & Accessoires

The average Ross Stores fan in United States is 36.0 years old, more female, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include Bath and Bodyworks, Citi Trends, Enya, with strongest over-indexing on Bath and Bodyworks (21.85× the country average).

Demographically, the Ross Stores audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

The typical Ross Stores fan in United States is more female, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Bath and Bodyworks.

Category: Fashion & Accessoires · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
77.0%♀
23.0% male
Age
36.0
average years
Country rank
#16705
among all objects in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ross Stores

77.0% are female, 23.0% are male, average age 36.0.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Ross Stores audience in United States
MetricValue
Female77.0%
Male23.0%
Average age36.0
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Ross Stores audience in United States
Age bracketShare%
16-2427%
25-3422%
35-4421%
45-5419%
55+10%
Fig. 04

Worldwide distribution

57.6%

of the worldwide Ross Stores audience comes from United States.

Worldwide audience distribution share by country for Ross Stores
CountryShare
United States57.6%
China5.4%
Costa Rica2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ross Stores customers by region in United States
#RegionReachAffinity×
01Hawaii~20K2.57×
02Illinois~100K1.97×
03California~400K1.96×
04Florida~200K1.85×
05Nevada~30K1.65×
06New Jersey~70K1.46×
07Washington~50K1.41×
08Pennsylvania~80K1.27×
09Texas~100K1.23×
10New York~100K1.17×
11Arizona~40K1.17×
12South Carolina~30K1.11×
13Oregon~20K1.11×
14North Carolina~60K1.10×
15Maryland~30K1.10×
16Utah~20K1.05×
17Ohio~60K1.03×
18Georgia~50K1.01×
19Connecticut~20K0.98×
20New Mexico~10K0.98×
21Tennessee~30K0.96×
22Missouri~30K0.96×
23Colorado~30K0.94×
24Washington, District of Columbia~3K0.93×
25Michigan~40K0.92×
26Indiana~30K0.92×
27Alabama~20K0.92×
28Oklahoma~20K0.92×
29Virginia~40K0.91×
30Louisiana~20K0.90×
31Nebraska~9K0.90×
32Idaho~8K0.89×
33Delaware~4K0.89×
34Mississippi~10K0.88×
35Minnesota~20K0.84×
36Iowa~10K0.83×
37Rhode Island~4K0.83×
38Kentucky~20K0.81×
39Kansas~10K0.81×
40North Dakota~3K0.78×
41Alaska~3K0.78×
42Massachusetts~30K0.77×
43Wisconsin~20K0.77×
44Arkansas~10K0.77×
45South Dakota~3K0.76×
46Vermont~2K0.74×
47Montana~4K0.73×
48New Hampshire~5K0.72×
49West Virginia~6K0.71×
50Maine~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Ross Stores, United States
0.68×1.00×2.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ross Stores audience vs. the country average
#·InterestCategoryAffinity×
01Bath and BodyworksShopping21.85×
02Citi TrendsShopping20.86×
03EnyaMusic & Radio20.00×
04DoximityHealth20.00×
05Jennette McCurdyMovies & TV17.20×
06PubMedInternet & Social Media14.98×
07Rainbow ShopsFashion & Accessoires12.05×
08Kay JewelersFashion & Accessoires10.18×
09Face powderBeauty & Wellness6.80×
10Kate SpadeFashion & Accessoires5.98×
11J. C. PenneyShopping4.17×
12Five BelowShopping4.13×
13Hobby LobbyHome & Garden3.80×
14Department storeShopping3.54×
15Discount storesShopping3.46×
16Family DollarFashion & Accessoires3.40×
17Pizza HutFood & Beverages2.68×
18Personal careHealth2.38×
19Dollar TreeShopping2.15×
20Target CorporationShopping1.94×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ross Stores audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ross Stores audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.96×
Family OrientationCONSERVATISM1.87×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ross Stores audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.66×
Early Adopter MentalityPOWER0.66×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ross Stores over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ross-stores-17201” · Methodology