Discount stores Audience in United States

Discount stores logo

Discount stores has an estimated audience of 38,605,016 people in United States. 63.8% are female, 36.2% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Dollar Tree, Aldi, Healthy habits, Quinceañera (telenovela), Dollar General.

The average Discount stores fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar Tree, Aldi, Healthy habits, with strongest over-indexing on Dollar Tree (3.65× the country average). Demographically, the Discount stores audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: Lifestyle cluster

Demographics of Discount stores fans

Demographic split for Discount stores audience in United States
MetricValue
Female63.8%
Male36.2%
Average age42.9
Estimated audience size38,605,016

Audience persona

The typical Discount stores fan in United States is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Dollar Tree.

Top regions in United States

Top regions ranked by reach for Discount stores in United States
RegionReachAffinity
California4,109,8220.97×
Texas3,548,1751.07×
Florida2,486,2540.95×
New York2,469,6051.14×
Ohio2,124,7791.79×
Virginia1,543,9241.64×
Pennsylvania1,516,3901.17×
North Carolina1,455,5001.25×
Georgia1,378,6221.16×
Illinois1,290,8291×
Tennessee1,005,9971.3×
Michigan989,1800.98×
Indiana976,8171.39×
Oregon894,4652.02×
Missouri785,3091.26×
New Jersey782,6520.8×
South Carolina781,8191.35×
Arizona690,9210.88×
Louisiana640,0161.29×
Kentucky628,3661.3×
Alabama609,3651.13×
Maryland585,6670.88×
Oklahoma539,3631.26×
Washington538,2290.7×
Massachusetts517,6750.68×
Mississippi495,4161.56×
Wisconsin494,3530.85×
Minnesota409,9980.74×
Arkansas398,7261.25×
Colorado367,5810.6×
Kansas342,7601.13×
Connecticut324,2460.84×
Nevada311,1370.83×
Iowa268,6020.84×
Utah264,4720.76×
Idaho262,4961.36×
West Virginia237,3041.32×
New Mexico181,6130.94×
Nebraska138,2940.71×
New Hampshire125,3810.82×
Maine110,8770.8×
Delaware101,9730.96×
Rhode Island98,5670.8×
Hawaii75,1020.45×
South Dakota62,1730.7×
Vermont57,9910.86×
Montana54,6230.51×
Washington, District of Columbia53,5480.46×
North Dakota47,2940.6×
Wyoming37,9810.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discount stores audience
BrandAffinityCategory
Dollar Tree3.65×Shopping
Aldi3.54×Shopping
Healthy habits4.92×Health
Quinceañera (telenovela)6.77×Movies & TV
Dollar General3.16×Shopping
Five Below4.49×Shopping
Concurrent Versions System3.4×Technology & Electronics
Menards3.89×Home & Garden
Friendship2.62×Kids & Family
T.J.Maxx3.66×Shopping
Women's clothing2.62×Fashion & Accessoires
Mobile phones2.11×Technology & Electronics
Child2.11×Kids & Family
Burlington3.79×Fashion & Accessoires
Hobby Lobby2.64×Home & Garden
Food1.65×Food & Beverages
Kohl's2.53×Shopping
Food and drink1.56×Food & Beverages
United States1.78×Travel & Leisure
Marriage proposal5.1×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discount stores audience
TraitClusterScore
Price SensitivityPREMIUM2.49
Family OrientationCONSERVATISM1.48
ExtroversionTHRILL1.35
IndulgenceJOY1.3
Convenience OrientationPREMIUM1.26
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Discount stores
CountryShare
United States11.5%
Italy7.8%
Germany6.8%

See Discount stores audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Discount stores have in United States?

Discount stores has an estimated audience of 38,605,016 people in United States, concentrated in California and Texas.

What is the gender split and age of Discount stores fans?

63.8% of Discount stores fans are female, 36.2% are male, with an average age of 42.9 years.

Which brands do Discount stores fans like most?

Discount stores fans show strongest brand affinity for Dollar Tree (3.65×), Aldi (3.54×), and Healthy habits (4.92×) over the country average.

Where do Discount stores fans live in United States?

Discount stores fans in United States are most concentrated in California (reach 4,109,822), Texas (reach 3,548,175), and Florida (reach 2,486,254). These three regions account for the largest share of the active audience.

What other brands do Discount stores fans also like?

Beyond Discount stores itself, the audience over-indexes on Aldi (3.54×), Healthy habits (4.92×), Quinceañera (telenovela) (6.77×), and Dollar General (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.