A data profile of the people who buy, follow and care about Child in United States — modelled from more than twelve digital signal sources. Child has an estimated audience of 108,354,801 people in United States.
Child has an estimated audience of 108,354,801 people in United States. 65.1% are female, 34.9% are male, average age 41.7. Top brand affinities: IKEA, Pinterest, Happiness, Planet Fitness, Discount stores.
Top brand affinities include IKEA, Pinterest, Happiness, with strongest over-indexing on IKEA (2.28× the country average).
Demographically, the Child audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Child fan in United States is more female, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Child profile in United States.
65.1% are female, 34.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.7 |
| Estimated audience size | 108,354,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Child audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diaper bag | Kids & Family | 2.62× | ||
| 02 | Baby food | Kids & Family | 2.32× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.32× | ||
| 04 | IKEA | Home & Garden | 2.28× | ||
| 05 | Discount stores | Shopping | 2.11× | ||
| 06 | Real property | Home & Garden | 1.96× | ||
| 07 | Planet Fitness | Sports | 1.74× | ||
| 08 | Internet & Social Media | 1.72× | |||
| 09 | FedEx | Business & Career | 1.72× | ||
| 10 | Skirt | Fashion & Accessoires | 1.72× | ||
| 11 | Shopping malls | Shopping | 1.70× | ||
| 12 | Dentistry | Business & Career | 1.62× | ||
| 13 | Subway | Food & Beverages | 1.60× | ||
| 14 | Trousers | Fashion & Accessoires | 1.60× | ||
| 15 | Britney Spears | Music & Radio | 1.59× | ||
| 16 | Fragrances | Beauty & Wellness | 1.57× | ||
| 17 | Mortgage loans | Business & Career | 1.54× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.53× | ||
| 19 | Drawing | Home & Garden | 1.53× | ||
| 20 | Happiness | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Indulgence | JOY | 1.35× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.96× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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