Child Audience in United States
Child has an estimated audience of 108,354,801 people in United States. 65.1% are female, 34.9% are male, average age 41.7. Top brand affinities: Diaper bag, Planet Fitness, MSN, Hobby Lobby, Staples (Canada).
Top brand affinities include Diaper bag, Planet Fitness, MSN, with strongest over-indexing on Diaper bag (4.22× the country average). Demographically, the Child audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Category: Kids & Family · Type: Topic
Demographics of Child fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.7 |
| Estimated audience size | 108,354,801 |
Audience persona
The typical Child fan in United States is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Diaper bag.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diaper bag | 4.22× | Kids & Family |
| Planet Fitness | 2.42× | Sports |
| MSN | 2.31× | News |
| Hobby Lobby | 2.2× | Home & Garden |
| Staples (Canada) | 2.58× | Business & Career |
| Do it yourself (DIY) | 1.6× | Home & Garden |
| Aldi | 1.87× | Shopping |
| Best Buy | 1.83× | Shopping |
| Aubrey Plaza | 5.27× | Movies & TV |
| Taco Bell | 1.79× | Food & Beverages |
| Great Clips | 2.53× | Beauty & Wellness |
| IKEA | 1.76× | Home & Garden |
| Jack Black | 4.77× | Movies & TV |
| southwest airlines | 2.17× | Travel & Leisure |
| 2.27× | Internet & Social Media | |
| Wedding dress | 2.8× | Fashion & Accessoires |
| Sephora | 1.62× | Shopping |
| Nordstrom rack | 1.75× | Fashion & Accessoires |
| H&M | 2.19× | Shopping |
| Napoleon Dynamite | 5.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Creativity | OPEN | 1.04 |
| Sports Activity | POWER | 1.04 |
| DIY Mentality | THRILL | 1.03 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Child audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.