Child Audience in United States
Child has an estimated audience of 108,354,801 people in United States. 65.1% are female, 34.9% are male, average age 41.7. Top brand affinities: Jawatan Kosong Malaysia, Primos Hunting, Zaghouan, Making Jewellery, Huisgenoot.
Top brand affinities include Jawatan Kosong Malaysia, Primos Hunting, Zaghouan, with strongest over-indexing on Jawatan Kosong Malaysia (5.96× the country average). Demographically, the Child audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Category: Kids & Family · Type: Topic
Demographics of Child fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.7 |
| Estimated audience size | 108,354,801 |
Audience persona
The typical Child fan in United States is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Jawatan Kosong Malaysia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jawatan Kosong Malaysia | 5.96× | Travel & Leisure |
| Primos Hunting | 5.19× | Sports |
| Zaghouan | 4.77× | Travel & Leisure |
| Making Jewellery | 4.12× | Fashion & Accessoires |
| Huisgenoot | 3.95× | News |
| International Association for Handicapped Divers | 3.84× | Cars & Mobility |
| Vicky Kaushal | 3.8× | Movies & TV |
| Jeju Province | 3.76× | Travel & Leisure |
| Robotech Collectible Card Game | 3.76× | Games |
| Circular Quay | 3.71× | Travel & Leisure |
| Tepatitlán | 3.55× | Travel & Leisure |
| Kento Yamazaki | 3.46× | Movies & TV |
| Autlán | 3.42× | Travel & Leisure |
| Charlamagne Tha God | 3.38× | Movies & TV |
| Lance Snacks | 3.36× | Food & Beverages |
| Kearny, New Jersey | 3.29× | Travel & Leisure |
| ArtsHub | 3.24× | Arts & Culture |
| jordy nelson | 3.24× | Sports |
| Kifaru, International | 3.23× | Travel & Leisure |
| Jeon So-min | 3.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Creativity | OPEN | 1.04 |
| Sports Activity | POWER | 1.04 |
| Healthy Lifestyle | BALANCE | 1.03 |
| DIY Mentality | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Child audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.