A data profile of the people who buy, follow and care about Child in Canada — modelled from more than twelve digital signal sources. Child has an estimated audience of 11,384,334 people in Canada.
Child has an estimated audience of 11,384,334 people in Canada. 64.6% are female, 35.4% are male, average age 41.8. Top brand affinities: Real property, Hardware store, Innovation, Non-alcoholic beverage, Tabloid (newspaper format).
Top brand affinities include Real property, Hardware store, Innovation, with strongest over-indexing on Real property (1.86× the country average).
Demographically, the Child audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
The typical Child fan in Canada is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Child profile in Canada.
64.6% are female, 35.4% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 41.8 |
| Estimated audience size | 11,384,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Child audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.37× | ||
| 02 | Mineral water | Food & Beverages | 2.37× | ||
| 03 | Bored Panda | Internet & Social Media | 1.99× | ||
| 04 | John Travolta | Movies & TV | 1.93× | ||
| 05 | Real property | Home & Garden | 1.86× | ||
| 06 | Hypermarket | Shopping | 1.79× | ||
| 07 | Innovation | Business & Career | 1.78× | ||
| 08 | Blanket | Home & Garden | 1.71× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.70× | ||
| 10 | Cappuccino | Food & Beverages | 1.68× | ||
| 11 | Bohemianism | Fashion & Accessoires | 1.68× | ||
| 12 | Microwave oven | Home & Garden | 1.64× | ||
| 13 | Western Union | Business & Career | 1.60× | ||
| 14 | Emmy Award | Movies & TV | 1.60× | ||
| 15 | Butcher | Food & Beverages | 1.59× | ||
| 16 | Virtual reality | Technology & Electronics | 1.58× | ||
| 17 | Hardware store | Home & Garden | 1.52× | ||
| 18 | Convenience store | Food & Beverages | 1.52× | ||
| 19 | Zoo | Kids & Family | 1.51× | ||
| 20 | 3D printing | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Sustainability | BALANCE | 1.27× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.94× | |
| Pet Ownership | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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