Child Audience in Canada
Child has an estimated audience of 11,384,334 people in Canada. 64.6% are female, 35.4% are male, average age 41.8. Top brand affinities: Real property, Hardware store, Innovation, Non-alcoholic beverage, Tabloid (newspaper format).
Top brand affinities include Real property, Hardware store, Innovation, with strongest over-indexing on Real property (1.86× the country average). Demographically, the Child audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Category: Kids & Family · Type: Topic
Demographics of Child fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 41.8 |
| Estimated audience size | 11,384,334 |
Audience persona
The typical Child fan in Canada is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.86× | Home & Garden |
| Hardware store | 1.52× | Home & Garden |
| Innovation | 1.78× | Business & Career |
| Non-alcoholic beverage | 2.37× | Food & Beverages |
| Tabloid (newspaper format) | 1.7× | Literature |
| Western Union | 1.6× | Business & Career |
| Zoo | 1.51× | Kids & Family |
| Mineral water | 2.37× | Food & Beverages |
| Hypermarket | 1.79× | Shopping |
| Microwave oven | 1.64× | Home & Garden |
| Virtual reality | 1.58× | Technology & Electronics |
| Bored Panda | 1.99× | Internet & Social Media |
| Convenience store | 1.52× | Food & Beverages |
| Blanket | 1.71× | Home & Garden |
| Cappuccino | 1.68× | Food & Beverages |
| Bohemianism | 1.68× | Fashion & Accessoires |
| Emmy Award | 1.6× | Movies & TV |
| John Travolta | 1.93× | Movies & TV |
| 3D printing | 1.51× | Technology & Electronics |
| Butcher | 1.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.27 |
| Tradition | CONSERVATISM | 1.18 |
| Spirituality | BALANCE | 1.17 |
| Extroversion | THRILL | 1.15 |
| Community Orientation | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Child audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.