Child Audience in Brazil

Child has an estimated audience of 23,591,504 people in Brazil. 71.2% are female, 28.8% are male, average age 40.4. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, São Paulo FC, Neymar.

Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.97× the country average). Demographically, the Child audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Need for Security.

Category: Kids & Family · Type: Topic

Demographics of Child fans

Demographic split for Child audience in Brazil
MetricValue
Female71.2%
Male28.8%
Average age40.4
Estimated audience size23,591,504

Audience persona

The typical Child fan in Brazil is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Child audience
BrandAffinityCategory
Sociedade Esportiva Palmeiras1.97×Sports
Sport Club Corinthians Paulista2.21×Sports
Harry Potter1.96×Movies & TV
São Paulo FC2.02×Sports
Neymar2.36×Sports
TikTok2.63×Internet & Social Media
Cruzeiro Esporte Clube1.69×Sports
Sport Club Internacional2.01×Sports
Real Madrid C.F.1.51×Sports
Child care3.56×Kids & Family
AliExpress2.78×Shopping
Santos FC1.5×Sports
Fast food2.37×Food & Beverages
Grêmio Foot-Ball Porto Alegrense2.12×Sports
Sephora3.1×Shopping
Skin care2.86×Beauty & Wellness
UEFA Champions League2.21×Sports
Nature1.81×Home & Garden
Discounts and allowances2.96×Shopping
Family1.63×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Child audience
TraitClusterScore
MindfulnessBALANCE2.12
Need for SecurityCONSERVATISM2
Family OrientationCONSERVATISM1.95
Design AffinityPREMIUM1.79
Price SensitivityPREMIUM1.69
Luxury OrientationPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Child
CountryShare
United States20.6%
Italy4.8%
United Kingdom4.6%

See Child audiences in other countries

More Kids & Family audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.