Child Audience in Brazil
Child has an estimated audience of 23,591,504 people in Brazil. 71.2% are female, 28.8% are male, average age 40.4. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, São Paulo FC, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.97× the country average). Demographically, the Child audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Kids & Family · Type: Topic
Demographics of Child fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 40.4 |
| Estimated audience size | 23,591,504 |
Audience persona
The typical Child fan in Brazil is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.97× | Sports |
| Sport Club Corinthians Paulista | 2.21× | Sports |
| Harry Potter | 1.96× | Movies & TV |
| São Paulo FC | 2.02× | Sports |
| Neymar | 2.36× | Sports |
| TikTok | 2.63× | Internet & Social Media |
| Cruzeiro Esporte Clube | 1.69× | Sports |
| Sport Club Internacional | 2.01× | Sports |
| Real Madrid C.F. | 1.51× | Sports |
| Child care | 3.56× | Kids & Family |
| AliExpress | 2.78× | Shopping |
| Santos FC | 1.5× | Sports |
| Fast food | 2.37× | Food & Beverages |
| Grêmio Foot-Ball Porto Alegrense | 2.12× | Sports |
| Sephora | 3.1× | Shopping |
| Skin care | 2.86× | Beauty & Wellness |
| UEFA Champions League | 2.21× | Sports |
| Nature | 1.81× | Home & Garden |
| Discounts and allowances | 2.96× | Shopping |
| Family | 1.63× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.12 |
| Need for Security | CONSERVATISM | 2 |
| Family Orientation | CONSERVATISM | 1.95 |
| Design Affinity | PREMIUM | 1.79 |
| Price Sensitivity | PREMIUM | 1.69 |
| Luxury Orientation | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Child audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.