A data profile of the people who buy, follow and care about Child in Brazil — modelled from more than twelve digital signal sources. Child has an estimated audience of 23,591,504 people in Brazil.
Child has an estimated audience of 23,591,504 people in Brazil. 71.2% are female, 28.8% are male, average age 40.4. Top brand affinities: MSN, Dafiti, Spanish language, Lego, Microwave oven.
Top brand affinities include MSN, Dafiti, Spanish language, with strongest over-indexing on MSN (1.61× the country average).
Demographically, the Child audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Creativity.
The typical Child fan in Brazil is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Child profile in Brazil.
71.2% are female, 28.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 40.4 |
| Estimated audience size | 23,591,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Child audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lego | Kids & Family | 1.82× | ||
| 02 | Hello Kitty | Kids & Family | 1.82× | ||
| 03 | Duvet | Home & Garden | 1.82× | ||
| 04 | SD Eibar | Sports | 1.82× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 1.82× | ||
| 06 | Rio Ave F.C. | Sports | 1.82× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.82× | ||
| 08 | Christmas decoration | Home & Garden | 1.82× | ||
| 09 | Meryl Streep | Movies & TV | 1.82× | ||
| 10 | Xabi Alonso | Sports | 1.79× | ||
| 11 | Fisher-Price | Kids & Family | 1.74× | ||
| 12 | United Nations | Politics & Society | 1.72× | ||
| 13 | Zoo | Kids & Family | 1.69× | ||
| 14 | Waxing | Beauty & Wellness | 1.63× | ||
| 15 | Spanish language | Politics & Society | 1.62× | ||
| 16 | MSN | News | 1.61× | ||
| 17 | Deborah Secco | Movies & TV | 1.56× | ||
| 18 | Microwave oven | Home & Garden | 1.55× | ||
| 19 | Dafiti | Fashion & Accessoires | 1.54× | ||
| 20 | Juliana Paes | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.39× | |
| Creativity | OPEN | 1.25× | |
| Tradition | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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