A data profile of the people who buy, follow and care about Dafiti in Brazil — modelled from more than twelve digital signal sources. Dafiti has an estimated audience of 9,896,815 people in Brazil.
The average Dafiti fan in Brazil is 38.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Centauro, Sociedade Esportiva Palmeiras, Cruzeiro Esporte Clube, with strongest over-indexing on Centauro (7.87× the country average).
Demographically, the Dafiti audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Dafiti fan in Brazil is more female, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Centauro.
The key figures that characterise the Dafiti profile in Brazil.
78.8% are female, 21.2% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 38.0 |
| Estimated audience size | 9,896,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Dafiti audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 71.8% |
| Colombia | 14.7% |
| Chile | 8.0% |
Where the Dafiti audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~1.5M | 1.46× | |
| 02 | Sergipe | ~200K | 1.46× | |
| 03 | Paraíba | ~300K | 1.37× | |
| 04 | Rio Grande do Sul | ~800K | 1.36× | |
| 05 | São Paulo | ~3.5M | 1.29× | |
| 06 | Paraná | ~800K | 1.25× | |
| 07 | Pernambuco | ~500K | 1.21× | |
| 08 | Espírito Santo | ~200K | 1.21× | |
| 09 | Alagoas | ~200K | 1.17× | |
| 10 | Piauí | ~200K | 1.17× | |
| 11 | Tocantins | ~80K | 1.15× | |
| 12 | Rio Grande do Norte | ~200K | 1.11× | |
| 13 | Santa Catarina | ~500K | 1.09× | |
| 14 | Federal District | ~200K | 1.09× | |
| 15 | Bahia | ~700K | 1.08× | |
| 16 | Mato Grosso | ~200K | 1.02× | |
| 17 | Mato Grosso do Sul | ~100K | 1.00× | |
| 18 | Rondônia | ~80K | 0.91× | |
| 19 | Rio de Janeiro | ~800K | 0.89× | |
| 20 | Goiás | ~300K | 0.88× | |
| 21 | Acre | ~30K | 0.79× | |
| 22 | Maranhão | ~200K | 0.77× | |
| 23 | Ceará | ~200K | 0.57× | |
| 24 | Pará | ~200K | 0.55× | |
| 25 | Amapá | ~20K | 0.46× | |
| 26 | Roraima | ~10K | 0.44× | |
| 27 | Amazonas | ~60K | 0.36× |
The strongest cross-interests of the Dafiti audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OQVestir | Shopping | 10.14× | ||
| 02 | Centauro | Cars & Mobility | 7.87× | ||
| 03 | Memphis Depay | Sports | 5.10× | ||
| 04 | Submarino | Shopping | 4.58× | ||
| 05 | Privalia | Fashion & Accessoires | 4.26× | ||
| 06 | Coritiba Foot Ball Club | Sports | 4.12× | ||
| 07 | Panvel | Shopping | 3.99× | ||
| 08 | Kinship | Kids & Family | 3.51× | ||
| 09 | Buscapé | Shopping | 3.37× | ||
| 10 | Anthropology | Business & Career | 3.22× | ||
| 11 | Netshoes | Shopping | 3.14× | ||
| 12 | Gender | Politics & Society | 3.04× | ||
| 13 | X | Internet & Social Media | 2.90× | ||
| 14 | Developmental psychology | Health | 2.82× | ||
| 15 | Cruzeiro Esporte Clube | Sports | 2.63× | ||
| 16 | Superman | Movies & TV | 2.42× | ||
| 17 | Water | Food & Beverages | 2.35× | ||
| 18 | Black Friday (shopping) | Shopping | 2.17× | ||
| 19 | Sociedade Esportiva Palmeiras | Sports | 2.09× | ||
| 20 | CR Vasco da Gama | Sports | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.14× | |
| Creativity | OPEN | 1.63× | |
| Design Affinity | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.99× | |
| Risk Appetite | THRILL | 1.00× | |
| Patriotism | CONSERVATISM | 1.04× |
Dafiti's target market in Brazil covers an estimated 9,896,815 people, concentrated in São Paulo and Minas Gerais.
78.8% of the Dafiti audience are female, 21.2% are male, with an average age of 38.0 years.
Dafiti fans show strongest brand affinity for Centauro (7.87×), Sociedade Esportiva Palmeiras (2.09×), and Cruzeiro Esporte Clube (2.63×) over the country average.
Dafiti fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Dafiti itself, the audience over-indexes on Sociedade Esportiva Palmeiras (2.09×), Cruzeiro Esporte Clube (2.63×), Coritiba Foot Ball Club (4.12×), and Memphis Depay (5.1×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dafiti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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