Dafiti Target Market in Brazil
Dafiti has an estimated audience of 9,896,815 people in Brazil. 78.8% are female, 21.2% are male, average age 38.0. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Centauro, Sociedade Esportiva Palmeiras, Cruzeiro Esporte Clube, Superman, Memphis Depay.
The average Dafiti fan in Brazil is 38.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Centauro, Sociedade Esportiva Palmeiras, Cruzeiro Esporte Clube, with strongest over-indexing on Centauro (7.87× the country average). Demographically, the Dafiti audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Customer demographics of Dafiti
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 38.0 |
| Estimated audience size | 9,896,815 |
Audience persona
The typical Dafiti fan in Brazil is more female, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Centauro.
Dafiti customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~3.5M | 1.29× |
| Minas Gerais | ~1.5M | 1.46× |
| Rio de Janeiro | ~800K | 0.89× |
| Rio Grande do Sul | ~800K | 1.36× |
| Paraná | ~800K | 1.25× |
| Bahia | ~700K | 1.08× |
| Pernambuco | ~500K | 1.21× |
| Santa Catarina | ~500K | 1.09× |
| Goiás | ~300K | 0.88× |
| Paraíba | ~300K | 1.37× |
| Espírito Santo | ~200K | 1.21× |
| Ceará | ~200K | 0.57× |
| Maranhão | ~200K | 0.77× |
| Mato Grosso | ~200K | 1.02× |
| Rio Grande do Norte | ~200K | 1.11× |
| Federal District | ~200K | 1.09× |
| Pará | ~200K | 0.55× |
| Alagoas | ~200K | 1.17× |
| Piauí | ~200K | 1.17× |
| Sergipe | ~200K | 1.46× |
| Mato Grosso do Sul | ~100K | 1× |
| Tocantins | ~80K | 1.15× |
| Rondônia | ~80K | 0.91× |
| Amazonas | ~60K | 0.36× |
| Acre | ~30K | 0.79× |
| Amapá | ~20K | 0.46× |
| Roraima | ~10K | 0.44× |
Top brand affinities of the Dafiti audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Centauro | 7.87× | Cars & Mobility |
| Sociedade Esportiva Palmeiras | 2.09× | Sports |
| Cruzeiro Esporte Clube | 2.63× | Sports |
| Superman | 2.42× | Movies & TV |
| Memphis Depay | 5.1× | Sports |
| Coritiba Foot Ball Club | 4.12× | Sports |
| OQVestir | 10.14× | Shopping |
| Netshoes | 3.14× | Shopping |
| X | 2.9× | Internet & Social Media |
| CR Vasco da Gama | 2× | Sports |
| Anthropology | 3.22× | Business & Career |
| Developmental psychology | 2.82× | Health |
| Gender | 3.04× | Politics & Society |
| Panvel | 3.99× | Shopping |
| Kinship | 3.51× | Kids & Family |
| Privalia | 4.26× | Fashion & Accessoires |
| Submarino | 4.58× | Shopping |
| Black Friday (shopping) | 2.17× | Shopping |
| Buscapé | 3.37× | Shopping |
| Water | 2.35× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.14 |
| Creativity | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.62 |
| Quality Awareness | PREMIUM | 1.54 |
| Luxury Orientation | PREMIUM | 1.49 |
| LGBTQ+ Identity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 70.9% |
| Colombia | 15.7% |
| Chile | 7.9% |
See Dafiti audiences in other countries
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Frequently asked questions
Who is Dafiti's target market in Brazil?
Dafiti's target market in Brazil covers an estimated 9,896,815 people, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Dafiti customers?
78.8% of the Dafiti audience are female, 21.2% are male, with an average age of 38.0 years.
Which brands do Dafiti fans like most?
Dafiti fans show strongest brand affinity for Centauro (7.87×), Sociedade Esportiva Palmeiras (2.09×), and Cruzeiro Esporte Clube (2.63×) over the country average.
Where do Dafiti fans live in Brazil?
Dafiti fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Dafiti fans also like?
Beyond Dafiti itself, the audience over-indexes on Sociedade Esportiva Palmeiras (2.09×), Cruzeiro Esporte Clube (2.63×), Superman (2.42×), and Memphis Depay (5.1×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Dafiti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.