Betano Audience in Brazil
Betano has an estimated audience of 55,349,930 people in Brazil. 37.2% are female, 62.8% are male, average age 35.8. Top brand affinities: Sports betting, Sweepstakes, Unibet, Betfair, Serie A.
Top brand affinities include Sports betting, Sweepstakes, Unibet, with strongest over-indexing on Sports betting (89.53× the country average). Demographically, the Betano audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
Category: Games · Type: Brand · Subtype: Betting
Demographics of Betano fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 35.8 |
| Estimated audience size | 55,349,930 |
Audience persona
The typical Betano fan in Brazil is more male, around 35.8 years old, with strong Family Orientation tendencies and a notable affinity for Sports betting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports betting | 89.53× | Games |
| Sweepstakes | 22.53× | Games |
| Unibet | 33.71× | Games |
| Betfair | 9.82× | Games |
| Serie A | 3.8× | Sports |
| Bet365 | 10.99× | Games |
| Real Madrid C.F. | 1.94× | Sports |
| Telegram | 4× | Internet & Social Media |
| UEFA Champions League | 2.92× | Sports |
| Neymar | 2.23× | Sports |
| Premier League | 3.17× | Sports |
| Lottery | 6.74× | Games |
| UEFA Europa League | 3.96× | Sports |
| Cristiano Ronaldo | 2.3× | Sports |
| Online poker | 4.24× | Games |
| Family car | 7.78× | Cars & Mobility |
| Sport Club do Recife | 2.54× | Sports |
| Copa Libertadores | 2.64× | Sports |
| Sportingbet | 2.73× | Sports |
| Bundesliga | 3.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.19 |
| Patriotism | CONSERVATISM | 3.1 |
| Risk Appetite | THRILL | 2.45 |
| Quality Awareness | PREMIUM | 1.6 |
| Need for Security | CONSERVATISM | 1.48 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 51.4% |
| Bulgaria | 8.4% |
| Portugal | 6.9% |
See Betano audiences in other countries
More Betting audiences in Brazil
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Betano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.