A data profile of the people who buy, follow and care about Betano in Brazil — modelled from more than twelve digital signal sources. Betano has an estimated audience of 55,805,462 people in Brazil.
Betano has an estimated audience of 55,805,462 people in Brazil. 49.7% are female, 50.3% are male, average age 36.8. Top brand affinities: Sports betting, Sweepstakes, Unibet, Betfair, Bet365.
Top brand affinities include Sports betting, Sweepstakes, Unibet, with strongest over-indexing on Sports betting (87.48× the country average).
Demographically, the Betano audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Patriotism.
The typical Betano fan in Brazil is balanced, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Sports betting.
The key figures that characterise the Betano profile in Brazil.
49.7% are female, 50.3% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 36.8 |
| Estimated audience size | 55,805,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Betano audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 50.4% |
| Bulgaria | 8.6% |
| Portugal | 7.0% |
The strongest cross-interests of the Betano audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 87.48× | ||
| 02 | Tipico | Games | 44.34× | ||
| 03 | Unibet | Games | 34.99× | ||
| 04 | Sweepstakes | Games | 16.91× | ||
| 05 | Bet365 | Games | 10.54× | ||
| 06 | Forex Online Trading | Business & Career | 10.00× | ||
| 07 | Betfair | Games | 9.30× | ||
| 08 | Family car | Cars & Mobility | 6.67× | ||
| 09 | Lottery | Games | 6.49× | ||
| 10 | Casino | Games | 5.53× | ||
| 11 | Online poker | Games | 3.92× | ||
| 12 | Bundesliga | Sports | 3.53× | ||
| 13 | Serie A | Sports | 3.36× | ||
| 14 | Telegram | Internet & Social Media | 3.32× | ||
| 15 | Manchester City F.C. | Sports | 2.75× | ||
| 16 | Premier League | Sports | 2.56× | ||
| 17 | Sportingbet | Sports | 2.41× | ||
| 18 | Sport Club do Recife | Sports | 2.12× | ||
| 19 | Fortaleza Esporte Clube | Sports | 1.96× | ||
| 20 | FIFA World Cup | Sports | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.63× | |
| Patriotism | CONSERVATISM | 2.54× | |
| Risk Appetite | THRILL | 2.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.49× | |
| Spirituality | BALANCE | 0.50× | |
| Tradition | CONSERVATISM | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Betano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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