A data profile of the people who buy, follow and care about Premier League in Brazil — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 13,528,689 people in Brazil.
The average Premier League fan in Brazil is 36.9 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Betano, Neymar, with strongest over-indexing on Seleção Brasileira (3.25× the country average).
Demographically, the Premier League audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Premier League fan in Brazil is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Premier League profile in Brazil.
44.6% are female, 55.4% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 36.9 |
| Estimated audience size | 13,528,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Premier League audience comes from Brazil.
| Country | Share |
|---|---|
| United Kingdom | 9.6% |
| United States | 7.3% |
| Brazil | 5.8% |
Where the Premier League audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~400K | 1.23× | |
| 02 | Piauí | ~200K | 1.19× | |
| 03 | Pará | ~500K | 1.18× | |
| 04 | Amazonas | ~200K | 1.13× | |
| 05 | Minas Gerais | ~1.5M | 1.10× | |
| 06 | Rondônia | ~100K | 1.10× | |
| 07 | Bahia | ~900K | 1.08× | |
| 08 | Rio Grande do Sul | ~800K | 1.06× | |
| 09 | Rio Grande do Norte | ~200K | 1.05× | |
| 10 | Goiás | ~500K | 1.01× | |
| 11 | Santa Catarina | ~600K | 1.00× | |
| 12 | Ceará | ~600K | 1.00× | |
| 13 | Espírito Santo | ~300K | 0.99× | |
| 14 | Tocantins | ~80K | 0.99× | |
| 15 | Acre | ~40K | 0.98× | |
| 16 | Paraíba | ~200K | 0.97× | |
| 17 | Roraima | ~40K | 0.97× | |
| 18 | Rio de Janeiro | ~1M | 0.96× | |
| 19 | Paraná | ~700K | 0.94× | |
| 20 | Pernambuco | ~500K | 0.94× | |
| 21 | Mato Grosso | ~200K | 0.94× | |
| 22 | Mato Grosso do Sul | ~200K | 0.94× | |
| 23 | Amapá | ~40K | 0.91× | |
| 24 | São Paulo | ~3M | 0.89× | |
| 25 | Alagoas | ~200K | 0.86× | |
| 26 | Federal District | ~200K | 0.85× | |
| 27 | Sergipe | ~100K | 0.74× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Memphis Depay | Sports | 5.95× | ||
| 02 | UEFA Europa League | Sports | 4.32× | ||
| 03 | Sofascore | Sports | 4.16× | ||
| 04 | Arsenal F.C. | Sports | 4.00× | ||
| 05 | UEFA Champions League | Sports | 3.84× | ||
| 06 | Manchester United F.C. | Sports | 3.46× | ||
| 07 | Seleção Brasileira | Sports | 3.25× | ||
| 08 | Serie A | Sports | 3.18× | ||
| 09 | Copa do Brasil | Sports | 3.18× | ||
| 10 | Neymar | Sports | 3.16× | ||
| 11 | Cristiano Ronaldo | Sports | 3.15× | ||
| 12 | Endrick | Sports | 3.11× | ||
| 13 | FIFA World Cup | Sports | 3.10× | ||
| 14 | Sportingbet | Sports | 3.06× | ||
| 15 | Real Madrid C.F. | Sports | 2.67× | ||
| 16 | Betano | Games | 2.56× | ||
| 17 | Paris Saint-Germain | Sports | 2.30× | ||
| 18 | Sociedade Esportiva Palmeiras | Sports | 1.75× | ||
| 19 | Santos FC | Sports | 1.62× | ||
| 20 | Cruzeiro Esporte Clube | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Risk Appetite | THRILL | 1.12× | |
| Price Sensitivity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Tradition | CONSERVATISM | 0.64× | |
| Individualism | JOY | 0.66× |
Premier League has an estimated audience of 13,528,689 people in Brazil, concentrated in São Paulo and Minas Gerais.
44.6% of Premier League fans are female, 55.4% are male, with an average age of 36.9 years.
Premier League fans show strongest brand affinity for Seleção Brasileira (3.25×), Betano (2.56×), and Neymar (3.16×) over the country average.
Premier League fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on Betano (2.56×), Neymar (3.16×), UEFA Champions League (3.84×), and FIFA World Cup (3.1×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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