Premier League Audience in Brazil
Premier League has an estimated audience of 12,770,721 people in Brazil. 44.6% are female, 55.4% are male, average age 36.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Betano, Real Madrid C.F., Seleção Brasileira, Neymar, UEFA Champions League.
The average Premier League fan in Brazil is 36.9 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Betano, Real Madrid C.F., Seleção Brasileira, with strongest over-indexing on Betano (2.56× the country average). Demographically, the Premier League audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Premier League fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 36.9 |
| Estimated audience size | 12,770,721 |
Audience persona
The typical Premier League fan in Brazil is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,969,568 | 0.89× |
| Minas Gerais | 1,451,880 | 1.1× |
| Rio de Janeiro | 1,151,817 | 0.96× |
| Bahia | 909,725 | 1.08× |
| Rio Grande do Sul | 797,469 | 1.06× |
| Paraná | 732,595 | 0.94× |
| Santa Catarina | 585,141 | 1× |
| Ceará | 561,133 | 1× |
| Pernambuco | 548,162 | 0.94× |
| Pará | 492,186 | 1.18× |
| Goiás | 491,360 | 1.01× |
| Maranhão | 394,078 | 1.23× |
| Espírito Santo | 262,513 | 0.99× |
| Paraíba | 249,745 | 0.97× |
| Amazonas | 249,591 | 1.13× |
| Mato Grosso | 224,040 | 0.94× |
| Rio Grande do Norte | 223,759 | 1.05× |
| Piauí | 210,899 | 1.19× |
| Federal District | 180,878 | 0.85× |
| Mato Grosso do Sul | 174,631 | 0.94× |
| Alagoas | 161,014 | 0.86× |
| Rondônia | 116,968 | 1.1× |
| Sergipe | 98,457 | 0.74× |
| Tocantins | 84,000 | 0.99× |
| Acre | 43,567 | 0.98× |
| Amapá | 41,184 | 0.91× |
| Roraima | 35,064 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betano | 2.56× | Games |
| Real Madrid C.F. | 2.67× | Sports |
| Seleção Brasileira | 3.25× | Sports |
| Neymar | 3.16× | Sports |
| UEFA Champions League | 3.84× | Sports |
| Memphis Depay | 5.95× | Sports |
| Sociedade Esportiva Palmeiras | 1.75× | Sports |
| Sofascore | 4.16× | Sports |
| Cristiano Ronaldo | 3.15× | Sports |
| Serie A | 3.18× | Sports |
| Copa do Brasil | 3.18× | Sports |
| UEFA Europa League | 4.32× | Sports |
| Manchester United F.C. | 3.46× | Sports |
| Santos FC | 1.62× | Sports |
| Sportingbet | 3.06× | Sports |
| Cruzeiro Esporte Clube | 1.56× | Sports |
| Paris Saint-Germain | 2.3× | Sports |
| Carlo Ancelotti | 5.31× | Sports |
| Manchester City F.C. | 2.84× | Sports |
| FC Bayern Munich | 2.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Luxury Orientation | PREMIUM | 1.03 |
| Social Media Usage | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.5% |
| Brazil | 5.8% |
See Premier League audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does Premier League have in Brazil?
Premier League has an estimated audience of 12,770,721 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Premier League fans?
44.6% of Premier League fans are female, 55.4% are male, with an average age of 36.9 years.
Which brands do Premier League fans like most?
Premier League fans show strongest brand affinity for Betano (2.56×), Real Madrid C.F. (2.67×), and Seleção Brasileira (3.25×) over the country average.
Where do Premier League fans live in Brazil?
Premier League fans in Brazil are most concentrated in São Paulo (reach 2,969,568), Minas Gerais (reach 1,451,880), and Rio de Janeiro (reach 1,151,817). These three regions account for the largest share of the active audience.
What other brands do Premier League fans also like?
Beyond Premier League itself, the audience over-indexes on Real Madrid C.F. (2.67×), Seleção Brasileira (3.25×), Neymar (3.16×), and UEFA Champions League (3.84×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.