FIFA World Cup Audience in United States

FIFA World Cup logo

FIFA World Cup has an estimated audience of 61,294,205 people in United States. 32.4% are female, 67.6% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Soccer, Video, Team sport, Caribbean, Mexico.

The average FIFA World Cup fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Soccer, Video, Team sport, with strongest over-indexing on Soccer (2.63× the country average). Demographically, the FIFA World Cup audience skews more male with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of FIFA World Cup fans

Demographic split for FIFA World Cup audience in United States
MetricValue
Female32.4%
Male67.6%
Average age36.7
Estimated audience size61,294,205

Audience persona

The typical FIFA World Cup fan in United States is more male, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Soccer.

Top regions in United States

Top regions ranked by reach for FIFA World Cup in United States
RegionReachAffinity
California12,133,4411.8×
Texas7,474,4181.42×
Florida6,383,9571.54×
New York6,058,9641.77×
New Jersey3,142,2962.02×
Illinois2,959,1401.45×
Georgia2,725,5361.44×
Virginia2,073,5011.39×
Pennsylvania2,047,9800.99×
North Carolina2,032,0001.1×
Washington1,845,7841.5×
Massachusetts1,522,3401.26×
Ohio1,475,2710.78×
Maryland1,463,3511.39×
Arizona1,376,0891.1×
Michigan1,361,0190.85×
Tennessee1,142,3600.93×
Colorado963,4411×
Oregon960,6021.37×
Indiana895,2310.8×
Missouri814,0920.82×
Minnesota788,3880.9×
Connecticut781,6861.27×
South Carolina749,3260.81×
Wisconsin685,4250.74×
Nevada675,2041.14×
Oklahoma585,5300.86×
Kentucky583,2110.76×
Louisiana547,1200.69×
Utah545,4870.99×
Alabama542,9660.63×
Kansas466,7350.97×
Iowa381,8140.76×
Washington, District of Columbia362,9771.97×
Arkansas357,2120.71×
Nebraska279,7530.91×
Mississippi266,9760.53×
New Mexico240,5400.78×
Idaho225,8670.73×
Hawaii213,3940.81×
Rhode Island199,9511.02×
New Hampshire174,9580.72×
Delaware153,2080.91×
Maine152,8110.7×
West Virginia134,3910.47×
South Dakota85,3920.6×
Montana84,1750.5×
Alaska80,4670.61×
North Dakota77,5260.62×
Vermont71,5140.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIFA World Cup audience
BrandAffinityCategory
Soccer2.63×Sports
Video2.4×Movies & TV
Team sport2.9×Sports
Caribbean3.36×Travel & Leisure
Mexico2.65×Travel & Leisure
South America3.13×Travel & Leisure
Liga MX4.72×Sports
UEFA Champions League3.94×Sports
Real Madrid C.F.2.59×Sports
Argentina3.26×Travel & Leisure
Pacific Ocean2.87×Travel & Leisure
FC Bayern Munich3.27×Sports
Chase (bank)2.26×Business & Career
Spain2.91×Travel & Leisure
Latin America2.78×Travel & Leisure
Transport1.6×Cars & Mobility
Los Angeles FC8.65×Sports
Premier League3.46×Sports
Recreation1.68×Travel & Leisure
Melbourne3.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIFA World Cup audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
Luxury OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.37
Sports ActivityPOWER1.26
Convenience OrientationPREMIUM1.25
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for FIFA World Cup
CountryShare
United States25.6%
United Kingdom12.2%
Japan10.5%

See FIFA World Cup audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does FIFA World Cup have in United States?

FIFA World Cup has an estimated audience of 61,294,205 people in United States, concentrated in California and Texas.

What is the gender split and age of FIFA World Cup fans?

32.4% of FIFA World Cup fans are female, 67.6% are male, with an average age of 36.7 years.

Which brands do FIFA World Cup fans like most?

FIFA World Cup fans show strongest brand affinity for Soccer (2.63×), Video (2.4×), and Team sport (2.9×) over the country average.

Where do FIFA World Cup fans live in United States?

FIFA World Cup fans in United States are most concentrated in California (reach 12,133,441), Texas (reach 7,474,418), and Florida (reach 6,383,957). These three regions account for the largest share of the active audience.

What other brands do FIFA World Cup fans also like?

Beyond FIFA World Cup itself, the audience over-indexes on Video (2.4×), Team sport (2.9×), Caribbean (3.36×), and Mexico (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.