Rascasse Audience Intelligence

FIFA World Cup Audience in United States

A data profile of the people who buy, follow and care about FIFA World Cup in United States — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 80,361,813 people in United States.

#2among Soccer in United States#4among Event in United States#15in Sports

The average FIFA World Cup fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Soccer, Video, with strongest over-indexing on FIFA World Cup 2026 (5.22× the country average).

Demographically, the FIFA World Cup audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIFA World Cup fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA World Cup profile in United States.

Audience size
80.4M
in United States
Gender
32.4%♀
67.6% male
Age
36.7
average years
Country rank
#141
Event in United States
Fig. 01

Search interest · 12-month trend

+9703%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA World Cup fans

32.4% are female, 67.6% are male, average age 36.7.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for FIFA World Cup audience in United States
MetricValue
Female32.4%
Male67.6%
Average age36.7
Estimated audience size80,361,813
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the FIFA World Cup audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

19.1%

of the worldwide FIFA World Cup audience comes from United States.

Worldwide audience distribution share by country for FIFA World Cup
CountryShare
United States19.1%
India8.1%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA World Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

FIFA World Cup fans by region: top regions in United States
#RegionReachAffinity×
01California~16M2.36×
02New Jersey~3M2.02×
03Texas~9.5M1.79×
04Washington~2M1.61×
05Florida~6.5M1.60×
06New York~5.5M1.59×
07Illinois~3M1.48×
08Virginia~2M1.41×
09Massachusetts~1.5M1.40×
10Maryland~1.5M1.37×
11Nevada~800K1.36×
12Connecticut~800K1.34×
13New Mexico~400K1.21×
14Arizona~1.5M1.19×
15Utah~600K1.18×
16Oregon~800K1.14×
17Washington, District of Columbia~200K1.13×
18Colorado~1M1.12×
19Georgia~2M1.03×
20North Carolina~2M1.02×
21Idaho~300K0.94×
22Alaska~100K0.91×
23Kansas~400K0.90×
24Rhode Island~200K0.90×
25Minnesota~800K0.87×
26Hawaii~200K0.86×
27Oklahoma~600K0.85×
28Nebraska~300K0.83×
29Indiana~900K0.82×
30Iowa~400K0.81×
31Michigan~1.5M0.80×
32Arkansas~400K0.80×
33Tennessee~1M0.79×
34Missouri~800K0.77×
35Wisconsin~700K0.76×
36Delaware~100K0.76×
37Pennsylvania~1.5M0.74×
38New Hampshire~200K0.74×
39Vermont~80K0.73×
40South Carolina~700K0.70×
41Ohio~1.5M0.68×
42North Dakota~80K0.66×
43Maine~100K0.64×
44Kentucky~500K0.62×
45Montana~100K0.60×
46South Dakota~90K0.60×
47Alabama~500K0.55×
48Louisiana~400K0.53×
49Mississippi~200K0.43×
50West Virginia~100K0.43×
Fig. 06

Affinity by region

Affinity by region — FIFA World Cup, United States
0.43×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA World Cup audience
#·InterestCategoryAffinity×
01Los Angeles FCSports8.65×
02FIFA World Cup 2026Sports5.22×
03National Women's Soccer LeagueSports4.83×
04Liga MXSports4.72×
05UEFA Champions LeagueSports3.94×
06Premier LeagueSports3.46×
07CaribbeanTravel & Leisure3.36×
08ArgentinaTravel & Leisure3.26×
09South AmericaTravel & Leisure3.13×
10MelbourneTravel & Leisure3.07×
11SpainTravel & Leisure2.91×
12Team sportSports2.90×
13Pacific OceanTravel & Leisure2.87×
14Latin AmericaTravel & Leisure2.78×
15MexicoTravel & Leisure2.65×
16SoccerSports2.63×
17Real Madrid C.F.Sports2.59×
18VideoMovies & TV2.40×
19RecreationTravel & Leisure1.68×
20TransportCars & Mobility1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA World Cup audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
MindfulnessBALANCE1.18×
TravellingTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA World Cup audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.74×
PatriotismCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA World Cup have in United States?

FIFA World Cup has an estimated audience of 80,361,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FIFA World Cup fans?

32.4% of FIFA World Cup fans are female, 67.6% are male, with an average age of 36.7 years.

03

Which brands do FIFA World Cup fans like most?

FIFA World Cup fans show strongest brand affinity for FIFA World Cup 2026 (5.22×), Soccer (2.63×), and Video (2.4×) over the country average.

04

Where do FIFA World Cup fans live in United States?

FIFA World Cup fans in United States are most concentrated in California (reach ~16M), Texas (reach ~9.5M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do FIFA World Cup fans also like?

Beyond FIFA World Cup itself, the audience over-indexes on Soccer (2.63×), Video (2.4×), Team sport (2.9×), and UEFA Champions League (3.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See FIFA World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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