Latin America Audience in United States

Latin America logo

Latin America has an estimated audience of 27,625,167 people in United States. 53.3% are female, 46.7% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Historic site, Kendra Scott, Nationality, Progressive rock.

The average Latin America fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Historic site, Kendra Scott, with strongest over-indexing on Elsword (24.44× the country average). Demographically, the Latin America audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Latin America fans

Demographic split for Latin America audience in United States
MetricValue
Female53.3%
Male46.7%
Average age37.0
Estimated audience size27,625,167

Audience persona

The typical Latin America fan in United States is balanced, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Latin America in United States
RegionReachAffinity
California4,347,6811.43×
Texas3,446,7351.45×
Florida2,700,0801.44×
New York2,033,2691.32×
Georgia1,317,6031.55×
Illinois1,119,1821.22×
Pennsylvania969,9401.04×
New Jersey957,7231.36×
North Carolina856,0641.03×
Virginia794,0241.18×
Massachusetts691,8401.27×
Ohio672,5170.79×
Washington669,0711.21×
Michigan658,5090.91×
Maryland600,0271.26×
Arizona536,1690.95×
Colorado479,2591.1×
Tennessee473,3970.85×
Indiana463,5000.92×
Minnesota436,9631.1×
South Carolina398,3270.96×
Missouri390,4680.88×
Wisconsin364,9820.88×
Oregon344,6641.09×
Connecticut327,3361.18×
Louisiana307,1610.86×
Alabama298,8370.77×
Kentucky283,3730.82×
Nevada280,0531.05×
Oklahoma268,0470.87×
Utah245,1520.99×
Kansas208,6770.96×
Iowa198,8600.87×
Mississippi180,5360.79×
Arkansas171,9410.76×
Washington, District of Columbia160,6431.93×
Nebraska125,1040.9×
New Mexico122,0370.88×
Hawaii105,3320.89×
Idaho103,5210.75×
New Hampshire95,5540.88×
West Virginia89,7680.7×
Rhode Island83,0410.94×
Maine80,6010.81×
Delaware65,4910.86×
Montana53,8050.7×
North Dakota47,4000.84×
South Dakota44,2560.69×
Alaska42,8620.73×
Vermont39,3260.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latin America audience
BrandAffinityCategory
Elsword24.44×Games
Historic site5.15×Arts & Culture
Kendra Scott3.33×Fashion & Accessoires
Nationality2.15×Politics & Society
Progressive rock1.88×Music & Radio
Panama3.16×Travel & Leisure
Bank account2.11×Business & Career
Israel1.68×Travel & Leisure
Natural rubber1.65×Cars & Mobility
UK garage3.63×Music & Radio
Stamp collecting2.76×Home & Garden
Nebraska Cornhuskers football1.91×Sports
Home staging2.75×Home & Garden
Sears2.17×Shopping
Grammarly2.41×Business & Career
Jesse Plemons1.77×Movies & TV
JDSU1.55×Business & Career
Cam Ward1.86×Sports
Corona (band)2.67×Music & Radio
Personality2.82×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latin America audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.28
Risk AppetiteTHRILL1.2
Luxury OrientationPREMIUM1.17
SustainabilityBALANCE1.14
ExtroversionTHRILL1.12
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Latin America
CountryShare
United States22.3%
Brazil10.3%
Mexico9.3%

See Latin America audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Latin America have in United States?

Latin America has an estimated audience of 27,625,167 people in United States, concentrated in California and Texas.

What is the gender split and age of Latin America fans?

53.3% of Latin America fans are female, 46.7% are male, with an average age of 37.0 years.

Which brands do Latin America fans like most?

Latin America fans show strongest brand affinity for Elsword (24.44×), Historic site (5.15×), and Kendra Scott (3.33×) over the country average.

Where do Latin America fans live in United States?

Latin America fans in United States are most concentrated in California (reach 4,347,681), Texas (reach 3,446,735), and Florida (reach 2,700,080). These three regions account for the largest share of the active audience.

What other brands do Latin America fans also like?

Beyond Latin America itself, the audience over-indexes on Historic site (5.15×), Kendra Scott (3.33×), Nationality (2.15×), and Progressive rock (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.